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March 2014 Public Relations Training

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March 6

Winning Over Journalists and Bloggers in the New Media Landscape
March 6, 2014 | Course | Chicago, Ill.
Media Relations
Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Photo of Michael Smart
Featured Presenter:
Surround Your Clients’ Key Messaging With High-Demand Editorial Themes
On-Demand Webinar
Media Relations
Hear case studies that reveal how PR pros have positioned their clients’ key messaging with high-demand editorial themes to enhance their pitches and garner more organic media impressions.

March 7

How to Develop Rapport and Become a Valued Resource
March 7, 2014 | Course | Chicago, Ill.
Media Relations
A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.
Photo of Michael Smart
Featured Presenter:

March 11

Key Concepts and Techniques of Effective Public Relations
March 11–12, 2014 | Course | Miami, Fla.
Communication Strategy
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
Photo of Robin Schell, APR, Fellow PRSA
Featured Presenter:

March 12

Financial Communications Section
How Can You and Your Company Cope?
March 12, 2014 | Course | New York, N.Y.
Leadership & Management
Fewer resources - and ever increasing demands - mean that many public relations executives in the financial field face tough challenges in their work environment. What’s more, journalists are often stretched to the limit too.
Photo of Elizabeth Powell
Featured Presenter:

March 13

Improvise
On-Demand Webinar
Executive Level
Leadership & Management
Gain unconventional advice from Fred Cook, CEO of GolinHarris, who will share the street smarts he gained from a lifetime of uncommon experiences that include time spent as an Italian leather salesman, rock-and-roll executive, cross-country tour guide and doorman at a four-star hotel.
Photo of Fred Cook
Featured Presenter:
New Professionals Section
A New Professionals Section Brown Bag Discussion
March 13, 2014 | Interactive Discussion
Emerging Trends
Techniques & Tactics
With an increasing emphasis on brands to capitalize on adaptive marketing and drive real-time actions, how do public relations professionals ensure they can be “in the moment” to make decisions and act quickly?
Featured Presenter:

March 20

People Are the Killer App
On-Demand Webinar
Crisis & Reputation
Hear about word-of-mouth case studies and learn seven lessons for building and growing a world-of-mouth movement for your brand.
Photo of Geno Church
Featured Presenter:
March 20–21, 2014 | Conference | San Diego, Calif.
Let the sun shine on your public relations career in San Diego! The PRSA Western District Conference features nationally recognized keynote speakers, interactive roundtable discussions and informative workshops, as well as ample networking opportunities. This not-to-be-missed professional development conference will have something for everyone, from the up-and-coming practitioner to the seasoned veteran. Bring your family and enjoy everything San Diego has to offer.

March 25

Creating a Real Change Management Plan in Real Time
On-Demand Webinar
Executive Level
Leadership & Management
Hear about the most successful principles and practices for communicators tasked with advancing organizational change. Gain knowledge about practical models and tools for change management that you can bring home and apply to your own organization.

March 27

Using Smart Data to Communicate
On-Demand Webinar
Executive Level
Social Media
With powerful monitoring and social media intelligence tools, pulling and analyzing large sets of data, i.e. “big data,” is seen as the future of public relations. Explore how to use big data to enhance the results of your communications programs.

March 28

A Comprehensive, Behavioral and Measureable Strategic Planning Approach
March 28, 2014 | Course | Boston, Mass.
Communication Strategy
Too often our strategic plans are short-changed by time, budget and know-how. This workshop will teach you how to build a comprehensive, behavioral strategic plan, plus give you an opportunity to begin to develop the framework of a strategic plan you can use.
Photo of Stacey Smith, APR, Fellow PRSA
Featured Presenter:

 


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Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.