Online Public Relations Training

How do you start prepping? Learn what is expected, get organized, study the right materials and follow the right process — this is the best way to earn the APR credential.

The Accreditation in Public Relations + Military Communication (APR+M) is an enhanced certification from the well-established Accreditation in Public Relations (APR). The APR+M signifies that an individual meets all APR qualifications, as well as possesses a rigorous knowledge surrounding military public affairs.

Internal and external communication affects bottom-line issues. Learn how to calculate the return on your own communication campaigns or channels.

Develop the connection between strategy development and execution using strategic communication.

How can you turn product conversations into passionate conversations? Hear about word-of-mouth case studies, and learn how to allow your fans to share brand ownership.

Learn proven strategies for using community relations as an effective force in your organization’s success. Target discrete sections of an increasingly diverse society.

Are you paying attention to the big picture? Learn how to identify emerging trends that will affect your business.

Learn to identify crisis-causing risks and exposures; the crisis plan components most plans miss, but must have; and how to avoid, anticipate and pre-empt the mistakes and errors that cause response failure.

Why dosome social media programs thrive when their leader leaves and others fail? Learn how to integrate social media into your organization so that if a star leaves, social media efforts can remain effective.

Using multiple communication approaches certainly makes customer communications more effective. However, it also makes it harder to isolate how much impact each element might have. Learn how different elements contribute to ROI.

Develop your own key performance indicators (KPIs) and learn how to identify the right metrics to track over time.

Understand the good, bad and ugly of each form of measurement, and how to make smart choices in creating or managing a measurement program.

Learn what journalists need in hand to cover your story, and in what format they want it. Optimize your digital news release for maximum Web exposure.

Want to get the word out more effectively? Find out how to optimize your releases for search engines and human readers.

Gain an understanding of how to strategically integrate new tools with traditional methods across the realm of social media.

As public relations practitioners in the entertainment and sports fields are well aware, there seems to be a particular urgency associated with issues involving public figures. Join this webinar to learn what you can do to prepare for crisis... before the crisis happens.

How can you make your blog posts more personable? Discover how to make your blog postings, tweets and other status updates more relevant, valuable and interesting to your readers.

What is the ideal mix between old and new media? Learn how top organizations are blending new with old media for more creative, exciting and results-bearing programs.

We all have had to wear the “event planner” hat at one time or another, but too many times we are strapped for great ideas, or have a very limited budget. Examine elements critical to putting together a spectacular event on a limited budget.

How do you make your copy easier to read? Gain nine tools for measuring, managing and reporting reading ease, and three bonus tips for boosting readability.

Want to get the word out more effectively? Find out how to optimize your releases for search engines and human readers.

How can you put key messages to work? Learn a five-step system for preparing strategic messages.

How can you make your blog posts more personable? Discover how to make your blog postings, tweets and other status updates more relevant, valuable and interesting to your readers.