Deirdre Breakenridge

Deirdre Breakenridge is chief executive officer at Pure Performance Communications. A veteran in public relations and marketing, Breakenridge has counseled senior-level executives at companies including the Academy of Nutrition and Dietetics, Empire Today, Hershey’s, JVC, Kraft and the World Bank. Breakenridge is the author of five Financial Times books. Her most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” was published in May 2012 and is available in print and all digital formats. Her other books include, “Putting the Public Back in Public Relations,”  “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.”

Follow @dbreakenridge

Events

• Developing and Maintaining a Social Media Policy
  A Best Practices Approach
• How to Create a Social Media Plan
  Build Community and Brand Awareness Through Strategic Social Communications
• Social Media and PR
  Shift From a Tactical to a Strategic Approach
• Universal PR Professional of Tomorrow
  New Requirements and Competencies