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October 2013 Public Relations Training

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Oct. 8

Structuring Your Measurement Program to Deliver the Goods
On-Demand Webinar
Measurement & ROI
Everyone wants to know the ROI of their communications programs, but you can’t find it if you don’t set up your measurement program correctly. Learn about an eight-step measurement process, from objective-setting to return.
Featured Presenter:
Angela Jeffrey, APR

Oct. 11

Educators Academy
An Educators Academy Live Discussion
Oct. 11, 2013 | Interactive Discussion
Techniques & Tactics
Today’s educators are expected to engage in teaching, research and service, and we can all benefit from sharing ideas for integrating these aspects of our jobs. In this brown bag teleconference, panelists will share best practices on how to develop and stick to a research plan, as well as tips for publishing in appropriate peer-reviewed journals.

Oct. 17

Corporate Communications Section
A Corporate Communications Section Teleseminar
Oct. 17, 2013 | Interactive Discussion
Communication Strategy
Emerging Trends
Increasing numbers of public relations professionals are handling China-related work but the country’s government, media and business environment are often a mystery. What is the current state of play in China and how is that affecting global companies operating there?
Financial Communications Section
Using Communications to Define Financial Planning for Millenials, Boomers and Everyone In-Between
On-Demand Section Webinar
Techniques & Tactics
This webinar will discuss recently released research, and how the CFP Board has used a variety of communications tools — from advertising to earned media — to help change the perception of what financial planning is and what it is not.

Oct. 23

Oct. 23–26, 2013 | Course | Philadelphia, Pa.
Accreditation Preparation & Maintenance
Designed to provide a setting that will meet the needs of busy professionals, this four-day intensive helps to prepare and advance candidates though the Readiness Review™ and take the computer-based APR Examination.

Oct. 26

One World: Connection. Community. Collaboration.
Oct. 26–29, 2013 | Conference | Philadelphia, Pa.
Designed by communicators for communicators to increase ROI, the PRSA International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event.

Oct. 28

Counselors to Higher Education Section
A Special Counselors to Higher Education (CHE)-Sponsored International Conference Event
Oct. 28, 2013 | Course | Philadelphia, Pa.
Emerging Trends
What trends are on the horizon for higher education? Join colleagues for a private dinner at Drexel University, and hear from Jeff Selingo, editor-at-large of The Chronicle of Higher Education, who will turn a critical eye to the current state of affairs in higher education and predict how new technology will transform it for the better.
Photo of Jeff Selingo
Featured Presenter:

Oct. 29

Stay Compliant and Stay Out of Trouble
On-Demand Webinar
Crisis & Reputation
More and more organizations are tracking how their online content is used across the Web and finding infringers through media monitoring. Find out what you need to do in order to comply and still effectively do your job.
Photo of Keith M. Kupferschmid
Featured Presenter:

 


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