Your Public Relations and Communications Community
On-Demand Public Relations Training Webinars
Accreditation Preparation & Maintenance
The How-To of Accreditation
On-Demand Webinar
How do you start prepping? Learn what is expected, get organized, study the right materials and follow the right process — this is the best way to earn the APR credential.
Prepare for Your +M Readiness Review
On-Demand Webinar
The Accreditation in Public Relations + Military Communication (APR+M) is an enhanced certification from the well-established Accreditation in Public Relations (APR). The APR+M signifies that an individual meets all APR qualifications, as well as possesses a rigorous knowledge surrounding military public affairs.
Learn to Analyze Scenario-Based Questions to Increase Your Examination Success
On-Demand Webinar
Has it been a while since you’ve taken a multiple-choice exam? Increase your understanding of the multiple-choice environment, and participate in demonstration exercises.
Increase Your Chances of Being Advanced
On-Demand Webinar
Learn how to gain the experience you need in order to present a well-rounded body of work, as well as how to put your best foot forward and clearly communicate what you know to the Readiness Review panel.
Use Your Business Literacy to Communicate With the CEO, Improve the Outcomes of Your Strategies and Tactics, and More
On-Demand Webinar
RPIE Readiness for the Examination for Accreditation in Public Relations
On-Demand Webinar
The four-step public relations process — Research, Planning, Implementation and Evaluation (RPIE) — makes up the largest portion of the APR computer-based Examination for Accreditation in Public Relations. Join fellow APR candidates for an overview of RPIE, and learn how to prepare for the Examination questions related to the process.
Branding
Travel and Tourism Section
Transform Your City Into a Sports Destination
On-Demand Section Webinar
New Orleans has, in the last many years, reemerged as one of the nation’s leading destinations for major sporting events. The city’s perseverance, creativity and collaborative focus are only a few of the secrets of success that are positioning New Orleans as a leading sports destination. Learn these secrets.
On-Demand Webinar
Build brands with public relations insights and strategies. Create a significant brand experience that will deepen emotion and drive engagement.
Communication Strategy
Travel & Tourism Section
How Disney Cruise Line Made Its Dream Come True
On-Demand Section Webinar
Learn how the company’s public relations and public affairs teams engaged media, key stakeholders and internal audiences in the biggest expansion in the cruise line’s history.
Featured Presenter:
Employee Communications Section
Leveraging Employees as Social Media Brand Ambassadors
On-Demand Section Webinar
A decentralized communications model can enhance an organization’s reach and engagement with its audiences. Explore a case study that demonstrates how a global, decentralized company led an internal shift to maximize social and digital media.
On-Demand Webinar
Explore the fundamentals of strategic thinking, from mission, values and vision to the basic elements of strategy.
Association/Nonprofit Section
Strategies for Empowering Your Members
On-Demand Section Webinar
Hear strategies for empowering stakeholders to promote a common message to increase public awareness and action in measurable ways. Discover how to integrate your entire membership/supporter base into a campaign championed by one member/supporter.
Health Academy
An Overview of Guidelines and Laws for 2013
On-Demand Section Webinar
Find out what you need to know about key issues facing health care communicators in 2013 and understand the implications for the health care market and health care communications. The webinar will be open and available for you to ask questions you may have.
Featured Presenter:
Recent Study Results and Implications for Strategic Communications
On-Demand Webinar
Booz Allen Hamilton launched the National Trust and Confidence Index Study (NTCIS) to assess the key elements that shape public trust and confidence. Hear how the index can be used by government, commercial and not-for-profit organizations to baseline their current level of public trust and confidence, and what areas the NTCIS suggests need improvement.
On-Demand Webinar
Develop the connection between strategy development and execution using strategic communication.
Counselors to Higher Education Section
Explore Strategies to Boost Maximum Performance
On-Demand Section Webinar
What sets a top-level communications counselor apart from others? Learn the key components of a strategic communications plan and an easy, step-by-step guide to help you develop one for your college/university.
Crisis & Reputation
Learn to Identify Crisis-causing Risks and How Your Crisis Plan Can Pass Seven Powerful Tests
On-Demand Webinar
Learn to identify crisis-causing risks and exposures; the crisis plan components most plans miss, but must have; and how to avoid, anticipate and pre-empt the mistakes and errors that cause response failure.
Stay Compliant and Stay Out of Trouble
On-Demand Webinar
How do you comply and still effectively do your job? Learn what is considered public domain, how to attribute others’ content safely, and the ins and outs of copyright law.
PRSA’s Board of Ethics and Professional Standards (BEPS)
On-Demand Section Webinar
Understand how public relations crises can be avoided or mitigated through better ethical decision-making.
An Introduction for Learning How to Read the Signs
On-Demand Webinar
Are you paying attention to the big picture? Learn how to identify emerging trends that will affect your business.
People Are the Killer App
On-Demand Webinar
How can you turn product conversations into passionate conversations? Hear about word-of-mouth case studies, and learn how to allow your fans to share brand ownership.
Emerging Trends
The Growing Opportunities for Games and Gamification in PR
On-Demand Webinar
Understanding the principles of gaming, and the reasons people devote so much time to playing them, can open a world of possibilities beyond these most fundamental applications of game-play to communication efforts. Learn how social participation and alternate reality games can help overcome big communication dilemmas.
Leadership & Management
A New Model for Activating Corporate Character & Authentic Advocacy
On-Demand Webinar
Leading companies are building a strong corporate character that encompasses the enterprise’s unique identity, its differentiating purpose, mission and values. Learn how to develop brand and reputation in the era of globalization and social media.
New Professionals Section
How to Build Lasting Success at Work
On-Demand Section Webinar
Rapidly evolving market dynamics, technological innovations and customer needs are changing job requirements at warp speed. How do you survive, let alone prosper, in such an environment? Practice “Career Fitness.”
PRSA Global Affairs Committee
Successful Communication Strategies in the Land of Everything in the “Year of the Dragon”
On-Demand Section Webinar
Gain insights into how your company can benefit from a strong public relations presence in China during the “Year of the Dragon” and beyond.
Getting to the Table Earlier and With More Personal Power
On-Demand Webinar
Learn practices that will get you invited into the decision-making process before all the decisions have been made by the high-priced lawyers and outside consultants.
New Requirements and Competencies
On-Demand Webinar
What skills are needed to meet the requirements for integrated marketing communications in the new millennium? This session discusses the state of academic and professional education, and the skills most sought after by employers.
Measurement & ROI
Develop a Set of Metrics to Evaluate Your Staff’s Communication
On-Demand Webinar
While we often measure how well our messages reach our audiences and how well our channels are performing, a key set of metrics can evaluate how well the communication staff is using its time and money. This session will provide examples of how different communication departments have measured.
Learn Proven Techniques for Setting Objectives for Success
On-Demand Webinar
The Barcelona Principles are the first-ever PR measurement standards adopted by hundreds of associations, companies and individuals. Learn how to identify “good” and “bad” objective statements and link them with overall business goals.
Featured Presenter:
Technology Section
Discover the Link Between Data and Strategic Planning
On-Demand Section Webinar
Find out how Web analytics, properly implemented and interpreted, can provide you powerful feedback on public relations performance. Learn how to let your Web users show you how to improve your website.
Barcelona Principles Overview/Principles 1 and 7
On-Demand Webinar
Ensure that measurement is done in a manner that is methodologically sound and can live up to the greatest scrutiny from your boss, client or CFO.
Barcelona Principles 2, 3, 4 and 5
On-Demand Webinar
Understand the good, bad and ugly of each form of measurement, and how to make smart choices in creating or managing a measurement program.
Barcelona Principle 6, and the Valid Metrics Grids
On-Demand Webinar
The Barcelona Principles dismissed Advertising Value Equivalents (AVEs) as a bankrupt measurement approach; learn what replaces AVEs.
Independent Practitioners Alliance
How to Grow Your Business When YOU Are the Business
On-Demand Section Webinar
Learn simple strategies and receive tools you can use right away that will help you talk about your business in a way that gets prospects to listen, hire and refer you more often.
Key Findings From USC’s Seventh Generally Accepted Practices (GAP) Study
On-Demand Webinar
The results of GAP VII will help you understand and successfully deal with the profound shifts taking place within public relations’ roles and responsibilities, as well as management’s increasing expectations.
Make Sure Your Business Outcomes Measure Up!
On-Demand Webinar
Internal and external communication affects bottom-line issues. Learn how to calculate the return on your own communication campaigns or channels.
Media Relations
Travel & Tourism Section
How Disney Cruise Line Made Its Dream Come True
On-Demand Section Webinar
Learn how the company’s public relations and public affairs teams engaged media, key stakeholders and internal audiences in the biggest expansion in the cruise line’s history.
Featured Presenter:
Making It Easy for Journalists to Pick Up Your Story
On-Demand Webinar
Learn what journalists need in hand to cover your story, and in what format they want it. Optimize your digital news release for maximum Web exposure.
Improve Your Effectiveness as a Media Coach and Trainer
On-Demand Webinar
Learn to avoid the training pitfalls that put off executives and leaders, and how to energize and focus spokespeople. Hear about in-depth scripting and a content development process that controls interviews and audiences.
Learn How to Gain Attention From Journalists and Bloggers
On-Demand Webinar
Do you have a routine story to pitch? Learn eight proven approaches that will transform your routine story into one that grabs attention in the first sentence.
Social Media
Public Affairs & Government Section
Increase Your Reach With Your Publics
On-Demand Section Webinar
Go beyond the basics, and uncover the secrets to managing a successful social media presence and increasing your reach with the public. Learn from the tools and successful tactics used by other agencies.
Featured Presenter:
Employee Communications Section
Leveraging Employees as Social Media Brand Ambassadors
On-Demand Section Webinar
A decentralized communications model can enhance an organization’s reach and engagement with its audiences. Explore a case study that demonstrates how a global, decentralized company led an internal shift to maximize social and digital media.
Explore Social Media Training Techniques for the Entire Office
On-Demand Webinar
While social media policies are a critical component of corporate governance, like employee handbooks, most people never read them. Learn how to design and produce real-world and on-demand social media training programs that effectively accelerate and broaden digital literacy inside organizations.
Financial Communications Section
Engaging Gen Y in a Conversation About Money
On-Demand Section Webinar
Learn how a financial giant’s campaign broke through financial literacy “clutter” and reached Gen Y with bite-sized and achievable tips about money.
Build Community and Brand Awareness Through Strategic Social Communications
On-Demand Webinar
Gain an understanding of how to strategically integrate new tools with traditional methods across the realm of social media.
Pairing Social Media with Traditional Communications Techniques
On-Demand Webinar
What is the ideal mix between old and new media? Learn how top organizations are blending new with old media for more creative, exciting and results-bearing programs.
Employee Communications Section
Use Text Messaging to Engage Employees
On-Demand Section Webinar
Find out about the implementation of MGMNOW and how employee subscribers are the first to hear of events, free ticket offers and giveaways. You will learn about the components of this ongoing employee engagement program including goal setting, timing and amount of text messages sent within a time frame.
Featured Presenter:
Technology Section
Build Your Business With Pinterest, the Fast-Growing Social Media That Lets Pictures Tell Your Story
On-Demand Section Webinar
Pinterest users drive seven times as much Web traffic as Facebook users, and 70 percent of them use the tool to find inspiration on what to buy. Now is the time to turn this social network to your advantage through marketing — with meaning.
Counselors Academy
Help Humanize Your Brand
On-Demand Section Webinar
Explore how enhancements to social media platforms and the launches of new social networks have increased the importance of visual content and how this impacts a brands social marketing strategy. Hear best practices around creating visual content to increase a brand’s fan engagement.
Featured Presenter:
Corporate Communications Section
Steer Clear of Social Media Minefields
On-Demand Section Webinar
Your actions or inactions could put your company into hot water despite your best intentions. Gain awareness of some of the most common legal issues faced by companies utilizing social media, and learn to avoid a costly corporate lawsuit.
Techniques & Tactics
The PRSA Jobcenter Is Your Guide to Success
On-Demand Webinar
The PRSA Jobcenter is a one-stop resource for career information and advice. Take a tour of the PRSA Jobcenter and learn how to position yourself, present your skills and experience, communicate your strengths and distinguish yourself from other candidates.
Learn how to master these tools and watch your visibility skyrocket
On-Demand Webinar
Building a Foundation for Effective Communications
On-Demand Webinar
How can you put key messages to work? Learn a five-step system for preparing strategic messages.
Educators Academy
Add “Public Relations Professor” to Your Resume
On-Demand Section Webinar
Whether you are interested in a full- or part-time teaching position, find the practical steps to get an overview on a teaching career.
Captivate, Convince or Convert Any Business’ Audience Through Speeches
On-Demand Webinar
Whether you’re writing a CEO’s speech for an audience of thousands or giving a pep talk to your department, what you say and how you say it are critical to your success. Hear tips and secrets for crafting memorable speeches that will motivate your audience to not only remember your words, but to act on them.
Featured Presenter:
Recent Study Results and Implications for Strategic Communications
On-Demand Webinar
Booz Allen Hamilton launched the National Trust and Confidence Index Study (NTCIS) to assess the key elements that shape public trust and confidence. Hear how the index can be used by government, commercial and not-for-profit organizations to baseline their current level of public trust and confidence, and what areas the NTCIS suggests need improvement.
Best Practice Techniques for Developing and Conducting Actionable Surveys
On-Demand Webinar
Learn straightforward, practical ways to get the most out of the research you conduct, with the least amount of time and money needed to benefit from the findings. Hear how to report research findings in ways that are meaningful to management.
Health Academy
Explore New Language That Protects Your Brand
On-Demand Section Webinar
Learn about the massive restructuring that is underway, blurring the lines between companies that manage risk (insurers) and those that provide care (health systems). Recognize the growing importance of stakeholder communications, within the health care sector and between the health care sector and purchasers.
Featured Presenter:
Create an Amazing Experience for Your Customers
On-Demand Webinar
In this new age of broadcasting, your job is to give the customer such an amazing experience that they do your public relations for you.
Featured Presenter:
