Your Public Relations and Communications Community
March 2012 Public Relations Training
March 6
Barcelona Principles 2, 3, 4 and 5
March 6, 2012
| Webinar
Measurement & ROI
Understand the good, bad and ugly of each form of measurement, and how to make smart choices in creating or managing a measurement program.
March 8
Winning Over Journalists and Bloggers in the New Media Landscape
March 8, 2012
| Course
| Atlanta, Ga.
Media Relations
Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
March 9
Travel & Tourism Section
A Travel & Tourism Section Brown Bag Discussion
March 9, 2012
| Brown Bag Discussion
Social Media
Join fellow Travel & Tourism Section members for this interactive brown bag discussion that will help you determine which social media platforms are the best fit for your destination’s needs.
Featured Presenter:
March 13
Find Out More About Your Target Audiences
March 13, 2012
| Webinar
Communication Strategy
When carried out correctly, generational marketing can serve as a cost-effective strategic research approach to learning more about your target audiences. Learn how each group has its own nuances, personality, distinctions and personal value.
March 15
Financial Communications Section
Engaging Gen Y in a Conversation About Money
March 15, 2012
| Section Webinar
Social Media
Learn how a financial giant’s campaign broke through financial literacy “clutter” and reached Gen Y with bite-sized and achievable tips about money.
March 16
Corporate Communications Section
A Corporate Communications Section Brown Bag Discussion
March 16, 2012
| Brown Bag Discussion
Crisis & Reputation
Join fellow Corporate Communications Section members and Gary Niekerk, Intel Corporation’s director of corporate citizenship, for this discussion about how to protect your company’s reputation in today’s fast-paced environment.
March 20
Barcelona Principle 6, and the Valid Metrics Grids
March 20, 2012
| Webinar
Measurement & ROI
The Barcelona Principles dismissed Advertising Value Equivalents (AVEs) as a bankrupt measurement approach; learn what replaces AVEs.
March 23
How to Write Blog Postings, Tweets and Web Pages That Engage
March 23, 2012
| Course
| Chicago, Ill.
Social Media
Techniques & Tactics
Writing
Techniques & Tactics
Writing
Learn how to make your posts personable and receive tips for increasing the usability of your copy by 124 percent in three steps. Discover the two elements that must be included in an online lead.
March 27
How to Sustain Social Media Efforts Over the Long Term
March 27, 2012
| Webinar
Leadership & Management
Why dosome social media programs thrive when their leader leaves and others fail? Learn how to integrate social media into your organization so that if a star leaves, social media efforts can remain effective.
March 29
Help Your Audience Members Read, Understand and Remember Your Message
March 29, 2012
| Webinar
Techniques & Tactics
Writing
Writing
How do you make your copy easier to read? Gain nine tools for measuring, managing and reporting reading ease, and three bonus tips for boosting readability.
March 30
Independent Practitioners Alliance
An Independent Practitioners Alliance Brown Bag Discussion
March 30, 2012
| Brown Bag Discussion
Leadership & Management
Join the Independent Practitioners Alliance for a lively discussion, and gain insights about fees from other independent practitioners to find out what works and what doesn’t. After our hour-long session, you’ll be much more confident about discussing hourly, project, and monthly retainer fees with your clients and prospective clients.
