Your Public Relations and Communications Community

In-Person Public Relations Training


Feb. 23-24 Tue.–Wed.

Presented by PRSA and Wylie Communications
Feb. 23–24, 2016 | Course | Phoenix, Ariz.

Categories: Techniques & Tactics, Writing

This writing workshop will teach you how to write copy that grabs attention, keeps it longer, communicates more clearly, enhances credibility and is more likely to go viral. You’ll walk away with techniques — not just what to do, but how — for painting pictures in your audience members’ minds so they understand your points faster, enjoy your information more and remember it longer.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Feb. 25-26 Thu.–Fri.

Presented by PRSA and Ragan Communications
Feb. 25–26, 2016 | Conference | Washington, D.C.
Attend this conference and go back to work a better visual storyteller. Discover new techniques to find, develop, or re-purpose visuals on several digital platforms to generate communications that excite and inspire customers and employees, raise brand awareness and get media attention.
In-Person


March 9-11 Wed.–Fri.

Presented by PRSA and Ragan Communications
March 9–11, 2016 | Conference | Lake Buena Vista, Fla.

Category: Social Media

This conference will get you up to speed on proven PR, marketing and internal communications strategies for existing and emerging social media. Gain tips, tools and techniques so effective they will transform social media at your organization.
In-Person


March 10 Thu.

How to Develop Rapport and Become a Valued Resource
March 10, 2016 | Course | San Francisco, Calif.

Category: Media Relations

A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.
Photo of Michael Smart
Featured Presenter:
Michael Smart; In-Person


March 11 Fri.

Winning Over Journalists and Bloggers in the New Media Landscape
March 11, 2016 | Course | San Francisco, Calif.

Category: Media Relations

Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Photo of Michael Smart
Featured Presenter:
Michael Smart; In-Person


March 15-17 Tue.–Thu.

Presented by PRSA and Ragan Communications
March 15–17, 2016 | Conference | Washington, D.C.

Categories: Communication Strategy, Writing

Spend two days with the world’s best speechwriters and executive communicators, and continue to hone your skills with strategic approaches designed to energize and inspire.
In-Person


March 22 Tue.

Best Practices for Using Visual Storytelling Tactics in Your News Releases
March 22, 2016 | Course | Chicago, Ill.

Categories: Branding, Media Relations, Techniques & Tactics

Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This seminar will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets.
Photo of Malayna Evans, Ph.D.
Featured Presenter:
Malayna Evans, Ph.D.; In-Person


April 6-8 Wed.–Fri.

Presented by PRSA and Ragan Communications
April 6–8, 2016 | Conference | New York, N.Y.

Category: Media Relations

This summit will reveal, explore and explain the forces reshaping media and communications. You'll hear and see inspiring new practices guaranteed to help you take advantage of these forces. You can win the public's attention and get breakthrough results in the era of digital transformation.
In-Person


April 6-9 Wed.–Sat.

April 6–9, 2016 | Course | Richmond, Va.

Category: Accreditation Preparation & Maintenance

This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.)
Liz Smith, APR, MBA; Jason S. Kirsch, APR; Amy Beisel Hill, APR; In-Person


April 13-15 Wed.–Fri.

April 13–15, 2016 | Conference | New Orleans, La.
Public relations counselors in higher education come together at the CHE Senior Summit to learn new communications strategies to advance their college or university.
In-Person


April 14 Thu.

Writing and Speaking With Words That Resonate
April 14, 2016 | Course | San Francisco, Calif.

Categories: Crisis & Reputation, Writing

Many media interviews and spokespeople are ineffective due to one reason — their key messages fail to resonate with audiences. Come ready to write and speak as you are introduced to new methods of writing and delivering key messages.
Photo of Gerard Braud
Featured Presenter:
Gerard Braud; In-Person


April 20-21 Wed.–Thu.

Presented by PRSA and Wylie Communications
April 20–21, 2016 | Course | Atlanta, Ga.

Category: Writing

In this persuasive writing workshop, find scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


April 20-22 Wed.–Fri.

April 20–22, 2016 | Conference | Washington, D.C.
The Health Academy Conference is ideal if you work in health care or an organization allied to the field, or in a public relations agency serving health care clients. Held each spring, this annual conference provides industry perspective and communications strategies that will benefit your career. At a time of momentous change within the health care field, this conference will help you and your organization prepare for the future.
In-Person


May 1-3 Sun.–Tue.

May 1–3, 2016 | Conference | San Juan, PR
Public relations agency owners and senior counselors come together at the Counselors Academy Conference to learn new strategies for managing their operations, clients and employees.
In-Person


May 11-12 Wed.–Thu.

Presented by PRSA and Wylie Communications
May 11–12, 2016 | Course | Chicago, Ill.

Categories: Techniques & Tactics, Writing

In this writing workshop, learn how to make every piece you write easier to read and understand. You’ll walk away with secrets on reaching more readers, improving readability, selling copy to management — even help your company save time and money.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


May 11-13 Wed.–Fri.

May 11–13, 2016 | Conference | Dallas, Texas
Designed for employee communications professionals, this event focuses on the latest digital and on-site approaches to optimize approaches leveraging your most valuable resource — your team.
In-Person


May 22-25 Sun.–Wed.

Houston, We Have a Soilution
May 22–25, 2016 | Conference | Houston, Texas
Designed for travel and hospitality communicators, the Travel and Tourism Conference features essential information, to put your career and organization on the fast track for success, including nimble approaches to help make the most of your staff, budget and time.
In-Person


May 24-25 Tue.–Wed.

Critical Skills and Attributes You Need to Connect and Evolve Your Communications
May 24–25, 2016 | Conference | Chicago, Ill.

Category: Communication Strategy

The Strategic Collaboration Conference features actionable approaches to leveraging the strength of public relations, marketing, branding and advertising, while bridging internal silos to achieve more profound results.
In-Person


June 3 Fri.

Working Smarter in the Ever-Changing Communications Landscape
June 3, 2016 | Course | New York, N.Y.

Categories: Communication Strategy, Social Media

Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape.
Photo of Shonali Burke, ABC
Featured Presenter:
Shonali Burke, ABC; In-Person


June 23 Thu.

A Comprehensive, Behavioral and Measurable Strategic Planning Approach
June 23, 2016 | Course | Atlanta, Ga.

Category: Communication Strategy

Too often our strategic plans are short-changed by time, budget and know-how. This workshop will teach you how to build a comprehensive, behavioral strategic plan, plus give you an opportunity to begin to develop the framework of a strategic plan you can use.
Photo of Stacey Smith, APR, Fellow PRSA
Featured Presenter:
Stacey Smith, APR, Fellow PRSA; In-Person


June 28-29 Tue.–Wed.

Presented by PRSA and Wylie Communications
June 28–29, 2016 | Course | San Diego, Calif.

Category: Writing

In this persuasive writing workshop, find scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


July 27-28 Wed.–Thu.

Presented by PRSA and Wylie Communications
July 27–28, 2016 | Course | Portland, Ore.

Categories: Media Relations, Writing

In this PR writing workshop, discover the latest techniques to go beyond PR 101 approaches to media relations pieces that reach stakeholders directly.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Sept. 13 Tue.

Tactics for Effective News Media and Social Media Relations During a Crisis
Sept. 13, 2016 | Course | San Francisco, Calif.

Categories: Crisis & Reputation, Media Relations

When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during an issue or crisis.
Photo of Joan Gladstone, APR, Fellow PRSA
Featured Presenter:
Joan Gladstone, APR, Fellow PRSA; In-Person


Sept. 28-29 Wed.–Thu.

Presented by PRSA and Wylie Communications
Sept. 28–29, 2016 | Course | New York, N.Y.

Categories: Social Media, Writing

In this Web-writing workshop, overcome the online clutter and get the word out on the Web, in social media and via content marketing.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Oct. 23-25 Sun.–Tue.

Oct. 23–25, 2016 | Conference | Indianapolis, Ind.
In-Person


Nov. 2-3 Wed.–Thu.

Presented by PRSA and Wylie Communications
Nov. 2–3, 2016 | Course | Houston, Texas

Category: Writing

In this persuasive writing workshop, find scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person

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