Your Public Relations and Communications Community

In-Person Public Relations Training


May 1-3 Sun.–Tue.

May 1–3, 2016 | Conference | San Juan, PR
Public relations agency owners and senior counselors come together at the Counselors Academy Conference to learn new strategies for managing their operations, clients and employees.
In-Person


May 11-12 Wed.–Thu.

Presented by PRSA and Wylie Communications
May 11–12, 2016 | Course | Chicago, Ill.

Categories: Techniques & Tactics, Writing

In this writing workshop, learn how to make every piece you write easier to read and understand. You’ll walk away with secrets on reaching more readers, improving readability, selling copy to management — even help your company save time and money.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


May 11-13 Wed.–Fri.

May 11–13, 2016 | Conference | Dallas, Texas
Designed for employee communications professionals, this event focuses on the latest digital and on-site approaches to optimize approaches leveraging your most valuable resource — your team.
In-Person


May 16-17 Mon.–Tue.

Presented by PRSA and Ragan Communications
May 16–17, 2016 | Conference | Washington, D.C.

Category: Measurement & ROI

This year’s summit will offer actionable measurement approaches and help you demonstrate to senior leadership PR’s role as a proactive business tool that achieves company goals.
In-Person


May 18 Wed.

What to Do and Say to Create a Powerful Competitive Advantage
May 18, 2016 | Course | New York, N.Y.

Categories: Communication Strategy, Crisis & Reputation

Join internationally-renowned crisis expert and professor Helio Fred Garcia, and discuss best practices in effective crisis response.
Photo of Helio Fred Garcia
Featured Presenter:
Helio Fred Garcia; Adam Tiouririne; In-Person


May 22-25 Sun.–Wed.

Houston, We Have a Solution
May 22–25, 2016 | Conference | Houston, Texas
Designed for travel and hospitality communicators, the Travel and Tourism Conference features essential information, to put your career and organization on the fast track for success, including nimble approaches to help make the most of your staff, budget and time.
In-Person


May 24-25 Tue.–Wed.

Critical Skills and Attributes You Need to Connect and Evolve Your Communications
May 24–25, 2016 | Conference | Chicago, Ill.

Category: Communication Strategy

The Strategic Collaboration Conference features actionable approaches to leveraging the strength of public relations, marketing, branding and advertising, while bridging internal silos to achieve more profound results.
In-Person


June 3 Fri.

Working Smarter in the Ever-Changing Communications Landscape
June 3, 2016 | Course | New York, N.Y.

Categories: Communication Strategy, Social Media

Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape.
Photo of Shonali Burke, ABC
Featured Presenter:
Shonali Burke, ABC; In-Person


June 7-8 Tue.–Wed.

Presented by PRSA and Ragan Communications
June 7–8, 2016 | Conference | Atlanta, Ga.

Categories: Communication Strategy, Social Media

Hosted by The Home Depot, the Content Marketing Summit will help you become better storytellers, content strategists and distributors. Powerful content breaks down the silos in IT, marketing, PR and other functions to get greater reach. Believable content builds the kind of trust that turns your stakeholders and customers into your best brand advocates.
In-Person


June 8 Wed.

Presented by PRSA and Ragan Communications
June 8, 2016 | Course | Memphis, Tenn.

Categories: Communication Strategy, Techniques & Tactics

Learn how to transform complex information and data into infographics concepts for the design team. You’ll discover the essentials of infographic strategy, narrative, data and design. You’ll come away with best practices that will earn the respect of your design team along with the elements you need to give your designer a concept for an irresistible infographic. PRSA members save $200 off the standard rate!
In-Person


June 9 Thu.

Presented by PRSA and Ragan Communications
June 9, 2016 | Course | Memphis, Tenn.

Categories: Communication Strategy, Techniques & Tactics

Hands-on exercises will teach you how to create an infographic — live! — from concept to design. You’ll also discover the best tools and software to create compelling infographics that will save you time and money, and learn tips to tell powerful stories with data so all your audiences can better understand difficult concepts. At the end of the day, you’ll leave with ways to think visually for better collaboration between the graphics and communications teams. PRSA members save $200 off the standard rate!
In-Person


June 16 Thu.

Strategic Planning to Build Brand Awareness and Advocacy
June 16, 2016 | Course | New York, N.Y.

Categories: Communication Strategy, Social Media

Learn how to strategically pull together a communication plan by integrating new types of research methods, monitoring and tracking key conversations, understanding deeper engagement through better content planning, and by benchmarking measurement across a realm of social media.
Photo of Deirdre Breakenridge
Featured Presenter:
Deirdre Breakenridge; In-Person


June 22 Wed.

Secrets of Creating, Fueling and Tapping Intense Audience Loyalty and Belonging
June 22, 2016 | Course | New York, N.Y.

Categories: Branding, Communication Strategy

Engagement is on the lips of every public relations professional, but what’s the next frontier? Creating and fueling intense loyalty and belonging among employees, influencers, media and customers. This high-energy, information-packed, and practical seminar will help attendees from organizations large and small discover, understand and capitalize on the next evolution, moving beyond today’s simple engagement approaches to gain a jump on competitors, retain and recruit talent, win applause from executives, build online social communities and drive sales.
Photo of Mike McDougall, APR, Fellow PRSA
Featured Presenter:
Mike McDougall, APR, Fellow PRSA; In-Person


June 23 Thu.

A Comprehensive, Behavioral and Measurable Strategic Planning Approach
June 23, 2016 | Course | Atlanta, Ga.

Category: Communication Strategy

Too often our strategic plans are short-changed by time, budget and know-how. This workshop will teach you how to build a comprehensive, behavioral strategic plan, plus give you an opportunity to begin to develop the framework of a strategic plan you can use.
Photo of Stacey Smith, APR, Fellow PRSA
Featured Presenter:
Stacey Smith, APR, Fellow PRSA; In-Person


June 28-29 Tue.–Wed.

Presented by PRSA and Wylie Communications
June 28–29, 2016 | Course | San Diego, Calif.

Category: Writing

In this persuasive writing workshop, find scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


July 26-27 Tue.–Wed.

Presented by PRSA and Ragan Communications
July 26–27, 2016 | Conference | Menlo Park, Calif.

Categories: Social Media, Communication Strategy

The landscape for social media and brand storytelling changes so rapidly — new apps, new memes, new technology daily — that it becomes a blur. Discover what’s coming from the very platforms that have redefined social media — and the brands that have already gotten unprecedented social media reach and astounding results.
In-Person


July 27-28 Wed.–Thu.

Presented by PRSA and Wylie Communications
July 27–28, 2016 | Course | Portland, Ore.

Categories: Media Relations, Writing

In this PR writing workshop, discover the latest techniques to go beyond PR 101 approaches to media relations pieces that reach stakeholders directly.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Aug. 26 Fri.

Presented by PRSA and Ragan Communications
Aug. 26, 2016 | Course | Chicago, Ill.

Categories: Branding, Social Media

In this workshop, Mark Ragan and Jim Ylisela will help you identify your “brand” voice and transform your organization into a media outlet. You’ll learn how to build a new editorial structure to get stories out, and use social media to boost your web traffic. PRSA members save $200 off the standard rate!
In-Person


Sept. 13 Tue.

Tactics for Effective News Media and Social Media Relations During a Crisis
Sept. 13, 2016 | Course | San Francisco, Calif.

Categories: Crisis & Reputation, Media Relations

When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during an issue or crisis.
Photo of Joan Gladstone, APR, Fellow PRSA
Featured Presenter:
Joan Gladstone, APR, Fellow PRSA; In-Person


Sept. 15-16 Thu.–Fri.

Planning Campaigns Across Multiple Platforms to Achieve Synergy and Success
Sept. 15–16, 2016 | Course | New York, N.Y.

Categories: Communication Strategy, Executive Level

Today’s communicator must be able to identify potential areas of integration, coordinate cross-channel strategies and adjust tactics frequently throughout the course of the project. In order to do this, you need a strong understanding of behavior, a mastery of integration techniques and the ability to incorporate them into your daily communications practice.
Photo of Bonnie Harris
Featured Presenter:
Bonnie Harris; In-Person


Sept. 19-20 Mon.–Tue.

Key Concepts and Techniques of Effective Public Relations
Sept. 19–20, 2016 | Course | New York, N.Y.

Category: Communication Strategy

Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
Photo of Robin Schell, APR, Fellow PRSA
Featured Presenter:
Robin Schell, APR, Fellow PRSA; In-Person


Sept. 22 Thu.

How to Develop Rapport and Become a Valued Resource
Sept. 22, 2016 | Course | New York, N.Y.

Category: Media Relations

A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.
Photo of Michael Smart
Featured Presenter:
Michael Smart; In-Person


Sept. 23 Fri.

Winning Over Journalists and Bloggers in the New Media Landscape
Sept. 23, 2016 | Course | New York, N.Y.

Category: Media Relations

Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Photo of Michael Smart
Featured Presenter:
Michael Smart; In-Person


Sept. 28-29 Wed.–Thu.

Presented by PRSA and Wylie Communications
Sept. 28–29, 2016 | Course | New York, N.Y.

Categories: Social Media, Writing

In this Web-writing workshop, overcome the online clutter and get the word out on the Web, in social media and via content marketing.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Oct. 21-25 Fri.–Tue.

Oct. 21–25, 2016 | Conference | Indianapolis, Ind.
In-Person


Oct. 23-25 Sun.–Tue.

Oct. 23–25, 2016 | Conference | Indianapolis, Ind.
In-Person


Nov. 2-3 Wed.–Thu.

Presented by PRSA and Wylie Communications
Nov. 2–3, 2016 | Course | Houston, Texas

Category: Writing

In this persuasive writing workshop, find scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Nov. 10 Thu.

Become a Trusted, Strategic Advisor
Nov. 10, 2016 | Course | New York, N.Y.

Categories: Communication Strategy, Leadership & Management

Learn how to develop behaviors and attitudes that attract management’s attention and get you invited into the decision-making process earlier. Find out about getting the boss to listen and incorporate communications advice into the planning, execution, follow-up, and evaluation of major business activities and decision-making.
James E. Lukaszewski, ABC, Fellow IABC; APR, Fellow PRSA; In-Person


Dec. 2 Fri.

Use Live Video to Build Your Brand, Connect with Audiences, and Create Visually Engaging Stories
Dec. 2, 2016 | Course | New York, N.Y.

Categories: Emerging Trends, Social Media, Techniques & Tactics

Live video has taken the social media world by storm. Whether you are a B2B or B2C brand, an agency, or a public service or nonprofit organization, live streaming/live video should become a key part of your social communications strategy. During this seminar, you will learn the latest about storytelling over live video platforms, as well as why you should embrace this new social media trend.
Photo of Cathy Hackl
Featured Presenter:
Cathy Hackl; In-Person

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