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In-Person Public Relations Training

Communication Strategy

Planning Campaigns Across Multiple Platforms to Achieve Synergy and Success
Sept. 11–12, 2014 | Course | New York, N.Y.
Evolving trends in marketing, media and advertising have created a need for communication campaigns that are synchronized across multiple platforms. Learn how to create an actionable Integrated Marketing Communications (IMC) strategy and how to implement that strategy for the strongest results possible.
Photo of Bonnie Harris
Featured Presenter:
Working Smarter in the Ever-Changing Communications Landscape
Sept. 12, 2014 | Course | Chicago, Ill.
Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape.
Photo of Shonali Burke, ABC
Featured Presenter:
Working Smarter in the Ever-Changing Communications Landscape
Dec. 5, 2014 | Course | New York, N.Y.
Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape.
Photo of Shonali Burke, ABC
Featured Presenter:
Key Concepts and Techniques of Effective Public Relations
Dec. 9–10, 2014 | Course | Boston, Mass.
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
Photo of Robin Schell, APR, Fellow PRSA
Featured Presenter:

Conferences

A summit hosted by LinkedIn
July 24–25, 2014 | Conference | Mountain View, Calif.
What does it take to create outstanding content? Content that inspires your audience to act and boosts your organization’s bottom line? Ten experts are gathering at PRSA and PR Daily’s newest conference, Brand Journalism and Content Marketing Conference: A summit hosted by LinkedIn, ready to share their secrets, strategies and best practices.
Presented by PRSA and PR Daily
Aug. 7, 2014 | Conference | Chicago, Ill.
Every day your customers and media contacts get bombarded with the same old messages. You must write copy that stands out. Join PRSA and Ragan Communications for the PR Writing Summit, Aug. 7, in Chicago, and start writing PR copy that truly connects to your audience and boosts engagement instantly. You’ll learn to craft a must-read press release, produce easily searchable content, create compelling social media content and more!
Leading the Way: A Fearless Future for PR
Oct. 12–14, 2014 | Conference | Washington, D.C.
Designed by communicators for communicators to increase ROI, the PRSA International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event.

Crisis & Reputation

How to Think and Advise Management Strategically During Tough Situations and Crises
Sept. 18–19, 2014 | Course | Boston, Mass.
When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.
How to Think and Advise Management Strategically During Tough Situations and Crises
Dec. 11–12, 2014 | Course | New York, N.Y.
When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.

Emerging Trends

Educators Academy
Oct. 11, 2014 | Course | Washington, D.C.
What are the latest research and trends in public relations? Learn about what’s “hot” in public relations learning and in the field from both academics and professionals, through panel discussions, research paper presentations and a pedagogical poster session.

Executive Level

Planning Campaigns Across Multiple Platforms to Achieve Synergy and Success
Sept. 11–12, 2014 | Course | New York, N.Y.
Evolving trends in marketing, media and advertising have created a need for communication campaigns that are synchronized across multiple platforms. Learn how to create an actionable Integrated Marketing Communications (IMC) strategy and how to implement that strategy for the strongest results possible.
Photo of Bonnie Harris
Featured Presenter:
How to Think and Advise Management Strategically During Tough Situations and Crises
Sept. 18–19, 2014 | Course | Boston, Mass.
When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.
How to Think and Advise Management Strategically During Tough Situations and Crises
Dec. 11–12, 2014 | Course | New York, N.Y.
When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.

Media Relations

How to Develop Rapport and Become a Valued Resource
Dec. 4, 2014 | Course | Atlanta, Ga.
A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.
Photo of Michael Smart
Featured Presenter:
Winning Over Journalists and Bloggers in the New Media Landscape
Dec. 5, 2014 | Course | Atlanta, Ga.
Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Photo of Michael Smart
Featured Presenter:

Social Media

A summit hosted by LinkedIn
July 24–25, 2014 | Conference | Mountain View, Calif.
What does it take to create outstanding content? Content that inspires your audience to act and boosts your organization’s bottom line? Ten experts are gathering at PRSA and PR Daily’s newest conference, Brand Journalism and Content Marketing Conference: A summit hosted by LinkedIn, ready to share their secrets, strategies and best practices.
Working Smarter in the Ever-Changing Communications Landscape
Sept. 12, 2014 | Course | Chicago, Ill.
Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape.
Photo of Shonali Burke, ABC
Featured Presenter:
Learn Social Media Strategies for Effective Public Relations
Dec. 2–3, 2014 | Course | New York, N.Y.
Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through step-by-step exercises using new media tools and services.
Photo of Eric Schwartzman
Featured Presenter:
Participate in Step-By-Step Exercises and Learn Tactical Online Communications Skills
Dec. 4, 2014 | Course | New York, N.Y.
Update your online communications skills with the top-rated, longest-running social media training workshop! Follow step-by-step exercises with a group of serious professionals, build your digital communications competency and develop the applied social media skills you need to compete online.
Photo of Eric Schwartzman
Featured Presenter:
Working Smarter in the Ever-Changing Communications Landscape
Dec. 5, 2014 | Course | New York, N.Y.
Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape.
Photo of Shonali Burke, ABC
Featured Presenter:

Techniques & Tactics

Participate in Step-By-Step Exercises and Learn Tactical Online Communications Skills
Dec. 4, 2014 | Course | New York, N.Y.
Update your online communications skills with the top-rated, longest-running social media training workshop! Follow step-by-step exercises with a group of serious professionals, build your digital communications competency and develop the applied social media skills you need to compete online.
Photo of Eric Schwartzman
Featured Presenter:
Ensure That Your Content Makes the Cut
Dec. 8, 2014 | Course | New York, N.Y.
Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.
Photo of Ann Wylie
Featured Presenter:

Writing

Presented by PRSA and PR Daily
Aug. 7, 2014 | Conference | Chicago, Ill.
Every day your customers and media contacts get bombarded with the same old messages. You must write copy that stands out. Join PRSA and Ragan Communications for the PR Writing Summit, Aug. 7, in Chicago, and start writing PR copy that truly connects to your audience and boosts engagement instantly. You’ll learn to craft a must-read press release, produce easily searchable content, create compelling social media content and more!
Ensure That Your Content Makes the Cut
Dec. 8, 2014 | Course | New York, N.Y.
Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.
Photo of Ann Wylie
Featured Presenter:

 


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