Ken DeSieghardt is CEO and partner of Patron Insight, Inc. His company’s research skills have helped for-profit and not-for-profit clients make better marketing decisions, and have helped school districts and municipalities across Kansas, Missouri, Iowa and Arkansas secure voter approval on more than $2 billion in new revenue over the last 10 years alone. Also, the firm serves as an “on call” provider of research services to advertising and communications agencies across the Midwest.