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Accreditation Preparation & Maintenance

April 24–26, 2013 | Course | Houston, Texas
Designed to provide a setting that will meet the needs of busy professionals, this four-day intensive helps to prepare and advance candidates though the Readiness Review™ and take the computer-based APR Examination.

Communication Strategy

A Comprehensive, Behavioral and Measureable Strategic Planning Approach
April 19, 2013 | Course | New York, N.Y.
Too often our strategic plans are short-changed by time, budget and know-how. This workshop
Photo of Stacey Smith, APR, Fellow PRSA
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Key Concepts and Techniques of Effective Public Relations
June 10–11, 2013 | Course | Chicago, Ill.
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
Photo of Robin Schell, APR, Fellow PRSA
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Key Concepts and Techniques of Effective Public Relations
Dec. 9–10, 2013 | Course | New York, N.Y.
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
Photo of Robin Schell, APR, Fellow PRSA
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Conferences

April 8–10, 2013 | Conference | New York, N.Y.
Ragan Communications has invited some of the most influential journalists and PR professionals to discuss their latest success and lessons learned. PRSA members save $250 on the normal registration rate when using this link. Don’t miss the chance to network with hundreds of industry peers in NYC!
Strategic Leadership in a Time of Disruption: Helping Your Team and Your Institution Gain Relevance
April 17–19, 2013 | Conference | Washington, D.C.
Public relations counselors in higher education come together at the CHE Senior Summit to learn new communications strategies to advance their college or university.
Accelerate Your Success: Winning Strategies in Health PR
May 1–3, 2013 | Conference | Indianapolis, Ind.
The Health Academy Conference is ideal if you work in health care or an organization allied to the field, or in a public relations agency serving health care clients. Held each spring, this annual conference provides industry perspective and communications strategies that will benefit your career. At a time of momentous change within the health care field, this conference will help you and your organization prepare for the future.
All Shook Up: Maintaining PR Relevance in Today’s Changing World
May 21–24, 2013 | Conference | Memphis, Tenn.
Designed for travel and hospitality communicators, the Travel and Tourism Conference features essential information, to put your career and organization on the fast track for success, including nimble approaches to help make the most of your staff, budget and time.
June 9–11, 2013 | Conference | Austin, Texas
Public relations agency owners and senior counselors come together at the Counselors Academy Conference to learn new strategies for managing their operations, clients and employees.
June 27–28, 2013 | Conference | New York, N.Y.
The Digital Impact Conference is dedicated to positioning general practitioners to make the most of the latest digital resources and opportunities. A separate track is offered for communicators supporting technology organizations.
One World: Connection. Community. Collaboration.
Oct. 26–29, 2013 | Conference | Philadelphia, Pa.
Designed by communicators for communicators to increase ROI, the PRSA International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event.

Crisis & Reputation

How to Think and Advise Management Strategically During Tough Situations and Crises
May 16–17, 2013 | Course | New York, N.Y.
When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.
How to Think and Advise Management Strategically During Tough Situations and Crises
Sept. 19–20, 2013 | Course | Chicago, Ill.
When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.
How to Think and Advise Management Strategically During Tough Situations and Crises
Dec. 5–6, 2013 | Course | San Francisco, Calif.
When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.

Media Relations

April 8–10, 2013 | Conference | New York, N.Y.
Ragan Communications has invited some of the most influential journalists and PR professionals to discuss their latest success and lessons learned. PRSA members save $250 on the normal registration rate when using this link. Don’t miss the chance to network with hundreds of industry peers in NYC!
How to Deliver Compelling Messages
June 7, 2013 | Course | New York, N.Y.
In today’s media-savvy society, executives have only one chance to make a first impression. Through humorous TV clips and colorful anecdotes, learn interview delivery and control techniques, do’s and don’ts, and tips on how to enhance speaker presence.
Photo of Debbie Wetherhead
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Winning Over Journalists and Bloggers in the New Media Landscape
June 13, 2013 | Course | New York, N.Y.
Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Photo of Michael Smart
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How to Develop Rapport and Become a Valued Resource
June 14, 2013 | Course | New York, N.Y.
A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.
Photo of Michael Smart
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Control Your Message to Get the Quotes You Want
Sept. 27, 2013 | Course | New York, N.Y.
Proactive planning — with a specific message — is the only way to go into a media interview. Be prepared for every media opportunity facing you, your clients and your company.
Photo of T.J. Walker
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Social Media

Learn Social Media Strategies for Effective Public Relations
June 13–14, 2013 | Course | Washington, D.C.
Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through step-by-step exercises using new media tools and services.
Photo of Eric Schwartzman
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Learn Social Media Strategies for Effective Public Relations
Dec. 5–6, 2013 | Course | New York, N.Y.
Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through step-by-step exercises using new media tools and services.
Photo of Eric Schwartzman
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Techniques & Tactics

Reach Reluctant Readers
June 6, 2013 | Course | San Francisco, Calif.
Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.
Photo of Ann Wylie
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Reach Reluctant Readers
Dec. 2, 2013 | Course | New York, N.Y.
Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.
Photo of Ann Wylie
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Writing

Reach Reluctant Readers
June 6, 2013 | Course | San Francisco, Calif.
Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.
Photo of Ann Wylie
Featured Presenter:
Reach Reluctant Readers
Dec. 2, 2013 | Course | New York, N.Y.
Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.
Photo of Ann Wylie
Featured Presenter:

 


Webinars Now Included With PRSA Membership!

PRSA membership is more valuable than ever before. Broaden your skill set with access to more than 50 free live and on-demand webinars that are planned for 2013 when you join now.