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March 2014 Public Relations Training

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March 6 Thu.

Winning Over Journalists and Bloggers in the New Media Landscape
March 6, 2014 | Course | Chicago, Ill.

Category: Media Relations

Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Photo of Michael Smart
Featured Presenter:
Michael Smart; In-Person


On-Demand Webinar

Surround Your Clients’ Key Messaging With High-Demand Editorial Themes
On-Demand Webinar

Category: Media Relations

Hear case studies that reveal how PR pros have positioned their clients’ key messaging with high-demand editorial themes to enhance their pitches and garner more organic media impressions.
Brian J. Agnes; Ellen LaNicca; Susanne Vielhauer; On-Demand


March 7 Fri.

How to Develop Rapport and Become a Valued Resource
March 7, 2014 | Course | Chicago, Ill.

Category: Media Relations

A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.
Photo of Michael Smart
Featured Presenter:
Michael Smart; In-Person


March 11-12 Tue.–Wed.

Key Concepts and Techniques of Effective Public Relations
March 11–12, 2014 | Course | Miami, Fla.

Category: Communication Strategy

Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
Photo of Robin Schell, APR, Fellow PRSA
Featured Presenter:
Robin Schell, APR, Fellow PRSA; In-Person


March 12 Wed.

Financial Communications Section
How Can You and Your Company Cope?
March 12, 2014 | Course | New York, N.Y.

Category: Leadership & Management

Fewer resources - and ever increasing demands - mean that many public relations executives in the financial field face tough challenges in their work environment. What’s more, journalists are often stretched to the limit too.
Photo of Elizabeth Powell
Featured Presenter:
Elizabeth Powell; In-Person


On-Demand Webinar

Improvise
On-Demand Webinar

Categories: Executive Level, Leadership & Management

Gain unconventional advice from Fred Cook, CEO of GolinHarris, who will share the street smarts he gained from a lifetime of uncommon experiences that include time spent as an Italian leather salesman, rock-and-roll executive, cross-country tour guide and doorman at a four-star hotel.
Photo of Fred Cook
Featured Presenter:
Fred Cook; On-Demand


March 13 Thu.

New Professionals Section
A New Professionals Section Brown Bag Discussion
March 13, 2014 | Interactive Discussion

Categories: Emerging Trends, Techniques & Tactics

With an increasing emphasis on brands to capitalize on adaptive marketing and drive real-time actions, how do public relations professionals ensure they can be “in the moment” to make decisions and act quickly?
Featured Presenter:
Josh Martin;


On-Demand Webinar

People Are the Killer App
On-Demand Webinar

Category: Crisis & Reputation

Hear about word-of-mouth case studies and learn seven lessons for building and growing a world-of-mouth movement for your brand.
Photo of Geno Church
Featured Presenter:
Geno Church; On-Demand


March 20-21 Thu.–Fri.

March 20–21, 2014 | Conference | San Diego, Calif.
Let the sun shine on your public relations career in San Diego! The PRSA Western District Conference features nationally recognized keynote speakers, interactive roundtable discussions and informative workshops, as well as ample networking opportunities. This not-to-be-missed professional development conference will have something for everyone, from the up-and-coming practitioner to the seasoned veteran. Bring your family and enjoy everything San Diego has to offer.
In-Person


On-Demand Webinar

Creating a Real Change Management Plan in Real Time
On-Demand Webinar

Categories: Executive Level, Leadership & Management

Find the most successful principles and practices for communicators who are tasked with advancing organizational change. Gain practical models and tools for change management that you can apply immediately to your own organization.
Gary Grates; Anthony D'Angelo, APR, Fellow PRSA; On-Demand


On-Demand Webinar

Using Smart Data to Communicate
On-Demand Webinar

Categories: Executive Level, Social Media

With powerful monitoring and social media intelligence tools, pulling and analyzing large sets of data, i.e. “big data,” is seen as the future of public relations. Explore how to use big data to enhance the results of your communications programs.
Deirdre Breakenridge; Shonali Burke, ABC; Adam Singer; Heather Whaling; On-Demand


March 28 Fri.

A Comprehensive, Behavioral and Measurable Strategic Planning Approach
March 28, 2014 | Course | Boston, Mass.

Category: Communication Strategy

Too often our strategic plans are short-changed by time, budget and know-how. This workshop will teach you how to build a comprehensive, behavioral strategic plan, plus give you an opportunity to begin to develop the framework of a strategic plan you can use.
Photo of Stacey Smith, APR, Fellow PRSA
Featured Presenter:
Stacey Smith, APR, Fellow PRSA; In-Person

No public relations training matches your search criteria March 2014. Try searching all training.


 


 
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