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In-Person Public Relations Training


Sept. 13 Tue.

Tactics for Effective News Media and Social Media Relations During a Crisis
Sept. 13, 2016 | Course | San Francisco, Calif.

Categories: Crisis & Reputation, Media Relations

When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during an issue or crisis.
Photo of Joan Gladstone, APR, Fellow PRSA
Featured Presenter:
Joan Gladstone, APR, Fellow PRSA; In-Person


Sept. 14-17 Wed.–Sat.

Sept. 14–17, 2016 | Course | East Lansing, Mich.

Category: Accreditation Preparation & Maintenance

This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.)
Anne L. Readett, APR; Jason S. Kirsch, APR; In-Person


Sept. 15-16 Thu.–Fri.

Planning Campaigns Across Multiple Platforms to Achieve Synergy and Success
Sept. 15–16, 2016 | Course | New York, N.Y.

Categories: Communication Strategy, Executive Level

Today’s communicator must be able to identify potential areas of integration, coordinate cross-channel strategies and adjust tactics frequently throughout the course of the project. In order to do this, you need a strong understanding of behavior, a mastery of integration techniques and the ability to incorporate them into your daily communications practice.
Photo of Bonnie Harris
Featured Presenter:
Bonnie Harris; In-Person


Sept. 19-20 Mon.–Tue.

Key Concepts and Techniques of Effective Public Relations
Sept. 19–20, 2016 | Course | New York, N.Y.

Category: Communication Strategy

Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
Photo of Robin Schell, APR, Fellow PRSA
Featured Presenter:
Robin Schell, APR, Fellow PRSA; In-Person


Sept. 20 Tue.

Writing and Speaking With Words That Resonate
Sept. 20, 2016 | Course | Washington, D.C.

Categories: Crisis & Reputation, Writing

Many media interviews and spokespeople are ineffective due to one reason — their key messages fail to resonate with audiences. Come ready to write and speak as you are introduced to new methods of writing and delivering key messages.
Photo of Gerard Braud
Featured Presenter:
Gerard Braud; In-Person


Sept. 22 Thu.

How to Develop Rapport and Become a Valued Resource
Sept. 22, 2016 | Course | New York, N.Y.

Category: Media Relations

A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.
Photo of Michael Smart
Featured Presenter:
Michael Smart; In-Person


Sept. 23 Fri.

Winning Over Journalists and Bloggers in the New Media Landscape
Sept. 23, 2016 | Course | New York, N.Y.

Category: Media Relations

Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Photo of Michael Smart
Featured Presenter:
Michael Smart; In-Person


Sept. 26-27 Mon.–Tue.

Sept. 26–27, 2016 | Conference | San Francisco, Calif.
Join your colleagues in higher education communications for a new Counselors to Higher Education (CHE) event, taking place on the West Coast this September!
In-Person


Sept. 28-29 Wed.–Thu.

Presented by PRSA and Wylie Communications
Sept. 28–29, 2016 | Course | New York, N.Y.

Categories: Social Media, Writing

In this Web-writing workshop, overcome the online clutter and get the word out on the Web, in social media and via content marketing.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Sept. 30 Fri.

Develop Communications that Resonate Across Platforms, Influencers and Customers
Sept. 30, 2016 | Course | New York, N.Y.

Category: Communication Strategy

Build Your Content. Build Your Distribution. Build Your Influence.
Steve Radick; Caitlin Jamali; John P. Foley, Jr.; In-Person


Oct. 21-25 Fri.–Tue.

Oct. 21–25, 2016 | Conference | Indianapolis, Ind.
In-Person


Oct. 22 Sat.

Educators Academy
Oct. 22, 2016 | Course | Indianapolis, Ind.

Category: Emerging Trends

What are the latest research and trends in public relations? Learn about what’s “hot” in public relations learning and in the field from both academics and professionals, through panel discussions, research paper presentations and a pedagogical poster session.
In-Person


Oct. 23-25 Sun.–Tue.

Oct. 23–25, 2016 | Conference | Indianapolis, Ind.
International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event.
In-Person


Nov. 2-3 Wed.–Thu.

Presented by PRSA and Wylie Communications
Nov. 2–3, 2016 | Course | Houston, Texas

Category: Writing

In this persuasive writing workshop, find scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Nov. 10 Thu.

Become a Trusted, Strategic Advisor
Nov. 10, 2016 | Course | New York, N.Y.

Categories: Communication Strategy, Leadership & Management

Learn how to develop behaviors and attitudes that attract management’s attention and get you invited into the decision-making process earlier. Find out about getting the boss to listen and incorporate communications advice into the planning, execution, follow-up, and evaluation of major business activities and decision-making.
James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus; In-Person


Nov. 17 Thu.

Best Practices for Using Visual Storytelling Tactics in Your News Releases
Nov. 17, 2016 | Course | Chicago, Ill.

Categories: Branding, Media Relations, Techniques & Tactics

Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This seminar will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets.
Photo of Malayna Evans, Ph.D.
Featured Presenter:
Malayna Evans, Ph.D.; In-Person


Nov. 18 Fri.

Working Smarter in the Ever-Changing Communications Landscape
Nov. 18, 2016 | Course | New York, N.Y.

Categories: Communication Strategy, Social Media

Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape.
Photo of Shonali Burke, ABC
Featured Presenter:
Shonali Burke, ABC; In-Person


Dec. 2 Fri.

Use Live Video to Build Your Brand, Connect with Audiences, and Create Visually Engaging Stories
Dec. 2, 2016 | Course | New York, N.Y.

Categories: Emerging Trends, Social Media, Techniques & Tactics

Live video has taken the social media world by storm. Whether you are a B2B or B2C brand, an agency, or a public service or nonprofit organization, live streaming/live video should become a key part of your social communications strategy. During this seminar, you will learn the latest about storytelling over live video platforms, as well as why you should embrace this new social media trend.
Photo of Cathy Hackl
Featured Presenter:
Cathy Hackl; In-Person


Dec. 9 Fri.

Real-Time Solutions for Effective Response
Dec. 9, 2016 | Course | New York, N.Y.

Categories: Crisis & Reputation, Social Media, Techniques & Tactics

Crisis communications is becoming more complicated and difficult. Where crisis communications was once perceived as talking to the media after an event happened, today’s crisis audiences have expanded to include employees, customers, stakeholders and social media users. At the same time, channels have expanded from traditional news conferences to include e-mail blasts, Web posts, social media notification and more. Today’s PR professionals must invest more time than ever in the planning stage in order to deliver proper communications after the event goes public.
Photo of Gerard Braud
Featured Presenter:
Gerard Braud; In-Person

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