Your Public Relations and Communications Community
On-Demand Public Relations Training Webinars
Accreditation Preparation & Maintenance
Use Your Business Literacy to Communicate With the CEO, Improve the Outcomes of Your Strategies and Tactics, and More
On-Demand Webinar
Crisis & Reputation
People Are the Killer App
On-Demand Webinar
How can you turn product conversations into passionate conversations? Hear about word-of-mouth case studies, and learn how to allow your fans to share brand ownership.
Add Value to Your Organization During a Crisis
On-Demand Webinar
Despite advances in digital technology and social media, a successful response to a crisis depends on a solid plan built around teams, processes, audiences and messages. Learn how to provide value to your organization when it counts — in a crisis.
Leadership & Management
An In-Depth Look at Engaging the Largest and Fastest-Growing Pool of PR Professionals
On-Demand Webinar
This webinar will provide specific knowledge about this distinctive group that will help attendees better understand and lead them, while reducing the frustration many Gen Xers and Boomers report in attempting to do so.
Measurement & ROI
Learn How Different Elements Contribute to ROI
On-Demand Webinar
Using multiple communication approaches certainly makes customer communications more effective. However, it also makes it harder to isolate how much impact each element might have. Learn how different elements contribute to ROI.
Learn to Better Understand Your Clients and Prospects
On-Demand Webinar
Information can make every strategy and tactic more effective, and it does not have to be mysterious at all! You just have to become comfortable with how it works and what it can do for you.
Media Relations
Making It Easy for Journalists to Pick Up Your Story
On-Demand Webinar
Learn what journalists need in hand to cover your story, and in what format they want it. Optimize your digital news release for maximum Web exposure.
Social Media
Develop a Centralized Information Headquarters for Your Organization
On-Demand Webinar
Ensure that you have all of the essential elements that mainstream journalists expect. Then, integrate social media features into your online newsroom so that people can easily share your news.
Build Community and Brand Awareness Through Strategic Social Communications
On-Demand Webinar
Gain an understanding of how to strategically integrate new tools with traditional methods across the realm of social media.
Techniques & Tactics
Develop Buzz-Building Strategies That Grow Your Brand
On-Demand Webinar
We are in an environment where brands no longer have complete control due to a fragmented and consumer-driven digital media culture. To break through and stand out, programs must be buzz-worthy.
Building a Foundation for Effective Communications
On-Demand Webinar
How can you put key messages to work? Learn a five-step system for preparing strategic messages.
Find Out How to Leverage Your Budget
On-Demand Webinar
We all have had to wear the “event planner” hat at one time or another, but too many times we are strapped for great ideas, or have a very limited budget. Examine elements critical to putting together a spectacular event on a limited budget.
