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September 2013 Public Relations Training

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On-Demand Webinar

Write Releases That Get Posted on Portals, Help Google Find Your Site, Reach Readers Online and More
On-Demand Webinar

Categories: Writing, Media Relations, Techniques & Tactics

Want to get the word out more effectively? Find out how to optimize your releases for search engines and human readers.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; On-Demand


On-Demand Webinar

Financial Communications Section
Global Affairs Committee
Sustainability Enters the Picture — Big Time!
On-Demand Section Webinar

Category: Emerging Trends

Hear from a panel of experts representing the International Integrated Reporting Council (IIRC), the PRSA Global Affairs Committee and the PRSA Financial Communications Section on how integrated reporting impacts the ability of key stakeholders to project a company’s long-term prospects.
Kathyrn Caulfield; Paul Druckman; John L. Paluszek, APR, Fellow PRSA; Katerina Tsetsura, Ph.D.; On-Demand


On-Demand Webinar

Rethinking the Journey to Public Relations Leadership (Part 2 of 3)
On-Demand Webinar

Categories: Executive Level, Leadership & Management

Hear about the unique mindsets that trusted professionals hold and how they can be the missing link in jumpstarting one’s own journey toward obtaining a leadership position.
Michael Kelly, SNCR Fellow; Bill Wiersma; On-Demand


Sept. 16 Mon.

Tactics for Effective News Media and Social Media Relations During a Crisis
Sept. 16, 2013 | Course | New York, N.Y.

Categories: Crisis & Reputation, Media Relations

When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during an issue or crisis.
Joan H. Gladstone, APR, Fellow PRSA; In-Person


On-Demand Webinar

Gaining and Maintaining Consent
On-Demand Webinar

Category: Communication Strategy

Because community decision-making is always values-driven, you have to build trust and confidence by addressing concerns and core values while avoiding fatal strategies that minimize, trivialize, ignore or belittle those values.
James E. Lukaszewski, ABC, APR, Fellow PRSA; On-Demand


Sept. 19-20 Thu.–Fri.

How to Think and Advise Management Strategically During Tough Situations and Crises
Sept. 19–20, 2013 | Course | Chicago, Ill.

Categories: Crisis & Reputation, Executive Level

When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.
James E. Lukaszewski, ABC, APR, Fellow PRSA; In-Person


On-Demand Webinar

Essential Steps to Consider
On-Demand Webinar

Category: Accreditation Preparation & Maintenance

Learn the steps you should consider when creating a PR plan, with a focus on pinpointing the desired behaviors of each target audience.
Photo of Robin Schell, APR, Fellow PRSA
Featured Presenter:
Robin Schell, APR, Fellow PRSA; On-Demand


Sept. 19 Thu.

Public Affairs and Government Section
A Public Affairs and Government Section Brown Bag Discussion
Sept. 19, 2013 | Interactive Discussion

Category: Accreditation Preparation & Maintenance

Step up your career! Set yourself apart and show employers your value by earning the Accreditation in Public Relations + Military Communication (APR+M), a mark of distinction that can highlight your skills and expand your current knowledge base.
Barbara Burfeind, APR+M, Fellow PRSA;


Sept. 20 Fri.

Financial Communications Section
A Financial Communications Section Brown Bag Discussion
Sept. 20, 2013 | Interactive Discussion

Category: Social Media

Participate in this discussion for a succinct analysis of the 2013 regulatory proposal directing banks how to implement and manage their social media marketing.
Photo of Marcia DiStaso, Ph.D.
Featured Presenter:
Marcia DiStaso, Ph.D.; Denyette DePierro;


On-Demand Webinar

Board of Ethics and Professional Standards (BEPS)
Social Media Ethics
On-Demand Webinar

Categories: Ethics, Social Media

Join members of PRSA’s Board of Ethics and Professional Standards for an examination and discussion of some of the potentially unethical social media behaviors that have been making headlines.
Dr. Deborah Silverman, APR, Fellow PRSA; James E. Lukaszewski, ABC, APR, Fellow PRSA; Nance Larsen, APR, Fellow PRSA; Marlene Neill, Ph.D., APR; Nancy Syzdek, APR; Ann Willets; On-Demand


Sept. 24 Tue.

Learn How New Technology and Social Media Can Be Combined With Crisis Response Skills
Sept. 24, 2013 | Course | Arlington, Va.

Categories: Crisis & Reputation, Social Media

Whether you're coping with a natural disaster or a human-caused crisis, the preparations you make before the crisis, the responses you make during the crisis and the follow-up communications after the crisis make all the difference in the world. Learn the critical steps you must take on a clear, sunny day in order to be prepared for your worst day.
Photo of Gerard Braud
Featured Presenter:
Gerard Braud; In-Person


On-Demand Webinar

Putting the “Grand” in “Grand Opening”
On-Demand Webinar

Category: Techniques & Tactics

PR pros can easily learn to create newsworthy, visually interesting events that capture reporters’ imaginations. Discover what reporters have said about the best – and worst – groundbreakings, ribbon-cuttings and grand openings they’ve had to cover.
Featured Presenter:
Lois M. Kirkpatrick; On-Demand


Sept. 27 Fri.

Control Your Message to Get the Quotes You Want
Sept. 27, 2013 | Course | New York, N.Y.

Category: Media Relations

Proactive planning — with a specific message — is the only way to go into a media interview. Be prepared for every media opportunity facing you, your clients and your company.
Photo of T.J. Walker
Featured Presenter:
T.J. Walker; In-Person

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