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November 2013 Public Relations Training

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Nov. 4 Mon.

Employee Communications Section
An Employee Communications Section MIXer (Member Idea Exchange)
Nov. 4, 2013 | Interactive Discussion

Category: Measurement & ROI

Communicators are always looking for new ways to measure the impact of their employee communications programs. Join your PRSA Employee Communications Section colleagues for a conversation about everyone’s favorite topic: measurement!
Sean D. Williams; Nancy Syzdek, APR;


On-Demand Webinar

Moving Beyond Impressions and Tonality to Gauge Media Impacts in a Crisis
On-Demand Webinar

Category: Crisis & Reputation

The call from a national reporter wrapping up a major story about your client is like a bolt of lightning on the horizon. Is this a crisis with a lasting impact, or will this blow over? Armed with consumer insights, you can better align your communications with the business and be an even more strategic partner in a crisis.
Featured Presenter:
Jim Pierpoint; On-Demand


Nov. 7 Thu.

What You Need to Know About the Job Market in 2014
Nov. 7, 2013 | Course | New York, N.Y.

Category: Techniques & Tactics

Many say your resume is your calling card, but is your phone ringing? Social media, such as Twitter and LinkedIn, have not only changed how you network, but also require you to step up your game. This workshop takes an intensive look at the resume — what's new, what works and what doesn't. Keep your resume out of the "toss" pile, and get to the next stage of your career with professional tips and insights.
Photo of Sandy Charet
Featured Presenter:
Sandy Charet; Richard Spector; In-Person


Nov. 8 Fri.

How to Deliver Compelling Messages
Nov. 8, 2013 | Course | New York, N.Y.

Category: Media Relations

In today’s media-savvy society, executives have only one chance to make a first impression. Through humorous TV clips and colorful anecdotes, learn interview delivery and control techniques, do’s and don’ts, and tips on how to enhance speaker presence.
Photo of Debbie Wetherhead
Featured Presenter:
Debbie Wetherhead; In-Person


On-Demand Webinar

New Professionals Section
Seven Unspoken Rules New Pros Can Follow to Dazzle Management and Earn Respect, Raises and Promotions
On-Demand Section Webinar

Category: Leadership & Management

Senior PR pros express concerns about junior employees that they can’t or won’t deliver directly to the employees themselves. In this webinar, you’ll hear PR executives’ most common frustrations — and how to avoid them.
Photo of Michael Smart
Featured Presenter:
Michael Smart; On-Demand


Nov. 13 Wed.

Travel & Tourism Section
A Travel and Tourism Brown Bag Discussion
Nov. 13, 2013 | Interactive Discussion

Category: Emerging Trends

As 2013 comes to an end, PR pros across the globe have already started to finalize their public relations and communications strategies for 2014 and beyond. However, what important lessons can we still learn from travel consumers in the remaining months of this year to better prepare? What trends should we be focused on, and how do we prepare our companies, destinations and clients to take advantage of these shifts in the marketplace?
Photo of Jason Clampet
Featured Presenter:
Jason Clampet;


On-Demand Webinar

Obtain Maximum Rewards from Marketplace Trends
On-Demand Webinar

Category: Communication Strategy

The increasing emphasis on targeting core audiences, identifying active influencers and establishing relevant benchmarks presents a professional challenge. Learn about tactics and the related tools that enable you to leverage your PR and communication efforts.
Featured Presenter:
Johna Burke; On-Demand


Nov. 14 Thu.

A Comprehensive, Behavioral and Measurable Strategic Planning Approach
Nov. 14, 2013 | Course | Chicago, Ill.

Category: Communication Strategy

Too often our strategic plans are short-changed by time, budget and know-how. This workshop will teach you how to build a comprehensive, behavioral strategic plan, plus give you an opportunity to begin to develop the framework of a strategic plan you can use.
Photo of Stacey Smith, APR, Fellow PRSA
Featured Presenter:
Stacey Smith, APR, Fellow PRSA; In-Person


Nov. 18 Mon.

How to Leverage a Blog to Elevate Your Brand
Nov. 18, 2013 | Course | New York, N.Y.

Category: Social Media

Join communications specialist Allison Steinberg and discover how to leverage a blog to elevate your brand awareness, build loyalty and earn media coverage unattainable through traditional outreach.
Featured Presenter:
Allison Steinberg; In-Person


Nov. 19 Tue.

Entertainment & Sports Section
An Entertainment and Sports Section Brown Bag Teleseminar
Nov. 19, 2013 | Interactive Discussion

Categories: Communication Strategy, Crisis & Reputation

Join us for a teleconference in which PR pros will discuss life on the other side of a crisis — one that was not of their brand’s own making. Although prevailing wisdom says it’s good to have a crisis plan, are you ready to guide your client or organization to success when a problem arises?
Andrew Bagnato; Kurt Kehl; Graham Parker;


Nov. 21 Thu.

Health Academy
How One Hospital System Tapped Internal Talent and Developed a Brand Journalism Strategy With Little Budget and Great Results
Nov. 21, 2013 | Interactive Discussion

Categories: Emerging Trends, Social Media, Techniques & Tactics

Join us for this PRSA Health Academy Brown Bag Teleseminar, and learn about Baptist Health’s content marketing strategy, results, and plans for the future.
Ellen Beth Levitt; Christine Kotler; Christina Gomez-Pina; Bethany Rundell; Karla Hernandez;


On-Demand Webinar

Association/Nonprofit Section
Align Your Cause to Inspire Member Giving
On-Demand Section Webinar

Category: Communication Strategy

Movement Marketing is a new marketing model that is built upon an idea that is on the rise in culture. Learn how to move from traditional marketing brainstorms and product-centric engagements to culturally-centered movements about the group.
Brian Cross; Chris Sommers; On-Demand


Nov. 22 Fri.

Working Smarter in the Ever-Changing Communications Landscape
Nov. 22, 2013 | Course | New York, N.Y.

Categories: Communication Strategy, Social Media

Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape.
Photo of Shonali Burke, ABC
Featured Presenter:
Shonali Burke, ABC; In-Person

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