Your Public Relations and Communications Community
In-Person Public Relations Training
Communication Strategy
Key Concepts and Techniques of Effective Public Relations
June 10–11, 2013
| Course
| Chicago, Ill.
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
Working Smarter in the Ever-Changing Communications Landscape
Sept. 20, 2013
| Course
| New York, N.Y.
Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape.
Featured Presenter:
Key Concepts and Techniques of Effective Public Relations
Dec. 9–10, 2013
| Course
| New York, N.Y.
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
Conferences
All Shook Up: Maintaining PR Relevance in Today’s Changing World
May 21–24, 2013
| Conference
| Memphis, Tenn.
Designed for travel and hospitality communicators, the Travel and Tourism Conference features essential information, to put your career and organization on the fast track for success, including nimble approaches to help make the most of your staff, budget and time.
June 9–11, 2013
| Conference
| Austin, Texas
Public relations agency owners and senior counselors come together at the Counselors Academy Conference to learn new strategies for managing their operations, clients and employees.
June 27–28, 2013
| Conference
| New York, N.Y.
The Digital Impact Conference is dedicated to positioning general practitioners to make the most of the latest digital resources and opportunities. A separate track is offered for communicators supporting technology organizations.
One World: Connection. Community. Collaboration.
Oct. 26–29, 2013
| Conference
| Philadelphia, Pa.
Designed by communicators for communicators to increase ROI, the PRSA International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event.
Crisis & Reputation
How to Think and Advise Management Strategically During Tough Situations and Crises
Sept. 19–20, 2013
| Course
| Chicago, Ill.
When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.
How to Think and Advise Management Strategically During Tough Situations and Crises
Dec. 5–6, 2013
| Course
| San Francisco, Calif.
When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.
Leadership & Management
Financial Communications Section
How can you and your company cope?
Sept. 25, 2013
| Course
| New York, N.Y.
Fewer resources - and ever increasing demands - mean that many public relations executives in the financial field face tough challenges in their work environment. What’s more, journalists are often stretched to the limit too.
Media Relations
How to Deliver Compelling Messages
June 7, 2013
| Course
| New York, N.Y.
In today’s media-savvy society, executives have only one chance to make a first impression. Through humorous TV clips and colorful anecdotes, learn interview delivery and control techniques, do’s and don’ts, and tips on how to enhance speaker presence.
Winning Over Journalists and Bloggers in the New Media Landscape
June 13, 2013
| Course
| New York, N.Y.
Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
How to Develop Rapport and Become a Valued Resource
June 14, 2013
| Course
| New York, N.Y.
A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.
Learn How New Technology and Social Media Can Be Combined With Crisis Response Skills
Sept. 24, 2013
| Course
| Arlington, Va.
Whether you’re coping with a natural disaster or a human-caused crisis, the preparations you make before the crisis, the responses you make during the crisis and the follow-up communications after the crisis make all the difference in the world. Learn the critical steps you must take on a clear, sunny day in order to be prepared for your worst day.
Control Your Message to Get the Quotes You Want
Sept. 27, 2013
| Course
| New York, N.Y.
Proactive planning — with a specific message — is the only way to go into a media interview. Be prepared for every media opportunity facing you, your clients and your company.
Winning Over Journalists and Bloggers in the New Media Landscape
Dec. 6, 2013
| Course
| San Francisco, Calif.
Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Social Media
Learn Social Media Strategies for Effective Public Relations
June 13–14, 2013
| Course
| Washington, D.C.
Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through step-by-step exercises using new media tools and services.
Learn Social Media Strategies for Effective Public Relations
Dec. 5–6, 2013
| Course
| New York, N.Y.
Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through step-by-step exercises using new media tools and services.
Techniques & Tactics
Reach Reluctant Readers
June 6, 2013
| Course
| San Francisco, Calif.
Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.
Reach Reluctant Readers
Dec. 2, 2013
| Course
| New York, N.Y.
Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.
Writing
Reach Reluctant Readers
June 6, 2013
| Course
| San Francisco, Calif.
Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.
Reach Reluctant Readers
Dec. 2, 2013
| Course
| New York, N.Y.
Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.
