Your Public Relations and Communications Community
On-Demand Public Relations Training Webinars
Accreditation Preparation & Maintenance
The How-To of Accreditation
On-Demand Webinar
How do you start prepping? Learn what is expected, get organized, study the right materials and follow the right process — this is the best way to earn the APR credential.
Increase Your Chances of Being Advanced
On-Demand Webinar
Learn how to gain the experience you need in order to present a well-rounded body of work, as well as how to put your best foot forward and clearly communicate what you know to the Readiness Review panel.
Use Your Business Literacy to Communicate With the CEO, Improve the Outcomes of Your Strategies and Tactics, and More
On-Demand Webinar
Communication Strategy
Find Out More About Your Target Audiences
On-Demand Webinar
When carried out correctly, generational marketing can serve as a cost-effective strategic research approach to learning more about your target audiences. Learn how each group has its own nuances, personality, distinctions and personal value.
Crisis & Reputation
Community Relations That Build the Bottom Line
On-Demand Webinar
Learn proven strategies for using community relations as an effective force in your organization’s success. Target discrete sections of an increasingly diverse society.
People Are the Killer App
On-Demand Webinar
How can you turn product conversations into passionate conversations? Hear about word-of-mouth case studies, and learn how to allow your fans to share brand ownership.
Entertainment & Sports Section
An Entertainment & Sports Section Webinar
On-Demand Section Webinar
As public relations practitioners in the entertainment and sports fields are well aware, there seems to be a particular urgency associated with issues involving public figures. Join this webinar to learn what you can do to prepare for crisis... before the crisis happens.
Add Value to Your Organization During a Crisis
On-Demand Webinar
Despite advances in digital technology and social media, a successful response to a crisis depends on a solid plan built around teams, processes, audiences and messages. Learn how to provide value to your organization when it counts — in a crisis.
Leadership & Management
New Professionals Section
How to Build Lasting Success at Work
On-Demand Section Webinar
Rapidly evolving market dynamics, technological innovations and customer needs are changing job requirements at warp speed. How do you survive, let alone prosper, in such an environment? Practice “Career Fitness.”
Getting to the Table Earlier and With More Personal Power
On-Demand Webinar
Learn practices that will get you invited into the decision-making process before all the decisions have been made by the high-priced lawyers and outside consultants.
An In-Depth Look at Engaging the Largest and Fastest-Growing Pool of PR Professionals
On-Demand Webinar
This webinar will provide specific knowledge about this distinctive group that will help attendees better understand and lead them, while reducing the frustration many Gen Xers and Boomers report in attempting to do so.
How to Sustain Social Media Efforts Over the Long Term
On-Demand Webinar
Why dosome social media programs thrive when their leader leaves and others fail? Learn how to integrate social media into your organization so that if a star leaves, social media efforts can remain effective.
Measurement & ROI
Identifying the Right Metrics and How to Display Them
On-Demand Webinar
Develop your own key performance indicators (KPIs) and learn how to identify the right metrics to track over time.
Barcelona Principles Overview/Principles 1 and 7
On-Demand Webinar
Ensure that measurement is done in a manner that is methodologically sound and can live up to the greatest scrutiny from your boss, client or CFO.
Barcelona Principles 2, 3, 4 and 5
On-Demand Webinar
Understand the good, bad and ugly of each form of measurement, and how to make smart choices in creating or managing a measurement program.
Barcelona Principle 6, and the Valid Metrics Grids
On-Demand Webinar
The Barcelona Principles dismissed Advertising Value Equivalents (AVEs) as a bankrupt measurement approach; learn what replaces AVEs.
Learn How Different Elements Contribute to ROI
On-Demand Webinar
Using multiple communication approaches certainly makes customer communications more effective. However, it also makes it harder to isolate how much impact each element might have. Learn how different elements contribute to ROI.
Key Findings From USC’s Seventh Generally Accepted Practices (GAP) Study
On-Demand Webinar
The results of GAP VII will help you understand and successfully deal with the profound shifts taking place within public relations’ roles and responsibilities, as well as management’s increasing expectations.
Learn to Better Understand Your Clients and Prospects
On-Demand Webinar
Information can make every strategy and tactic more effective, and it does not have to be mysterious at all! You just have to become comfortable with how it works and what it can do for you.
Media Relations
Making It Easy for Journalists to Pick Up Your Story
On-Demand Webinar
Learn what journalists need in hand to cover your story, and in what format they want it. Optimize your digital news release for maximum Web exposure.
Learn How to Gain Attention From Journalists and Bloggers
On-Demand Webinar
Do you have a routine story to pitch? Learn eight proven approaches that will transform your routine story into one that grabs attention in the first sentence.
Social Media
Develop a Centralized Information Headquarters for Your Organization
On-Demand Webinar
Ensure that you have all of the essential elements that mainstream journalists expect. Then, integrate social media features into your online newsroom so that people can easily share your news.
Financial Communications Section
Engaging Gen Y in a Conversation About Money
On-Demand Section Webinar
Learn how a financial giant’s campaign broke through financial literacy “clutter” and reached Gen Y with bite-sized and achievable tips about money.
Build Community and Brand Awareness Through Strategic Social Communications
On-Demand Webinar
Gain an understanding of how to strategically integrate new tools with traditional methods across the realm of social media.
Entertainment & Sports Section
An Entertainment & Sports Section Webinar
On-Demand Section Webinar
As public relations practitioners in the entertainment and sports fields are well aware, there seems to be a particular urgency associated with issues involving public figures. Join this webinar to learn what you can do to prepare for crisis... before the crisis happens.
Techniques & Tactics
Develop Buzz-Building Strategies That Grow Your Brand
On-Demand Webinar
We are in an environment where brands no longer have complete control due to a fragmented and consumer-driven digital media culture. To break through and stand out, programs must be buzz-worthy.
Building a Foundation for Effective Communications
On-Demand Webinar
How can you put key messages to work? Learn a five-step system for preparing strategic messages.
Find Out How to Leverage Your Budget
On-Demand Webinar
We all have had to wear the “event planner” hat at one time or another, but too many times we are strapped for great ideas, or have a very limited budget. Examine elements critical to putting together a spectacular event on a limited budget.
