Your Public Relations and Communications Community

In-Person Public Relations Training

Accreditation Preparation & Maintenance

April 30– May 3, 2014 | Course | New York, N.Y.
Designed to provide a setting that will meet the needs of busy professionals, this four-day intensive helps to prepare and advance candidates though the Readiness Review™ and take the computer-based APR Examination.

Communication Strategy

Planning Campaigns Across Multiple Platforms to Achieve Synergy and Success
Sept. 11–12, 2014 | Course | New York, N.Y.
Evolving trends in marketing, media and advertising have created a need for communication campaigns that are synchronized across multiple platforms. Learn how to create an actionable Integrated Marketing Communications (IMC) strategy and how to implement that strategy for the strongest results possible.
Featured Presenter:
Working Smarter in the Ever-Changing Communications Landscape
Sept. 12, 2014 | Course | Chicago, Ill.
Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape.
Photo of Shonali Burke, ABC
Featured Presenter:
Working Smarter in the Ever-Changing Communications Landscape
Dec. 5, 2014 | Course | New York, N.Y.
Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape.
Photo of Shonali Burke, ABC
Featured Presenter:

Conferences

The Keys to Agency Management
May 4–6, 2014 | Conference | Key West, Fla.
Public relations agency owners and senior counselors come together at the Counselors Academy Conference to learn new strategies for managing their operations, clients and employees.
New Realities, New Rules: Sharpening Your Competitive Edge in Health Care PR
May 7–9, 2014 | Conference | Washington, D.C.
The Health Academy Conference is ideal if you work in health care or an organization allied to the field, or in a public relations agency serving health care clients. Held each spring, this annual conference provides industry perspective and communications strategies that will benefit your career. At a time of momentous change within the health care field, this conference will help you and your organization prepare for the future.
May 12–14, 2014 | Conference | Charlotte, N.C.
Traditional PR and marketing won’t work anymore. Organizations must create content that their audience can connect with – are you up to the challenge? Join 11 experts at Ragan Communications’ and PRSA’s Content Summit for PR, Social Media and Marketing professionals and walk away with practices that will revolutionize how you create content.
Embracing Constant Change in the New Economy: Empower Employee Communicators to be Leaders of Change
May 20–21, 2014 | Conference | Chicago, Ill.
Designed for employee communications professionals, this event focuses on the latest digital and on-site approaches to optimize approaches leveraging your most valuable resource — your team.
May 25–27, 2014 | Conference | Banff, AB
With a host of keynote speakers and professional development workshops, this year’s CPRS National Summit — Ascend 2014, gives you the chance to enhance your skills at an inspiring and interactive event. Held at the iconic Banff Springs Hotel in beautiful Alberta, you’ll engage and reach new heights with PR professionals from across Canada.
Unlocking the PR Treasure Chest: Keys to Successful Integrated Communications, Content Creation and Creativity
June 8–11, 2014 | Conference | Tampa, Fla.
Designed for travel and hospitality communicators, the Travel and Tourism Conference features essential information, to put your career and organization on the fast track for success, including nimble approaches to help make the most of your staff, budget and time.
June 18–20, 2014 | Conference | Springfield, Mo.
Strengthen the foundation of your public relations practice and look into current trends on the horizon at the PRSA 2014 Midwest District Conference! In addition to insights from speakers, such as PRSA 2014 National Chair Joseph E. Cohen, APR; James Lukaszewski, ABC, APR, Fellow PRSA; and Missy Maher, executive vice president and director of modern family foresight at Edelman, the conference will also feature 25 breakout sessions, with a variety of topics for public relations professionals from all industries and career levels.
July 10–12, 2014 | Conference | Naples, Fla.
Join Florida's leading public relations professionals and industry leaders at the PRSA Sunshine District Conference. The conference is hosted annually by one of the District’s seven Chapters, and features professional development workshops presented by nationally-recognized experts in media relations, social media, crisis communications and more. In addition to these workshops, the two-day event offers many opportunities to network with public relations industry leaders. The 2014 conference will be hosted by the Gulf Coast Chapter in Naples.
Leading the Way: A Fearless Future for PR
Oct. 12–14, 2014 | Conference | Washington, D.C.
Designed by communicators for communicators to increase ROI, the PRSA International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event.

Crisis & Reputation

Tactics for Effective News Media and Social Media Relations During a Crisis
May 2, 2014 | Course | New York, N.Y.
When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during an issue or crisis.
Writing & Speaking With Words that Resonate
June 17, 2014 | Course | New York, N.Y.
Many media interviews and spokespeople are ineffective due to one reason — their key messages fail to resonate with audiences. Come ready to write and speak as you are introduced to new methods of writing and delivering key messages.
Photo of Gerard Braud
Featured Presenter:
Tactics for Effective News Media and Social Media Relations During a Crisis
June 23, 2014 | Course | Chicago, Ill.
When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during an issue or crisis.
Learn to Measure, Monitor and Analyze Your Organization’s Most Important Asset
June 23–24, 2014 | Course | New York, N.Y.
Communication professionals and other leaders who understand reputation, as well as how to build and implement a reputation management program, will have a distinct career advantage. This hands-on seminar will culminate in the participants preparing a reputation management plan that is based on the instructor’s copyrighted process.
Featured Presenter:
How to Think and Advise Management Strategically During Tough Situations and Crises
Sept. 18–19, 2014 | Course | Boston, Mass.
When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.
How to Think and Advise Management Strategically During Tough Situations and Crises
Dec. 11–12, 2014 | Course | New York, N.Y.
When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.

Leadership & Management

Learn to Measure, Monitor and Analyze Your Organization’s Most Important Asset
June 23–24, 2014 | Course | New York, N.Y.
Communication professionals and other leaders who understand reputation, as well as how to build and implement a reputation management program, will have a distinct career advantage. This hands-on seminar will culminate in the participants preparing a reputation management plan that is based on the instructor’s copyrighted process.
Featured Presenter:

Media Relations

Winning Over Journalists and Bloggers in the New Media Landscape
June 12, 2014 | Course | New York, N.Y.
Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Photo of Michael Smart
Featured Presenter:
How to Develop Rapport and Become a Valued Resource
June 13, 2014 | Course | New York, N.Y.
A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.
Photo of Michael Smart
Featured Presenter:

Social Media

How to Leverage a Blog to Elevate Your Brand
May 5, 2014 | Course | New York, N.Y.
Join communications specialist Allison Steinberg and discover how to leverage a blog to elevate your brand awareness, build loyalty and earn media coverage unattainable through traditional outreach.
Featured Presenter:
May 12–14, 2014 | Conference | Charlotte, N.C.
Traditional PR and marketing won’t work anymore. Organizations must create content that their audience can connect with – are you up to the challenge? Join 11 experts at Ragan Communications’ and PRSA’s Content Summit for PR, Social Media and Marketing professionals and walk away with practices that will revolutionize how you create content.
Participate in Step-By-Step Exercises and Learn Tactical Online Communications Skills
June 13, 2014 | Course | San Francisco, Calif.
Update your online communications skills with the top-rated, longest-running social media training workshop! Follow step-by-step exercises with a group of serious professionals, build your digital communications competency and develop the applied social media skills you need to compete online.
Photo of Eric Schwartzman
Featured Presenter:

Techniques & Tactics

With or Without a Press Release
June 6, 2014 | Course | New York, N.Y.
We live in a post-press release apocalyptic world. Journalists and readers are finding news in new ways, while social media is quickly making traditional methods of releasing news irrelevant. Learn how to make a big splash with or without a press release.
Photo of Gregory Galant
Featured Presenter:
Participate in Step-By-Step Exercises and Learn Tactical Online Communications Skills
June 13, 2014 | Course | San Francisco, Calif.
Update your online communications skills with the top-rated, longest-running social media training workshop! Follow step-by-step exercises with a group of serious professionals, build your digital communications competency and develop the applied social media skills you need to compete online.
Photo of Eric Schwartzman
Featured Presenter:
Ensure That Your Content Makes the Cut
Dec. 8, 2014 | Course | New York, N.Y.
Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.
Photo of Ann Wylie
Featured Presenter:

Writing

Writing & Speaking With Words that Resonate
June 17, 2014 | Course | New York, N.Y.
Many media interviews and spokespeople are ineffective due to one reason — their key messages fail to resonate with audiences. Come ready to write and speak as you are introduced to new methods of writing and delivering key messages.
Photo of Gerard Braud
Featured Presenter:
Ensure That Your Content Makes the Cut
Dec. 8, 2014 | Course | New York, N.Y.
Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.
Photo of Ann Wylie
Featured Presenter:

 


Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.