September 2014 Public Relations Training
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Independent Practitioners Alliance
How Content Marketing Is Changing PR Storytelling
On-Demand Section Webinar
Companies are opting to hire in-house social media experts for brand development and evangelism. This puts PR pros in a unique position to lead the way in message and story development. In this session, you’ll receive insights and tips to help you expand and transform your storytelling into content marketing.
Planning Campaigns Across Multiple Platforms to Achieve Synergy and Success
Sept. 11–12, 2014
| New York, N.Y.
Communication Strategy, Executive Level
Evolving trends in marketing, media and advertising have created a need for communication campaigns that are synchronized across multiple platforms. Learn how to create an actionable Integrated Marketing Communications (IMC) strategy and how to implement that strategy for the strongest results possible.
Pauline Draper-Watts; Marianne Eisenmann; Mark Weiner;
Measurement Rules! Make It Work for You
Measurement & ROI
Nearly everyone agrees on the value of PR measurement, but putting it into action can be a challenge. This session will focus on identifying steps you can take to integrate measurement into your work.
Working Smarter in the Ever-Changing Communications Landscape
Sept. 12, 2014
| Chicago, Ill.
Communication Strategy, Social Media
Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape.
Shonali Burke, ABC;
Jean Valin, APR, Fellow CPRS; Karla K. Gower, Ph.D.;
Sept. 15, 2014
| Interactive Discussion
Join this discussion about updating curriculum standards for undergraduate degrees, and help shape the future of public relations education.
Sept. 17, 2014
| Interactive Discussion
Crisis & Reputation, Leadership & Management
Leaders of nonprofits and associations know their organizations inside out, but do they understand how to convey their organization’s stories through traditional media? Join this session to discuss how to prepare your organization’s leadership for media interviews.
J. Suzanne Horsley, Ph.D.;
How to Think and Advise Management Strategically During Tough Situations and Crises
Sept. 18–19, 2014
| Boston, Mass.
Crisis & Reputation, Executive Level
When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.
James E. Lukaszewski, ABC, APR, Fellow PRSA, BEPS Member Emeritus;
Katerina Tsetsura, Ph.D.; Kathy R. Fitzpatrick, APR; Dennis Kinsey; Steve Ellis;
Global Affairs Committee
Public Relations Writ Large
“Public diplomacy” can certainly be considered as one of the applications of the core principles of our profession to improving international harmony. Public diplomacy experts discuss how the profession can manifest its higher-calling principles by contributing to the building of a fully functional, harmonious global society.
Write Releases That Get Posted on Portals, Help Google Find Your Site, Reach Readers Online and More
Writing, Media Relations, Techniques & Tactics
Want to get the word out more effectively? Find out how to optimize your releases for search engines and human readers.
Kirk Hazlett, APR, Fellow PRSA; Marlene Neill, Ph.D., APR; Philip Tate, APR; Maria Sonin;
Ethical Challenges in Today’s Mega-Wired Business World
Ethical communication has played a part in human interactions since prehistoric times, when conquests were recorded on the walls of caves. Today, we have social media to expedite the process. Join us for a lively discussion of ethical challenges facing communicators in today’s mega-wired business world.
Discover How Crisis Teams Work in the Real World
Crisis & Reputation
Go behind the scenes to discover how crisis teams work in the real world, and walk away with specific ideas to help your team overcome stress and uncertainty, and quickly make sound, wise and ethical decisions.
Joan H. Gladstone, APR, Fellow PRSA;
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