Barbara Burfeind, APR+M, chief, Visual Information (VI) Plans & Integration, Defense Visual Information Directorate, handles policy and management of all Department of Defense imagery assets. She has coordinated proponency visits with more than six Combatant Commands, gathering feedback used to shape VI policy and operations for the future. She has drafted a Joint VI Concept of Operations (CONOPS), providing an overview of the Joint VI Enterprise, which includes VI planning and case studies.
With more than 25 years’ experience as a public affairs and communications professional, she previously was a senior adviser for the deputy assistant secretary of defense for joint communication, working on strategic communication education initiatives, information sharing and collaborating with the interagency and combatant commands on public affairs and strategic issues, and providing input and feedback on strategic communication policy and doctrine.
Burfeind earned her APR certification in 2000, and the +M certification in August 2010 as a member of the APR+M Advisory Council, overseeing the Accreditation process for U.S. military communicators. She was the 2011 APR+M Council chair, and was previously the 2009 Chapter president and Accreditation committee chair for the PRSA National Capital Chapter.