Your Public Relations and Communications Community

In-Person Public Relations Training

Oct. 27-28 Tue.–Wed.

Oct. 27–28, 2015 | Course | Arlington, Va.

Category: Writing

The secret to reaching readers is to position your messages in your audience’s best interests. In this session, you’ll learn a four-step process for making your messaging more relevant, valuable and rewarding to your audience.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person

Nov. 4-7 Wed.–Sat.

Nov. 4–7, 2015 | Course | Atlanta, Ga.

Category: Accreditation Preparation & Maintenance

Designed to provide a setting that will meet the needs of busy professionals, this four-day intensive helps to prepare and advance candidates though the Readiness Review™ and take the computer-based APR Examination.
Angie Champsaur, APR; Jason S. Kirsch, APR; Amy Beisel Hill, APR; In-Person

Nov. 7 Sat.

Educators Academy
Nov. 7, 2015 | Course | Atlanta, Ga.

Category: Emerging Trends

What are the latest research and trends in public relations? Learn about what’s “hot” in public relations learning and in the field from both academics and professionals, through panel discussions, research paper presentations and a pedagogical poster session.

Nov. 8-10 Sun.–Tue.

Nov. 8–10, 2015 | Conference | Atlanta, Ga.
Designed by communicators for communicators to increase ROI, the PRSA International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event.

Nov. 19 Thu.

Strategic Planning to Build Brand Awareness and Advocacy
Nov. 19, 2015 | Course | Washington, D.C.

Categories: Communication Strategy, Social Media

Learn how to strategically pull together a communication plan by integrating new types of research methods, monitoring and tracking key conversations, understanding deeper engagement through better content planning, and by benchmarking measurement across a realm of social media.
Photo of Deirdre Breakenridge
Featured Presenter:
Deirdre Breakenridge; In-Person

Dec. 1 Tue.

What to Do and Say to Create a Powerful Competitive Advantage
Dec. 1, 2015 | Course | New York, N.Y.

Categories: Communication Strategy, Crisis & Reputation

Join internationally-renowned crisis expert and professor Helio Fred Garcia, and discuss best practices in effective crisis response.
Photo of Helio Fred Garcia
Featured Presenter:
Helio Fred Garcia; In-Person

Dec. 3-4 Thu.–Fri.

Strategies and Tactics for Effective Social Media Communications
Dec. 3–4, 2015 | Course | New York, N.Y.

Categories: Social Media, Techniques & Tactics

Bring your laptop and raise your social media management skills to the next level. Top-rated emerging technologies instructor Eric Schwartzman shares the latest tip and tricks to help you update your digital communications skills and improve your social marketing engagement rates.
Photo of Eric Schwartzman
Featured Presenter:
Eric Schwartzman; In-Person

Dec. 7 Mon.

Real-Time Solutions for Effective Response
Dec. 7, 2015 | Course | New York, N.Y.

Categories: Crisis & Reputation, Social Media, Techniques & Tactics

Crisis communications is becoming more complicated and difficult. Where crisis communications was once perceived as talking to the media after an event happened, today’s crisis audiences have expanded to include employees, customers, stakeholders and social media users. At the same time, channels have expanded from traditional news conferences to include e-mail blasts, Web posts, social media notification and more. Today’s PR professionals must invest more time than ever in the planning stage in order to deliver proper communications after the event goes public.
Photo of Gerard Braud
Featured Presenter:
Gerard Braud; In-Person

Dec. 8 Tue.

Transforming Audience Engagement With Real-Time PR
Dec. 8, 2015 | Course | New York, N.Y.

Categories: Branding, Communication Strategy, Techniques & Tactics

As people interact with global events as they’re still unfolding, smart brands are reshaping expectations of audience engagement through real-time PR. This high-energy, information-packed seminar will help attendees from organizations large and small discover, understand and plan for the real-time PR revolution, then put tools in their hands to gain a jump on competitors, win applause from executives and drive sales, excitement and loyalty from customers.
Photo of Mike McDougall, APR, Fellow PRSA
Featured Presenter:
Mike McDougall, APR, Fellow PRSA; In-Person

Dec. 10 Thu.

A Comprehensive, Behavioral and Measurable Strategic Planning Approach
Dec. 10, 2015 | Course | Boston, Mass.

Category: Communication Strategy

Too often our strategic plans are short-changed by time, budget and know-how. This workshop will teach you how to build a comprehensive, behavioral strategic plan, plus give you an opportunity to begin to develop the framework of a strategic plan you can use.
Photo of Stacey Smith, APR, Fellow PRSA
Featured Presenter:
Stacey Smith, APR, Fellow PRSA; In-Person

Dec. 11 Fri.

Working Smarter in the Ever-Changing Communications Landscape
Dec. 11, 2015 | Course | New York, N.Y.

Categories: Communication Strategy, Social Media

Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape.
Photo of Shonali Burke, ABC
Featured Presenter:
Shonali Burke, ABC; In-Person

No public relations training matches your search criteria. Try searching all training.


Flip through a booklet on UGA’s Online Continuing Education Course:
Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.