Your Public Relations and Communications Community
In-Person Public Relations Training
Accreditation Preparation & Maintenance
April 11–14, 2012
| Course
| Brooklyn Center (Minneapolis), Minn.
Designed to provide a setting that will meet the needs of busy professionals, this four-day intensive helps to prepare and advance candidates though the Readiness Review™ and take the computer-based APR Examination.
Aug. 15–18, 2012
| Course
| New York, N.Y.
Designed to provide a setting that will meet the needs of busy professionals, this four-day intensive helps to prepare and advance candidates though the Readiness Review™ and take the computer-based APR Examination.
Communication Strategy
Key Concepts and Techniques of Effective Public Relations
Feb. 14–15, 2012
| Course
| Dallas, Texas
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
Key Concepts and Techniques of Effective Public Relations
June 12–13, 2012
| Course
| Arlington, Va.
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
June 15, 2012
| Course
| Arlington, Va.
Gain a strategic approach to communications that will help you become more of a strategist, better prepared to offer solutions and counsel and more valuable to your organization’s decision making.
Featured Presenter:
Measurement & ROI
The Barcelona Principles
April 13, 2012
| Course
| New York, N.Y.
Learn how to apply the Barcelona Principles and standards in the work you do every day. This half day seminar is highly interactive, with a variety of hands-on exercises.
Media Relations
Winning Over Journalists and Bloggers in the New Media Landscape
March 8, 2012
| Course
| Atlanta, Ga.
Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Control Your Message to Get the Quotes You Want
April 6, 2012
| Course
| New York, N.Y.
Proactive planning — with a specific message — is the only way to go into a media interview. Be prepared for every media opportunity facing you, your clients and your company.
Winning Over Journalists and Bloggers in the New Media Landscape
June 8, 2012
| Course
| New York, N.Y.
Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Social Media
How to Write Blog Postings, Tweets and Web Pages That Engage
March 23, 2012
| Course
| Chicago, Ill.
Learn how to make your posts personable and receive tips for increasing the usability of your copy by 124 percent in three steps. Discover the two elements that must be included in an online lead.
Learn Social Media Strategies for Effective Public Relations
June 28–29, 2012
| Course
| New York, N.Y.
Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through step-by-step exercises using new media tools and services.
Techniques & Tactics
How to Write Blog Postings, Tweets and Web Pages That Engage
March 23, 2012
| Course
| Chicago, Ill.
Learn how to make your posts personable and receive tips for increasing the usability of your copy by 124 percent in three steps. Discover the two elements that must be included in an online lead.
Educators Academy
Taking PR to the Classroom
April 25, 2012
| Course
| Washington, D.C.
Public relations practitioners are wanted to bring their experience into the classroom. One of about 100 full- or part-time positions currently open can be yours if you know the ins and outs of higher education.
Reach Reluctant Readers
June 22, 2012
| Course
| Boston, Mass.
Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.
Writing
How to Write Blog Postings, Tweets and Web Pages That Engage
March 23, 2012
| Course
| Chicago, Ill.
Learn how to make your posts personable and receive tips for increasing the usability of your copy by 124 percent in three steps. Discover the two elements that must be included in an online lead.
Reach Reluctant Readers
June 22, 2012
| Course
| Boston, Mass.
Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.
