Your Public Relations and Communications Community

In-Person Public Relations Training

Accreditation Preparation & Maintenance

April 16–19, 2015 | Course | Richmond, Va.
Designed to provide a setting that will meet the needs of busy professionals, this four-day intensive helps to prepare and advance candidates though the Readiness Review™ and take the computer-based APR Examination.

Communication Strategy

March 10–11, 2015 | Conference | Washington, D.C.
Attend the only annual training event for speechwriters and executive communicators. Newbie or veteran, you'll learn the latest techniques, find inspiration and rub shoulders with the best in the business.
Key Concepts and Techniques of Effective Public Relations
April 8–9, 2015 | Course | San Francisco, Calif.
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
Photo of Robin Schell, APR, Fellow PRSA
Featured Presenter:
Approaches for Improved Integration
April 23–24, 2015 | Conference | New York, N.Y.
The Strategic Collaboration Conference features actionable approaches to leveraging the strength of public relations, marketing, branding and advertising, while bridging internal silos to achieve more profound results.
Planning Campaigns Across Multiple Platforms to Achieve Synergy and Success
June 18–19, 2015 | Course | New York, N.Y.
Evolving trends in marketing, media and advertising have created a need for communication campaigns that are synchronized across multiple platforms. Learn how to create an actionable Integrated Marketing Communications (IMC) strategy and how to implement that strategy for the strongest results possible.
Photo of Bonnie Harris
Featured Presenter:
Working Smarter in the Ever-Changing Communications Landscape
Sept. 18, 2015 | Course | Arlington, Va.
Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape.
Photo of Shonali Burke, ABC
Featured Presenter:

Conferences

March 2–3, 2015 | Conference | Chicago, Ill.
Become the go-to visual communicator for your organization with the latest visual storytelling techniques. Also, find out the latest best practices from brands and organizations like Whole Foods, Cisco, Column Five and more.
March 10–11, 2015 | Conference | Washington, D.C.
Attend the only annual training event for speechwriters and executive communicators. Newbie or veteran, you'll learn the latest techniques, find inspiration and rub shoulders with the best in the business.
March 12, 2015 | Conference | Washington, D.C.
This dynamic event will offer the latest measurement strategies, tools, scorecards, techniques and KPIs you need to inspire C-level confidence and help drive business growth.
April 8–10, 2015 | Conference | New York, N.Y.
Connect with the brightest PR and media relations pros on the hottest issues facing the industry, as well as groundbreaking best practices with the power to supercharge your results, maximize your job security and take your career to the next level.
April 15–17, 2015 | Conference | Washington, D.C.
Public relations counselors in higher education come together at the CHE Senior Summit to learn new communications strategies to advance their college or university.
Approaches for Improved Integration
April 23–24, 2015 | Conference | New York, N.Y.
The Strategic Collaboration Conference features actionable approaches to leveraging the strength of public relations, marketing, branding and advertising, while bridging internal silos to achieve more profound results.
April 23–24, 2015 | Conference | Portland, Ore.
Become the go-to visual communicator for your organization with the latest visual storytelling techniques. This conference will walk you step by step through how to build and execute an irresistible social-visual communications plan.
A View From the Cliff: Insights and Inspiration to Help Your Agency Soar
May 3–5, 2015 | Conference | Dana Point, Calif.
Public relations agency owners and senior counselors come together at the Counselors Academy Conference to learn new strategies for managing their operations, clients and employees.
May 13–15, 2015 | Conference | Cleveland, Ohio
The Health Academy Conference is ideal if you work in health care or an organization allied to the field, or in a public relations agency serving health care clients. Held each spring, this annual conference provides industry perspective and communications strategies that will benefit your career. At a time of momentous change within the health care field, this conference will help you and your organization prepare for the future.
Empower. Engage. Achieve.
May 18–19, 2015 | Conference | Chicago, Ill.
Designed for employee communications professionals, this event focuses on the latest digital and on-site approaches to optimize approaches leveraging your most valuable resource — your team.
Distilling the Power of PR — Strategies, Tactics and Relationships That Are Full Proof
June 14–17, 2015 | Conference | Lexington, Ky.
Designed for travel and hospitality communicators, the Travel and Tourism Conference features essential information, to put your career and organization on the fast track for success, including nimble approaches to help make the most of your staff, budget and time.
Nov. 8–10, 2015 | Conference | Atlanta, Ga.
Designed by communicators for communicators to increase ROI, the PRSA International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event.

Crisis & Reputation

How to Think and Advise Management Strategically During Tough Situations and Crises
May 7–8, 2015 | Course | Dallas, Texas
When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.
Tactics for Effective News Media and Social Media Relations During a Crisis
May 14, 2015 | Course | New York, N.Y.
When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during an issue or crisis.
Writing and Speaking With Words That Resonate
Sept. 17, 2015 | Course | Chicago, Ill.
Many media interviews and spokespeople are ineffective due to one reason — their key messages fail to resonate with audiences. Come ready to write and speak as you are introduced to new methods of writing and delivering key messages.
Photo of Gerard Braud
Featured Presenter:

Executive Level

How to Think and Advise Management Strategically During Tough Situations and Crises
May 7–8, 2015 | Course | Dallas, Texas
When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.
Planning Campaigns Across Multiple Platforms to Achieve Synergy and Success
June 18–19, 2015 | Course | New York, N.Y.
Evolving trends in marketing, media and advertising have created a need for communication campaigns that are synchronized across multiple platforms. Learn how to create an actionable Integrated Marketing Communications (IMC) strategy and how to implement that strategy for the strongest results possible.
Photo of Bonnie Harris
Featured Presenter:

Measurement & ROI

March 12, 2015 | Conference | Washington, D.C.
This dynamic event will offer the latest measurement strategies, tools, scorecards, techniques and KPIs you need to inspire C-level confidence and help drive business growth.

Media Relations

How to Develop Rapport and Become a Valued Resource
March 12, 2015 | Course | Chicago, Ill.
A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.
Photo of Michael Smart
Featured Presenter:
Winning Over Journalists and Bloggers in the New Media Landscape
March 13, 2015 | Course | Chicago, Ill.
Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Photo of Michael Smart
Featured Presenter:
April 8–10, 2015 | Conference | New York, N.Y.
Connect with the brightest PR and media relations pros on the hottest issues facing the industry, as well as groundbreaking best practices with the power to supercharge your results, maximize your job security and take your career to the next level.
Tactics for Effective News Media and Social Media Relations During a Crisis
May 14, 2015 | Course | New York, N.Y.
When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during an issue or crisis.

Social Media

Strategies and Tactics for Effective Social Media Communications
April 29–30, 2015 | Course | Las Vegas, Nev.
Bring your laptop, join us at our Las Vegas digital training facility and raise your social media management skills to the next level. Top-rated emerging technologies instructor Eric Schwartzman shares the latest tip and tricks to help you update your digital communications skills and improve your social marketing engagement rates.
Photo of Eric Schwartzman
Featured Presenter:
Working Smarter in the Ever-Changing Communications Landscape
Sept. 18, 2015 | Course | Arlington, Va.
Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape.
Photo of Shonali Burke, ABC
Featured Presenter:

Techniques & Tactics

Strategies and Tactics for Effective Social Media Communications
April 29–30, 2015 | Course | Las Vegas, Nev.
Bring your laptop, join us at our Las Vegas digital training facility and raise your social media management skills to the next level. Top-rated emerging technologies instructor Eric Schwartzman shares the latest tip and tricks to help you update your digital communications skills and improve your social marketing engagement rates.
Photo of Eric Schwartzman
Featured Presenter:
Running Full-Steam Ahead with the Right Resume
April 30, 2015 | Course | New York, N.Y.
This interactive workshop will help you take your resume from good to great. You’ll also learn which resume mistakes to avoid that could immediately take you out of the running.

Writing

March 10–11, 2015 | Conference | Washington, D.C.
Attend the only annual training event for speechwriters and executive communicators. Newbie or veteran, you'll learn the latest techniques, find inspiration and rub shoulders with the best in the business.
April 21–22, 2015 | Course | Chicago, Ill.
Learn to write copy that inspires action. In this persuasive writing workshop, Ann Wylie will share insight on how to think like a reader, go beyond the inverted pyramid and cut through the clutter.
Photo of Ann Wylie
Featured Presenter:
July 29–30, 2015 | Course | San Francisco, Calif.
Bring your messages to life with advanced storytelling techniques from Ann Wylie. For this dynamic writing workshop, bring your laptop and a story to work on, then leave with a totally rewritten piece.
Photo of Ann Wylie
Featured Presenter:
Writing and Speaking With Words That Resonate
Sept. 17, 2015 | Course | Chicago, Ill.
Many media interviews and spokespeople are ineffective due to one reason — their key messages fail to resonate with audiences. Come ready to write and speak as you are introduced to new methods of writing and delivering key messages.
Photo of Gerard Braud
Featured Presenter:
Oct. 27–28, 2015 | Course | Arlington, Va.
The secret to reaching readers is to position your messages in your audience’s best interests. In this session, you’ll learn a four-step process for making your messaging more relevant, valuable and rewarding to your audience.
Photo of Ann Wylie
Featured Presenter:

 


 
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Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.