Geno Church

Geno Church, Brains on Fire’s word-of-mouth inspiration officer, is responsible for developing word-ofmouth, buzz, viral and evangelism strategies for the agency’s clients. In his 14+ years with Brains On Fire, Geno has helped build word-of-mouth into the identities of brands including Fiskars Brands, the American Booksellers Association, Rawlings Sporting Goods, and Rage Against the Haze (South Carolina’s youth-led antitobacco movement). Geno has been recognized as a thought leader in both the identity and word-of-mouth realms, and has received awards from numerous organizations, including the 2008 Effie awards and the 2006 Word of Mouth Marketing Association WOMMIE Awards.

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Events

• How to Grow Word-of-Mouth Movements
  People Are the Killer App