Holiday Closing: PRSA’s offices to close Thursday and Friday. Details.
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In-Person Public Relations Training

Communication Strategy

Working Smarter in the Ever-Changing Communications Landscape
Dec. 5, 2014 | Course | New York, N.Y.
Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape.
Photo of Shonali Burke, ABC
Featured Presenter:
Key Concepts and Techniques of Effective Public Relations
Dec. 9–10, 2014 | Course | Boston, Mass.
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
Photo of Robin Schell, APR, Fellow PRSA
Featured Presenter:
What to Do and Say to Create a Powerful Competitive Advantage
Jan. 16, 2015 | Course | New York, N.Y.
Join internationally-renowned crisis expert and professor Helio Fred Garcia, and discuss best practices in effective crisis response.
Photo of Helio Fred Garcia
Featured Presenter:
A Comprehensive, Behavioral and Measurable Strategic Planning Approach
Feb. 5, 2015 | Course | New York, N.Y.
Too often our strategic plans are short-changed by time, budget and know-how. This workshop will teach you how to build a comprehensive, behavioral strategic plan, plus give you an opportunity to begin to develop the framework of a strategic plan you can use.
Photo of Stacey Smith, APR, Fellow PRSA
Featured Presenter:
Approaches for Improved Integration
April 23–24, 2015 | Conference | New York, N.Y.
The Strategic Collaboration Conference features actionable approaches to leveraging the strength of public relations, marketing, branding and advertising, while bridging internal silos to achieve more profound results.

Conferences

Feb. 18–20, 2015 | Conference | Lake Buena Vista, Fla.
Held on the magical, inspiring grounds of Disney World, this event features practical tips and best practices to help you engage customers, employees and the media in the digital world. Join peers from leading organizations like Disney, NASA, Ford Motor Company, NewYork-Presbyterian, Coca-Cola Company and NASCAR.
April 15–17, 2015 | Conference | Washington, D.C.
Public relations counselors in higher education come together at the CHE Senior Summit to learn new communications strategies to advance their college or university.
Approaches for Improved Integration
April 23–24, 2015 | Conference | New York, N.Y.
The Strategic Collaboration Conference features actionable approaches to leveraging the strength of public relations, marketing, branding and advertising, while bridging internal silos to achieve more profound results.
April 23–24, 2015 | Conference | Portland, Ore.
Become the go-to visual communicator for your organization with the latest visual storytelling techniques. This conference will walk you step by step through how to build and execute an irresistible social-visual communications plan.
A View From the Cliff: Insights and Inspiration to Help Your Agency Soar
May 3–5, 2015 | Conference | Dana Point, Calif.
Public relations agency owners and senior counselors come together at the Counselors Academy Conference to learn new strategies for managing their operations, clients and employees.
May 13–15, 2015 | Conference | Cleveland, Ohio
The Health Academy Conference is ideal if you work in health care or an organization allied to the field, or in a public relations agency serving health care clients. Held each spring, this annual conference provides industry perspective and communications strategies that will benefit your career. At a time of momentous change within the health care field, this conference will help you and your organization prepare for the future.
Empower. Engage. Achieve.
May 18–19, 2015 | Conference | Chicago, Ill.
Designed for employee communications professionals, this event focuses on the latest digital and on-site approaches to optimize approaches leveraging your most valuable resource — your team.
Distilling the Power of PR — Strategies, Tactics and Relationships That Are Full Proof
June 14–17, 2015 | Conference | Lexington, Ky.
Designed for travel and hospitality communicators, the Travel and Tourism Conference features essential information, to put your career and organization on the fast track for success, including nimble approaches to help make the most of your staff, budget and time.
Nov. 8–10, 2015 | Conference | Atlanta, Ga.
Designed by communicators for communicators to increase ROI, the PRSA International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event.

Crisis & Reputation

How to Think and Advise Management Strategically During Tough Situations and Crises
Dec. 11–12, 2014 | Course | New York, N.Y.
When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.
What to Do and Say to Create a Powerful Competitive Advantage
Jan. 16, 2015 | Course | New York, N.Y.
Join internationally-renowned crisis expert and professor Helio Fred Garcia, and discuss best practices in effective crisis response.
Photo of Helio Fred Garcia
Featured Presenter:

Executive Level

How to Think and Advise Management Strategically During Tough Situations and Crises
Dec. 11–12, 2014 | Course | New York, N.Y.
When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.

Media Relations

How to Develop Rapport and Become a Valued Resource
Dec. 4, 2014 | Course | Atlanta, Ga.
A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.
Photo of Michael Smart
Featured Presenter:
Winning Over Journalists and Bloggers in the New Media Landscape
Dec. 5, 2014 | Course | Atlanta, Ga.
Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Photo of Michael Smart
Featured Presenter:

Social Media

Learn Social Media Strategies for Effective Public Relations
Dec. 2–3, 2014 | Course | New York, N.Y.
Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through step-by-step exercises using new media tools and services.
Photo of Eric Schwartzman
Featured Presenter:
Participate in Step-By-Step Exercises and Learn Tactical Online Communications Skills
Dec. 4, 2014 | Course | New York, N.Y.
Update your online communications skills with the top-rated, longest-running social media training workshop! Follow step-by-step exercises with a group of serious professionals, build your digital communications competency and develop the applied social media skills you need to compete online.
Photo of Eric Schwartzman
Featured Presenter:
Working Smarter in the Ever-Changing Communications Landscape
Dec. 5, 2014 | Course | New York, N.Y.
Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape.
Photo of Shonali Burke, ABC
Featured Presenter:
Feb. 18–20, 2015 | Conference | Lake Buena Vista, Fla.
Held on the magical, inspiring grounds of Disney World, this event features practical tips and best practices to help you engage customers, employees and the media in the digital world. Join peers from leading organizations like Disney, NASA, Ford Motor Company, NewYork-Presbyterian, Coca-Cola Company and NASCAR.

Techniques & Tactics

Participate in Step-By-Step Exercises and Learn Tactical Online Communications Skills
Dec. 4, 2014 | Course | New York, N.Y.
Update your online communications skills with the top-rated, longest-running social media training workshop! Follow step-by-step exercises with a group of serious professionals, build your digital communications competency and develop the applied social media skills you need to compete online.
Photo of Eric Schwartzman
Featured Presenter:
Ensure That Your Content Makes the Cut
Dec. 8, 2014 | Course | New York, N.Y.
Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.
Photo of Ann Wylie
Featured Presenter:

Writing

Ensure That Your Content Makes the Cut
Dec. 8, 2014 | Course | New York, N.Y.
Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.
Photo of Ann Wylie
Featured Presenter:

 


 
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