Don Bartholomew is senior vice president of Digital and Social Media Research at Ketchum. He is a member of the Measurement Commission of the Institute for Public Relations, and has counseled and completed research and measurement projects for numerous companies, including BMW, Gatorade, Abbott, Dell, Remy Martin, Merck, Johnson & Johnson, Banana Boat, Forest Labs, Bayer, Eli Lilly, Medtronic, WTA, ATP, SEMATECH, Pioneer and RadioShack.
Bartholomew is a frequent speaker on public relations, social media measurement and return on investment (ROI). He is a former adjunct professor at the University of North Texas, where he taught mass communications research. He holds a B.S. in Industrial Engineering & Operations Research from Syracuse University, and an MBA from the University of Dallas.