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In-Person Public Relations Training

April 29-30 Wed.–Thu.

Strategies and Tactics for Effective Social Media Communications
April 29–30, 2015 | Course | Las Vegas, Nev.

Categories: Social Media, Techniques & Tactics

Bring your laptop, join us at our Las Vegas digital training facility and raise your social media management skills to the next level. Top-rated emerging technologies instructor Eric Schwartzman shares the latest tip and tricks to help you update your digital communications skills and improve your social marketing engagement rates.
Photo of Eric Schwartzman
Featured Presenter:
Eric Schwartzman; In-Person

April 30 Thu.

Running Full-Steam Ahead with the Right Resume
April 30, 2015 | Course | New York, N.Y.

Category: Techniques & Tactics

This interactive workshop will help you take your resume from good to great. You’ll also learn which resume mistakes to avoid that could immediately take you out of the running.
Sandy Charet; Richard Spector; In-Person

May 3-5 Sun.–Tue.

A View From the Cliff: Insights and Inspiration to Help Your Agency Soar
May 3–5, 2015 | Conference | Dana Point, Calif.
Public relations agency owners and senior counselors come together at the Counselors Academy Conference to learn new strategies for managing their operations, clients and employees.

May 7-8 Thu.–Fri.

How to Think and Advise Management Strategically During Tough Situations and Crises
May 7–8, 2015 | Course | Dallas, Texas

Categories: Crisis & Reputation, Executive Level

When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.
James E. Lukaszewski, ABC, APR, Fellow PRSA; In-Person

May 13-15 Wed.–Fri.

May 13–15, 2015 | Conference | Cleveland, Ohio
The Health Academy Conference is ideal if you work in health care or an organization allied to the field, or in a public relations agency serving health care clients. Held each spring, this annual conference provides industry perspective and communications strategies that will benefit your career. At a time of momentous change within the health care field, this conference will help you and your organization prepare for the future.

May 14 Thu.

Tactics for Effective News Media and Social Media Relations During a Crisis
May 14, 2015 | Course | New York, N.Y.

Categories: Crisis & Reputation, Media Relations

When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during an issue or crisis.
Joan H. Gladstone, APR, Fellow PRSA; In-Person

May 18-19 Mon.–Tue.

Empower. Engage. Achieve.
May 18–19, 2015 | Conference | Chicago, Ill.
Designed for employee communications professionals, this event focuses on the latest digital and on-site approaches to optimize approaches leveraging your most valuable resource — your team.

May 29-31 Fri.–Sun.

May 29–31, 2015 | Conference | Scottsdale, Ariz.

June 3 Wed.

How to Develop Rapport and Become a Valued Resource
June 3, 2015 | Course | New York, N.Y.

Category: Media Relations

A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.
Photo of Michael Smart
Featured Presenter:
Michael Smart; In-Person

June 4 Thu.

Winning Over Journalists and Bloggers in the New Media Landscape
June 4, 2015 | Course | New York, N.Y.

Category: Media Relations

Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Photo of Michael Smart
Featured Presenter:
Michael Smart; In-Person

June 5-6 Fri.–Sat.

June 5–6, 2015 | Leadership Rally | New York, N.Y.

June 5 Fri.

Writing for Digital Readers
June 5, 2015 | Course | New York, N.Y.

Categories: Techniques & Tactics, Writing

Whether you write email, policy statements, customer service letters, proposals or complex requests to management, you will gain the insight and techniques you need to distinguish your writing.
Photo of Ken O’Quinn
Featured Presenter:
Ken O’Quinn; In-Person

June 14-17 Sun.–Wed.

Distilling the Power of PR — Strategies, Tactics and Relationships That Are Full Proof
June 14–17, 2015 | Conference | Lexington, Ky.
Designed for travel and hospitality communicators, the Travel and Tourism Conference features essential information, to put your career and organization on the fast track for success, including nimble approaches to help make the most of your staff, budget and time.

June 18-19 Thu.–Fri.

Planning Campaigns Across Multiple Platforms to Achieve Synergy and Success
June 18–19, 2015 | Course | New York, N.Y.

Categories: Communication Strategy, Executive Level

Evolving trends in marketing, media and advertising have created a need for communication campaigns that are synchronized across multiple platforms. Learn how to create an actionable Integrated Marketing Communications (IMC) strategy and how to implement that strategy for the strongest results possible.
Photo of Bonnie Harris
Featured Presenter:
Bonnie Harris; In-Person

July 29-30 Wed.–Thu.

July 29–30, 2015 | Course | San Francisco, Calif.

Category: Writing

Bring your messages to life with advanced storytelling techniques from Ann Wylie. For this dynamic writing workshop, bring your laptop and a story to work on, then leave with a totally rewritten piece.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person

Sept. 17 Thu.

Writing and Speaking With Words That Resonate
Sept. 17, 2015 | Course | Chicago, Ill.

Categories: Crisis & Reputation, Writing

Many media interviews and spokespeople are ineffective due to one reason — their key messages fail to resonate with audiences. Come ready to write and speak as you are introduced to new methods of writing and delivering key messages.
Photo of Gerard Braud
Featured Presenter:
Gerard Braud; In-Person

Sept. 18 Fri.

Working Smarter in the Ever-Changing Communications Landscape
Sept. 18, 2015 | Course | Arlington, Va.

Categories: Communication Strategy, Social Media

Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape.
Photo of Shonali Burke, ABC
Featured Presenter:
Shonali Burke, ABC; In-Person

Sept. 25 Fri.

Best Practices for Using Visual Storytelling Tactics in Your News Releases
Sept. 25, 2015 | Course | New York, N.Y.

Categories: Branding, Media Relations, Techniques & Tactics

Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This seminar will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets.
Photo of Malayna Evans Williams, Ph.D.
Featured Presenter:
Malayna Evans Williams, Ph.D.; In-Person

Oct. 27-28 Tue.–Wed.

Oct. 27–28, 2015 | Course | Arlington, Va.

Category: Writing

The secret to reaching readers is to position your messages in your audience’s best interests. In this session, you’ll learn a four-step process for making your messaging more relevant, valuable and rewarding to your audience.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person

Nov. 6-10 Fri.–Tue.

Nov. 6–10, 2015 | Conference | Atlanta, Ga.

Nov. 8-10 Sun.–Tue.

Nov. 8–10, 2015 | Conference | Atlanta, Ga.
Designed by communicators for communicators to increase ROI, the PRSA International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event.

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