Your Public Relations and Communications Community
September 2012 Public Relations Training
Sept. 10
New Professionals Section
A New Professional Section Brown Bag Discussion
Sept. 10, 2012
| Interactive Discussion
Leadership & Management
As never before, public relations is being commoditized. So how can you set yourself apart and help secure your future? Join this discussion about growing into a strategist, not a tactician.
Featured Presenter:
Sept. 13
How to Think and Advise Management Strategically During Tough Situations and Crises
Sept. 13–14, 2012
| Course
| Chicago, Ill.
Crisis & Reputation
When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.
Counselors Academy
Help Humanize Your Brand
Sept. 13, 2012
| Section Webinar
Social Media
Explore how enhancements to social media platforms and the launches of new social networks have increased the importance of visual content and how this impacts a brands social marketing strategy. Hear best practices around creating visual content to increase a brand’s fan engagement.
Featured Presenter:
Sept. 14
Craft and Manage Your Brand
Sept. 14, 2012
| Course
| New York, N.Y.
Crisis & Reputation
Reputation management is a crucial element in strategic communication, and comprehensive campaigns entail all media platforms. Learn how to manage discussions about your brand that are happening in real time.
Sept. 18
Eliminate Your Fears of Speaking to the Media
Sept. 18, 2012
| Webinar
Media Relations
Sept. 19
Winning Over Journalists and Bloggers in the New Media Landscape
Sept. 19, 2012
| Course
| Chicago, Ill.
Media Relations
Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Sept. 20
Develop a Set of Metrics to Evaluate Your Staff’s Communication
Sept. 20, 2012
| Webinar
Measurement & ROI
While we often measure how well our messages reach our audiences and how well our channels are performing, a key set of metrics can evaluate how well the communication staff is using its time and money. This session will provide examples of how different communication departments have measured.
Sept. 21
How to Write Blog Postings, Tweets and Web Pages That Engage
Sept. 21, 2012
| Course
| New York, N.Y.
Social Media
Techniques & Tactics
Writing
Techniques & Tactics
Writing
Learn how to make your posts personable and receive tips for increasing the usability of your copy by 124 percent in three steps. Discover the two elements that must be included in an online lead.
Sept. 25
Drive Consumer Engagement With a Significant Brand Experience
Sept. 25, 2012
| Course
| New York, N.Y.
Branding
Marketing a brand and building equity requires more than just communicating product benefits to consumers. This half-day course will be chock-full of case studies and engaging exercises that will help you understand how to build brands with public relations insights and strategies.
Health Academy
Explore New Language That Protects Your Brand
Sept. 25, 2012
| Section Webinar
Techniques & Tactics
Learn about the massive restructuring that is underway, blurring the lines between companies that manage risk (insurers) and those that provide care (health systems). Recognize the growing importance of stakeholder communications, within the health care sector and between the health care sector and purchasers.
Featured Presenter:
Sept. 26
PRSA’s Board of Ethics and Professional Standards (BEPS)
Sept. 26, 2012
| Section Webinar
Crisis & Reputation
Understand how public relations crises can be avoided or mitigated through better ethical decision-making.
Sept. 27
Prepare for Your +M Readiness Review
Sept. 27, 2012
| Webinar
Accreditation Preparation & Maintenance
The Accreditation in Public Relations + Military Communication (APR+M) is an enhanced certification from the well-established Accreditation in Public Relations (APR). The APR+M signifies that an individual meets all APR qualifications, as well as possesses a rigorous knowledge surrounding military public affairs.
Learn Social Media Strategies for Effective Public Relations
Sept. 27–28, 2012
| Course
| Las Vegas, Nev.
Social Media
Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through step-by-step exercises using new media tools and services.
