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On-Demand Public Relations Training Webinar Library

Accreditation Preparation & Maintenance

The How-To of Accreditation
On-Demand Webinar
How do you start prepping? Learn what is expected, get organized, study the right materials and follow the right process — this is the best way to earn the APR credential.
Prepare for Your +M Readiness Review
On-Demand Webinar
The Accreditation in Public Relations + Military Communication (APR+M) is an enhanced certification from the well-established Accreditation in Public Relations (APR). The APR+M signifies that an individual meets all APR qualifications, as well as possesses a rigorous knowledge surrounding military public affairs.
Essential Steps to Consider
On-Demand Webinar
Learn the steps you should consider when creating a PR plan, with a focus on pinpointing the desired behaviors of each target audience.
Photo of Robin Schell, APR, Fellow PRSA
Featured Presenter:
Learn to Analyze Scenario-Based Questions to Increase Your Examination Success
On-Demand Webinar
Has it been a while since you’ve taken a multiple-choice exam? Increase your understanding of the multiple-choice environment, and participate in demonstration exercises.
Photo of Jason S. Kirsch, APR
Featured Presenter:
Increase Your Chances of Being Advanced
On-Demand Webinar
Learn how to gain the experience you need in order to present a well-rounded body of work, as well as how to put your best foot forward and clearly communicate what you know to the Readiness Review panel.
Photo of Michael Tullier, APR
Featured Presenter:
The ROI on the APR
On-Demand Webinar
This fast-paced webinar delivers insights from successful practitioners who give concrete examples of how the APR took their career to the next level, and how it continues to deliver value.
Photo of Michele Hujber, APR
Featured Presenter:
Use Your Business Literacy to Communicate With the CEO, Improve the Outcomes of Your Strategies and Tactics, and More
On-Demand Webinar
Using SWOT in the Decision-Making Process
On-Demand Webinar
A SWOT analysis is an effective tool for identifying a company’s current Strengths, Weaknesses, Opportunities and Threats, and helps strategists understand what could lead to or prohibit the achievement of a stated objective.
RPIE Readiness for the Examination for Accreditation in Public Relations
On-Demand Webinar
The four-step public relations process — Research, Planning, Implementation and Evaluation (RPIE) — makes up the largest portion of the APR computer-based Examination for Accreditation in Public Relations. Join fellow APR candidates for an overview of RPIE, and learn how to prepare for the Examination questions related to the process.
Their Importance on the APR Examination
On-Demand Webinar
Gain insight into a variety of communications models and theories, and learn how they can help you prioritize your target markets, develop relevant messages, and establish credibility and trust.

Branding

On-Demand Webinar
Build brands with public relations insights and strategies. Create a significant brand experience that will deepen emotion and drive engagement.
Photo of Grace Leong, APR
Featured Presenter:

Communication Strategy

Obtain Maximum Rewards from Marketplace Trends
On-Demand Webinar
The increasing emphasis on targeting core audiences, identifying active influencers and establishing relevant benchmarks presents a professional challenge. Learn about tactics and the related tools that enable you to leverage your PR and communication efforts.
Featured Presenter:
Gaining and Maintaining Consent
On-Demand Webinar
Community decision-making is always values-driven Find out how to build trust and confidence with the public by addressing their concerns and core values, while avoiding fatal strategies that minimize, trivialize, ignore or belittle those values.
A Fun, Fearless Approach to Corporate Storytelling
On-Demand Webinar
Hear how you can bring consumer engagement to the forefront of digital corporate communications strategy by becoming a fun and fearless corporate storyteller, creating shared value, establishing open dialogue with consumers, and utilizing social syndication.
Featured Presenter:
Employee Communications Section
Health Academy
Get Up to Speed on the Basics
On-Demand Section Webinar
The new law requires companies to communicate health care information to employees. Are you ready?
On-Demand Webinar
Explore the fundamentals of strategic thinking, from mission, values and vision to the basic elements of strategy.
Photo of Paul Argenti
Featured Presenter:
A Multiracial Perspective on Media
On-Demand Webinar
Hear about trends in multiracial media, including tips for capturing the attention of media makers, overcoming current challenges and identifying multiracial influencers. Examine special insights and tips for devising your custom strategy of aligning this rapidly growing demographic with your brands as badges of identity.
Photo of Marcia Alesan Dawkins, Ph.D.
Featured Presenter:
Association/Nonprofit Section
Align Your Cause to Inspire Member Giving
On-Demand Section Webinar
Movement Marketing is a new marketing model that is built upon an idea that is on the rise in culture. Learn how to move from traditional marketing brainstorms and product-centric engagements to culturally-centered movements about the group.
How Brands Successfully Culture-Jack the Big Moments
On-Demand Webinar
Take advantage of national headlines with approaches to confidently loosen rigid planning processes and respond to risk-averse leadership.
Featured Presenter:
On-Demand Webinar
Develop the connection between strategy development and execution using strategic communication.
Photo of Paul Argenti
Featured Presenter:
Inspiring Your Staff and Supporters to Love Your Brand
On-Demand Webinar
“The Passion Conversation” is about how to get people to fall passionately and madly in love with your organization or cause. Learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations and ultimately impacting the financial success of a business
Photo of Geno Church
Featured Presenter:
Communicating with Key Audiences to Ensure Global Food Security
On-Demand Webinar
By 2050, the world’s population will grow from seven billion to nine billion people. DuPont saw a responsibility to act, and recognized that it could be the catalyst that brings together key audiences to create solutions for ensuring global food security.

Crisis & Reputation

Stay Compliant and Stay Out of Trouble
On-Demand Webinar
More and more organizations are tracking how their online content is used across the Web and finding infringers through media monitoring. Find out what you need to do in order to comply and still effectively do your job.
Photo of Keith M. Kupferschmid
Featured Presenter:
Health Academy
Communication Insights From Public Health Responses
On-Demand Section Webinar
Disease outbreaks and health issues have the potential to get significant news media and public attention. Hear lessons learned in preparing for and responding to crises, with an emphasis on public health examples.
Board of Ethics and Professional Standards (BEPS)
On-Demand Webinar
Understand how public relations crises can be avoided or mitigated through better ethical decision-making.
People Are the Killer App
On-Demand Webinar
Hear about word-of-mouth case studies and learn seven lessons for building and growing a world-of-mouth movement for your brand.
Photo of Geno Church
Featured Presenter:
People Are the Killer App
On-Demand Webinar
Hear about word-of-mouth case studies and learn seven lessons for building and growing a world-of-mouth movement for your brand.
Photo of Geno Church
Featured Presenter:
Moving Beyond Impressions and Tonality to Gauge Media Impacts in a Crisis
On-Demand Webinar
The call from a national reporter wrapping up a major story about your client is like a bolt of lightning on the horizon. Is this a crisis with a lasting impact, or will this blow over? Armed with consumer insights, you can better align your communications with the business and be an even more strategic partner in a crisis.
Featured Presenter:

Emerging Trends

Financial Communications Section
Global Affairs Committee
Sustainability Enters the Picture — Big Time!
On-Demand Section Webinar
Hear from a panel of experts representing the International Integrated Reporting Council (IIRC), the PRSA Global Affairs Committee and the PRSA Financial Communications Section on how integrated reporting impacts the ability of key stakeholders to project a company’s long-term prospects.

Ethics

Board of Ethics and Professional Standards (BEPS)
On-Demand Webinar
Understand how public relations crises can be avoided or mitigated through better ethical decision-making.
Board of Ethics and Professional Standards (BEPS)
Social Media Ethics
On-Demand Webinar
Join members of PRSA’s Board of Ethics and Professional Standards for an examination and discussion of some of the potentially unethical social media behaviors that have been making headlines.

Executive Level

A Path to Redemption for Public Speakers
On-Demand Webinar
Solid presentation skills can help PR pros win new business, gain approval for projects and budgets, rally teams, motivate employees and better position themselves as industry and community leaders. Gain practical techniques to overcome the deadliest of presentation sins.
Photo of Rob Biesenbach
Featured Presenter:
Rethinking the Journey to Public Relations Leadership (Part 2 of 3)
On-Demand Webinar
Hear about the unique mindsets that trusted professionals hold and how they can be the missing link in jumpstarting one’s own journey toward obtaining a leadership position.
Part 1: Improvise
On-Demand Webinar
Gain unconventional advice from Fred Cook, CEO of GolinHarris, who will share the street smarts he gained from a lifetime of uncommon experiences that include time spent as an Italian leather salesman, rock-and-roll executive, cross-country tour guide and doorman at a four-star hotel.
Photo of Fred Cook
Featured Presenter:
Part 2: Using Life Experiences to Advance Your Career
On-Demand Webinar
Continue to explore the new reality of building today’s career path with Fred Cook, CEO of GolinHarris. Get insights on turning the experiences you have both at work and in your personal life into career-building steps.
Photo of Fred Cook
Featured Presenter:
PRSA Global Affairs Committee
Successful Communication Strategies in the Land of Everything in the “Year of the Dragon”
On-Demand Section Webinar
Gain insights into how your company can benefit from a strong public relations presence in China during the “Year of the Dragon” and beyond.
On-Demand Webinar
Explore the fundamentals of strategic thinking, from mission, values and vision to the basic elements of strategy.
Photo of Paul Argenti
Featured Presenter:
Counselors Academy
15 Keys to a World Class Agency Culture
On-Demand Section Webinar
This program covers learnings from the Green Goldfish Project, a quest to find 1,001 examples of unexpected bonuses for employees and how to use them to make employees happy. Learn why the ingredients of a “Green Goldfish” create a stable environment, build high-functioning teams and empower employees to do great things.
Photo of Stan Phelps
Featured Presenter:
Develop a Framework for Delivering Recommendations
On-Demand Webinar
Executives are a tough audience and can quickly throw you or your conversation off track. Hear insights into the executive perspective, expectations in an executive conversation, development of compelling message and conversational frameworks, as well as how to avoid common mistakes.
Photo of Sally L. Williamson
Featured Presenter:
Getting to the Table Earlier and With More Personal Power
On-Demand Webinar
Learn practices that will get you invited into the decision-making process before all the decisions have been made by the high-priced lawyers and outside consultants.
Creating a Real Change Management Plan in Real Time
On-Demand Webinar
Hear about the most successful principles and practices for communicators tasked with advancing organizational change. Gain knowledge about practical models and tools for change management that you can bring home and apply to your own organization.
Using Smart Data to Communicate
On-Demand Webinar
With powerful monitoring and social media intelligence tools, pulling and analyzing large sets of data, i.e. “big data,” is seen as the future of public relations. Explore how to use big data to enhance the results of your communications programs.
Rethinking the Journey to Public Relations Leadership (Part 1 of 3)
On-Demand Webinar
Signs are everywhere that the world may be evolving more quickly than PR is able to lead — or even respond. The gap between what organizations need from PR pros and what is available is widening. Hear insights on how to reinvigorate your role, career and leadership methods in order to close the gap.
On-Demand Webinar
Develop the connection between strategy development and execution using strategic communication.
Photo of Paul Argenti
Featured Presenter:
Motivate, Inspire and Align Who You Lead
On-Demand Webinar
Gain a better grasp on how to shape strategic messages that can align with those plagued by uncertainty and learn how emotional communication and a leader’s storytelling ability may be an organization’s most powerful tool for change.
Photo of James Endicott
Featured Presenter:
Learn the Traps and How to Avoid Them
On-Demand Webinar
Learn the traps and biggest mistakes communicators make that keep advice from being sought, along with proven strategies and tools to help avoid the pitfalls. Implement tools to ensure you and your client are approaching business challenges effectively.
Photo of Kate Bushnell
Featured Presenter:
How to Win Hearts, Minds and Wallets With an Integrated Marketing Approach
On-Demand Webinar
The changing digital media landscape combined with more sophisticated consumer behaviors means brands are competing for time and attention with other companies, as well as their customers. Learn about the foundation of an integrated marketing and PR strategy.
Photo of Lee Odden
Featured Presenter:
Inspiring Your Staff and Supporters to Love Your Brand
On-Demand Webinar
“The Passion Conversation” is about how to get people to fall passionately and madly in love with your organization or cause. Learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations and ultimately impacting the financial success of a business
Photo of Geno Church
Featured Presenter:

Leadership & Management

Rethinking the Journey to Public Relations Leadership (Part 2 of 3)
On-Demand Webinar
Hear about the unique mindsets that trusted professionals hold and how they can be the missing link in jumpstarting one’s own journey toward obtaining a leadership position.
Part 1: Improvise
On-Demand Webinar
Gain unconventional advice from Fred Cook, CEO of GolinHarris, who will share the street smarts he gained from a lifetime of uncommon experiences that include time spent as an Italian leather salesman, rock-and-roll executive, cross-country tour guide and doorman at a four-star hotel.
Photo of Fred Cook
Featured Presenter:
Part 2: Using Life Experiences to Advance Your Career
On-Demand Webinar
Continue to explore the new reality of building today’s career path with Fred Cook, CEO of GolinHarris. Get insights on turning the experiences you have both at work and in your personal life into career-building steps.
Photo of Fred Cook
Featured Presenter:
New Professionals Section
How to Build Lasting Success at Work
On-Demand Section Webinar
Rapidly evolving market dynamics, technological innovations and customer needs are changing job requirements at warp speed. How do you survive, let alone prosper, in such an environment? Practice “Career Fitness.”
Photo of Peter Weddle
Featured Presenter:
PRSA Global Affairs Committee
Successful Communication Strategies in the Land of Everything in the “Year of the Dragon”
On-Demand Section Webinar
Gain insights into how your company can benefit from a strong public relations presence in China during the “Year of the Dragon” and beyond.
Counselors Academy
15 Keys to a World Class Agency Culture
On-Demand Section Webinar
This program covers learnings from the Green Goldfish Project, a quest to find 1,001 examples of unexpected bonuses for employees and how to use them to make employees happy. Learn why the ingredients of a “Green Goldfish” create a stable environment, build high-functioning teams and empower employees to do great things.
Photo of Stan Phelps
Featured Presenter:
Develop a Framework for Delivering Recommendations
On-Demand Webinar
Executives are a tough audience and can quickly throw you or your conversation off track. Hear insights into the executive perspective, expectations in an executive conversation, development of compelling message and conversational frameworks, as well as how to avoid common mistakes.
Photo of Sally L. Williamson
Featured Presenter:
Best Practices for the 24/7 PR Industry
On-Demand Webinar
We all try to have the best in both our workplace and personal lives. What’s the work-life fit reality when you work in the 24-7 public relations industry?
Getting to the Table Earlier and With More Personal Power
On-Demand Webinar
Learn practices that will get you invited into the decision-making process before all the decisions have been made by the high-priced lawyers and outside consultants.
Two Months, Three Crises
On-Demand Webinar
Hear how a community college’s team effectively managed and communicated about three major crises: a student abduction, an accreditation warning and embezzlement within a two-month time period.
Creating a Real Change Management Plan in Real Time
On-Demand Webinar
Hear about the most successful principles and practices for communicators tasked with advancing organizational change. Gain knowledge about practical models and tools for change management that you can bring home and apply to your own organization.
Rethinking the Journey to Public Relations Leadership (Part 1 of 3)
On-Demand Webinar
Signs are everywhere that the world may be evolving more quickly than PR is able to lead — or even respond. The gap between what organizations need from PR pros and what is available is widening. Hear insights on how to reinvigorate your role, career and leadership methods in order to close the gap.
Motivate, Inspire and Align Who You Lead
On-Demand Webinar
Gain a better grasp on how to shape strategic messages that can align with those plagued by uncertainty and learn how emotional communication and a leader’s storytelling ability may be an organization’s most powerful tool for change.
Photo of James Endicott
Featured Presenter:
Learn the Traps and How to Avoid Them
On-Demand Webinar
Learn the traps and biggest mistakes communicators make that keep advice from being sought, along with proven strategies and tools to help avoid the pitfalls. Implement tools to ensure you and your client are approaching business challenges effectively.
Photo of Kate Bushnell
Featured Presenter:
New Professionals Section
Seven Unspoken Rules New Pros Can Follow to Dazzle Management and Earn Respect, Raises and Promotions
On-Demand Section Webinar
Senior PR pros express concerns about junior employees that they can’t or won’t deliver directly to the employees themselves. In this webinar, you’ll hear PR executives’ most common frustrations — and how to avoid them.
Photo of Michael Smart
Featured Presenter:

Measurement & ROI

Learn Proven Techniques for Setting Objectives for Success
On-Demand Webinar
The Barcelona Principles are the first-ever PR measurement standards adopted by hundreds of associations, companies and individuals. Learn how to identify “good” and “bad” objective statements and link them with overall business goals.
Featured Presenter:
Barcelona Principles Overview/Principles 1 and 7
On-Demand Webinar
Ensure that measurement is done in a manner that is methodologically sound and can live up to the greatest scrutiny from your boss, client or CFO.
Photo of David Rockland, Ph.D.
Featured Presenter:
Barcelona Principles 2, 3, 4 and 5
On-Demand Webinar
Understand the good, bad and ugly of each form of measurement, and how to make smart choices in creating or managing a measurement program.
Photo of Don Bartholomew
Featured Presenter:
Barcelona Principle 6, and the Valid Metrics Grids
On-Demand Webinar
The Barcelona Principles dismissed Advertising Value Equivalents (AVEs) as a bankrupt measurement approach; learn what replaces AVEs.
Photo of David Rockland, Ph.D.
Featured Presenter:
Structuring Your Measurement Program to Deliver the Goods
On-Demand Webinar
Everyone wants to know the ROI of their communications programs, but you can’t find it if you don’t set up your measurement program correctly. Learn about an eight-step measurement process, from objective-setting to return.
Featured Presenter:
Angela Jeffrey, APR
Key Findings From USC’s Seventh Generally Accepted Practices (GAP) Study
On-Demand Webinar
The results of GAP VII will help you understand and successfully deal with the profound shifts taking place within public relations’ roles and responsibilities, as well as management’s increasing expectations.
How to Draw Meaningful and Actionable Insights
On-Demand Webinar
Discover proven ways to use research and social data to draw meaningful and actionable insights from this ever-growing conversation and increase your business’ digital impact.

Media Relations

A Step-By-Step Guide on How These Companies Are Doing It Right
On-Demand Webinar
This webinar will walk you through 25 online newsrooms and give a point-by-point assessment of how these companies are doing it right, providing you with a wealth of actionable advice to help in the day-to-day management of your organization’s newsroom.
Photo of Steve Momorella
Featured Presenter:
Making It Easy for Journalists to Pick Up Your Story
On-Demand Webinar
Learn what journalists need in hand to cover your story, and in what format they want it. Optimize your digital news release for maximum Web exposure.
Photo of Malayna Williams, Ph.D.
Featured Presenter:
Surround Your Clients’ Key Messaging With High-Demand Editorial Themes
On-Demand Webinar
Hear case studies that reveal how PR pros have positioned their clients’ key messaging with high-demand editorial themes to enhance their pitches and garner more organic media impressions.
Maximize Your Brand Visibility
On-Demand Webinar
Gain more than twenty social public relations secrets that can help maximize the exposure your brand receives while at the same time establishing your organization as a leader in your industry. See how brands can use visual social media to tell their story and attract media attention.
Learn How to Gain Attention From Journalists and Bloggers
On-Demand Webinar
Do you have a routine story to pitch? Learn eight proven approaches that will transform your routine story into one that grabs attention in the first sentence.
Photo of Michael Smart
Featured Presenter:

Social Media

Financial Communications Section
Engaging Gen Y in a Conversation About Money
On-Demand Section Webinar
Learn how a financial giant’s campaign broke through financial literacy “clutter” and reached Gen Y with bite-sized and achievable tips about money.
Build Community and Brand Awareness Through Strategic Social Communications
On-Demand Webinar
Gain an understanding of how to strategically integrate new tools with traditional methods across the realm of social media.
Photo of Deirdre Breakenridge
Featured Presenter:
Tips on How to Use LinkedIn to Achieve Your Career Goals
On-Demand Webinar
Hear practical advice and tips for using LinkedIn to build your online presence; cultivate win-win relationships with influencers and peers, prospective clients and potential employers; and advance your career through networking.
Featured Presenter:
Using Smart Data to Communicate
On-Demand Webinar
With powerful monitoring and social media intelligence tools, pulling and analyzing large sets of data, i.e. “big data,” is seen as the future of public relations. Explore how to use big data to enhance the results of your communications programs.
How Smart Brands Are Transforming Audience Engagement
On-Demand Webinar
Smart brands are reshaping expectations of customer engagement. Welcome to real-time PR, where thoughtful, witty and unexpected interactions between brands and their customers occur as constantly flowing and ever-changing conversations.
Photo of Mike McDougall, APR
Featured Presenter:
Board of Ethics and Professional Standards (BEPS)
Social Media Ethics
On-Demand Webinar
Join members of PRSA’s Board of Ethics and Professional Standards for an examination and discussion of some of the potentially unethical social media behaviors that have been making headlines.
Learn Techniques and Skills to Get Prepared for Your Worst Day
On-Demand Webinar
Find out how you communicate critical information before, during and after a crisis, when the media can’t reach you and you’re holding on by a thread without electricity or other modern conveniences.
Photo of Gerard Braud
Featured Presenter:
Learn How to Incorporate Measurement Principles
On-Demand Webinar
We have a plethora of measurement tools — so many that we don’t know what to do with most of them. Get an overview of some of the most effective measurement tools and learn how to incorporate measurement principles in your work.
Photo of Shonali Burke, ABC
Featured Presenter:
How to Win Hearts, Minds and Wallets With an Integrated Marketing Approach
On-Demand Webinar
The changing digital media landscape combined with more sophisticated consumer behaviors means brands are competing for time and attention with other companies, as well as their customers. Learn about the foundation of an integrated marketing and PR strategy.
Photo of Lee Odden
Featured Presenter:

Techniques & Tactics

A Path to Redemption for Public Speakers
On-Demand Webinar
Solid presentation skills can help PR pros win new business, gain approval for projects and budgets, rally teams, motivate employees and better position themselves as industry and community leaders. Gain practical techniques to overcome the deadliest of presentation sins.
Photo of Rob Biesenbach
Featured Presenter:
The PRSA Jobcenter Is Your Guide to Success
On-Demand Webinar
The PRSA Jobcenter is a one-stop resource for career information and advice. Take a tour of the PRSA Jobcenter and learn how to position yourself, present your skills and experience, communicate your strengths and distinguish yourself from other candidates.
Photo of Richard Spector
Featured Presenter:
Innovative Ideas Generate Great Results
On-Demand Webinar
Ignite your creative energy. Learn how to come up with new ideas and insights in order to move ahead and embrace creativity in order to develop unforgettable campaigns.
Featured Presenter:
Travel & Tourism Section
Creating a Sense of Place Online With Google Maps
On-Demand Section Webinar
Savvy travelers are simultaneously seeking fresh ways to discover and experience a destination's sense of place prior to departure. Join Evan Rapoport, product manager for Google Maps, as he discusses the latest advancements with Google Maps, and opportunities every public relations and marketing executive working with clients in the travel and tourism should know
Have a Conversation
On-Demand Webinar
A great talk is the most powerful way to persuade people, to excite them, to encourage them and to energize them. Find out about the strategies unlocking business success through a “talk” that resonates with the audience.
Photo of Mike Neumeier, APR
Featured Presenter:
Financial Communications Section
Using Communications to Define Financial Planning for Millenials, Boomers and Everyone In-Between
On-Demand Section Webinar
This webinar will discuss recently released research, and how the CFP Board has used a variety of communications tools — from advertising to earned media — to help change the perception of what financial planning is and what it is not.
Building a Foundation for Effective Communications
On-Demand Webinar
How can you put key messages to work? Learn a five-step system for preparing strategic messages.
Photo of Debbie Wetherhead
Featured Presenter:
Educators Academy
Add “Public Relations Professor” to Your Resume
On-Demand Section Webinar
Whether you are interested in a full- or part-time teaching position, find the practical steps to get an overview on a teaching career.
Putting the “Grand” in “Grand Opening”
On-Demand Webinar
PR pros can easily learn to create newsworthy, visually interesting events that capture reporters’ imaginations. Discover what reporters have said about the best – and worst – groundbreakings, ribbon-cuttings and grand openings they’ve had to cover.
Featured Presenter:

 


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