Your Public Relations and Communications Community

In-Person Public Relations Training

Oct. 21-25 Fri.–Tue.

Oct. 21–25, 2016 | Conference | Indianapolis, Ind.

Oct. 23-25 Sun.–Tue.

Oct. 23–25, 2016 | Conference | Indianapolis, Ind.
International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event.

Nov. 2-3 Wed.–Thu.

Presented by PRSA and Wylie Communications
Nov. 2–3, 2016 | Course | Houston, Texas

Category: Writing

In this persuasive writing workshop, find scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person

Nov. 10 Thu.

Become a Trusted, Strategic Advisor
Nov. 10, 2016 | Course | New York, N.Y.

Categories: Communication Strategy, Leadership & Management

Learn how to develop behaviors and attitudes that attract management’s attention and get you invited into the decision-making process earlier. Find out about getting the boss to listen and incorporate communications advice into the planning, execution, follow-up, and evaluation of major business activities and decision-making.
James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus; In-Person

Nov. 17 Thu.

Best Practices for Using Visual Storytelling Tactics in Your News Releases
Nov. 17, 2016 | Course | Chicago, Ill.

Categories: Branding, Media Relations, Techniques & Tactics

Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This seminar will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets.
Photo of Malayna Evans, Ph.D.
Featured Presenter:
Malayna Evans, Ph.D.; In-Person

Nov. 18 Fri.

Working Smarter in the Ever-Changing Communications Landscape
Nov. 18, 2016 | Course | New York, N.Y.

Categories: Communication Strategy, Social Media

Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape.
Photo of Shonali Burke, ABC
Featured Presenter:
Shonali Burke, ABC; In-Person

Dec. 1 Thu.

Develop Communications that Resonate Across Platforms, Influencers and Customers
Dec. 1, 2016 | Course | New York, N.Y.

Category: Communication Strategy

Build Your Content. Build Your Distribution. Build Your Influence.
Steve Radick; Caitlin Jamali; John P. Foley Jr.; In-Person

Dec. 2 Fri.

Use Live Video to Build Your Brand, Connect with Audiences, and Create Visually Engaging Stories
Dec. 2, 2016 | Course | New York, N.Y.

Categories: Emerging Trends, Social Media, Techniques & Tactics

Live video has taken the social media world by storm. Whether you are a B2B or B2C brand, an agency, or a public service or nonprofit organization, live streaming/live video should become a key part of your social communications strategy. During this seminar, you will learn the latest about storytelling over live video platforms, as well as why you should embrace this new social media trend.
Photo of Cathy Hackl
Featured Presenter:
Cathy Hackl; In-Person

Dec. 5-6 Mon.–Tue.

Presented by PRSA and Ragan Communications
Dec. 5–6, 2016 | Conference | New York, N.Y.

Category: Social Media

Newest advances in PR measurement, media relations, PR storytelling, using potent new data for branding — and more — from global PR thought leaders.

Pre-Conference Workshops: Dec. 5
Main Conference: Dec. 6

  • Mine new PR data to analyze the five critical elements of your brand
  • Unravel the mysteries of PR research with a powerful survey instrument
  • How to create purposeful PR content that just might “go viral”
  • Write tight, compelling PR copy reporters can just grab and go with
  • Build a system to tightly connect PR reps with reporters on social media

Dec. 9 Fri.

Real-Time Solutions for Effective Response
Dec. 9, 2016 | Course | New York, N.Y.

Categories: Crisis & Reputation, Social Media, Techniques & Tactics

Crisis communications is becoming more complicated and difficult. Where crisis communications was once perceived as talking to the media after an event happened, today’s crisis audiences have expanded to include employees, customers, stakeholders and social media users. At the same time, channels have expanded from traditional news conferences to include e-mail blasts, Web posts, social media notification and more. Today’s PR professionals must invest more time than ever in the planning stage in order to deliver proper communications after the event goes public.
Photo of Gerard Braud
Featured Presenter:
Gerard Braud; In-Person

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