Richard Laermer

Richard Laermer, an often-quoted expert in marketing and media, is CEO of world-renowned RLM PR, a 20-year-old independent communications firm that rose to prominence as the first to bring then unheard-of dot-coms to the covers of magazines all over the world. RLM was online when online wasn’t cool, and then when it was. More recently, RLM has become the go-to consultant for doses of social media reality.

Laermer co-hosted TLC’s “Taking Care of Business,” and is a popular speaker who has keynoted across the United States and in numerous countries. He is known as a “media guy” who comprehends the changing scope of influence. His outlandish — though logical — speeches about trends, media and marketing have wowed audiences, as he is asked to host seminars, and keynote corporate and civil organizations, marketing groups, public relations and sales forces, and genial gatherings. He instructs those who market how to change their ways with techniques that are not tried or true — and are ultimately effective. Laermer is author of the best-selling books, “2011: Trendspotting for the Next Decade,”and “Punk Marketing.”

As a public relations pro, Laermer is well-known as author of perennial handbook, Full Frontal PR, and 2002’s “TrendSpotting,” as well as four other titles, including the “Native’s Guide to New York”series from WW Norton. He is a featured writer on The Huffington Post (huffingtonpost.com/richard-laermer), and his BadPitchBlog (http://BadPitchPR.com), co-managed with Kevin Dugan, received PRSA’s Bronze Anvil Award of Commendation for Best Blog.

Follow @laermer

Events

• How To Be the Best Trend Spotter
  An Introduction for Learning How to Read the Signs