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June 2014 Public Relations Training

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June 6 Fri.

With or Without a Press Release
June 6, 2014 | Course | New York, N.Y.

Category: Techniques & Tactics

We live in a post-press release apocalyptic world. Journalists and readers are finding news in new ways, while social media is quickly making traditional methods of releasing news irrelevant. Learn how to make a big splash with or without a press release.
Photo of Gregory Galant
Featured Presenter:
Gregory Galant; In-Person


June 8-11 Sun.–Wed.

Unlocking the PR Treasure Chest: Keys to Successful Integrated Communications, Content Creation and Creativity
June 8–11, 2014 | Conference | Tampa, Fla.
Designed for travel and hospitality communicators, the Travel and Tourism Conference features essential information, to put your career and organization on the fast track for success, including nimble approaches to help make the most of your staff, budget and time.
In-Person


On-Demand Webinar

A Fun, Fearless Approach to Corporate Storytelling
On-Demand Webinar

Category: Communication Strategy

Hear how you can bring consumer engagement to the forefront of digital corporate communications strategy by becoming a fun and fearless corporate storyteller, creating shared value, establishing open dialogue with consumers, and utilizing social syndication.
Featured Presenter:
Mallory Perkins; On-Demand


June 12 Thu.

Winning Over Journalists and Bloggers in the New Media Landscape
June 12, 2014 | Course | New York, N.Y.

Category: Media Relations

Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Photo of Michael Smart
Featured Presenter:
Michael Smart; In-Person


June 13 Fri.

How to Develop Rapport and Become a Valued Resource
June 13, 2014 | Course | New York, N.Y.

Category: Media Relations

A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.
Photo of Michael Smart
Featured Presenter:
Michael Smart; In-Person


June 13 Fri.

Participate in Step-By-Step Exercises and Learn Tactical Online Communications Skills
June 13, 2014 | Course | San Francisco, Calif.

Categories: Social Media, Techniques & Tactics

Update your online communications skills with the top-rated, longest-running social media training workshop! Follow step-by-step exercises with a group of serious professionals, build your digital communications competency and develop the applied social media skills you need to compete online.
Photo of Eric Schwartzman
Featured Presenter:
Eric Schwartzman; In-Person


June 17 Tue.

Writing and Speaking With Words That Resonate
June 17, 2014 | Course | New York, N.Y.

Categories: Crisis & Reputation, Writing

Many media interviews and spokespeople are ineffective due to one reason — their key messages fail to resonate with audiences. Come ready to write and speak as you are introduced to new methods of writing and delivering key messages.
Photo of Gerard Braud
Featured Presenter:
Gerard Braud; In-Person


June 18-20 Wed.–Fri.

June 18–20, 2014 | Conference | Springfield, Mo.
Strengthen the foundation of your public relations practice and look into current trends on the horizon at the PRSA 2014 Midwest District Conference! In addition to insights from speakers, such as PRSA 2014 National Chair Joseph E. Cohen, APR; James Lukaszewski, ABC, APR, Fellow PRSA; and Missy Maher, executive vice president and director of modern family foresight at Edelman, the conference will also feature 25 breakout sessions, with a variety of topics for public relations professionals from all industries and career levels.
In-Person


On-Demand Webinar

Develop a Framework for Delivering Recommendations
On-Demand Webinar

Categories: Executive Level, Leadership & Management

Executives are a tough audience and can quickly throw you or your conversation off track. Hear insights into the executive perspective, expectations in an executive conversation, development of compelling message and conversational frameworks, as well as how to avoid common mistakes.
Photo of Sally L. Williamson
Featured Presenter:
Sally L. Williamson; On-Demand


June 23 Mon.

Tactics for Effective News Media and Social Media Relations During a Crisis
June 23, 2014 | Course | Chicago, Ill.

Categories: Crisis & Reputation, Media Relations

When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during an issue or crisis.
Joan H. Gladstone, APR, Fellow PRSA; In-Person


June 23-24 Mon.–Tue.

Learn to Measure, Monitor and Analyze Your Organization’s Most Important Asset
June 23–24, 2014 | Course | New York, N.Y.

Categories: Crisis & Reputation, Executive Level, Leadership & Management

Communication professionals and other leaders who understand reputation, as well as how to build and implement a reputation management program, will have a distinct career advantage. This hands-on seminar will culminate in the participants preparing a reputation management plan that is based on the instructor’s copyrighted process.
Featured Presenter:
John Doorley, M.S.; In-Person


June 24 Tue.

Association/Nonprofit Section
An Association/Nonprofit Brown Bag Discussion
June 24, 2014 | Interactive Discussion

Categories: Emerging Trends, Techniques & Tactics

Learn to navigate the latest communications trends and practices with industry veterans Rick Batyko, APR, Fellow PRSA and Kate Eidam.
Rick J. Batyko, APR, Fellow PRSA; Kate M. Eidam;


On-Demand Webinar

How Brands Successfully Culture-Jack the Big Moments
On-Demand Webinar

Category: Communication Strategy

Take advantage of national headlines with approaches to confidently loosen rigid planning processes and respond to risk-averse leadership.
Featured Presenter:
Alissa Blate; On-Demand


On-Demand Webinar

Tips on How to Use LinkedIn to Achieve Your Career Goals
On-Demand Webinar

Category: Social Media

Hear practical advice and tips for using LinkedIn to build your online presence; cultivate win-win relationships with influencers and peers, prospective clients and potential employers; and advance your career through networking.
Featured Presenter:
Stephen Dupont, APR; On-Demand


On-Demand Webinar

Inspiring Your Staff and Supporters to Love Your Brand
On-Demand Webinar

Categories: Communication Strategy, Executive Level

“The Passion Conversation” is about how to get people to fall passionately and madly in love with your organization or cause. Learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations and ultimately impacting the financial success of a business
Photo of Geno Church
Featured Presenter:
Geno Church; On-Demand

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