Pete Codella, APR, CEO, Codella Marketing, created the NewsCactus online newsroom software and co-hosts the Online PR Podcast. He writes for PR Daily, and is co-author of “Integrated Marketing in the Digital World.” He has developed and taught public relations and social media courses for the University of Nevada, Las Vegas, the University of California, Irvine and the University of Utah. He is a sought-after consultant and presenter on all things related to social media and public relations, and has served as president of local chapters of PRSA, IABC and the Social Media Club. Codella holds a Bachelor of Arts from Brigham Young University, and is a member of the University of Utah Executive MBA Class of 2013. He blogs at www.PeteCodella.com, and can be found on Twitter @codella.