Katerina Tsetsura, Ph.D., is an associate professor of strategic communication/public relations in the Gaylord College of Journalism and Mass Communication at the University of Oklahoma. Tsetsura has published more than 40 articles and chapters in peer-reviewed journals, internationally recognized books and research annuals, and presented numerous conference papers. In the past, she has worked in journalism, public relations and advertising in Russia and the United States. She continues to provide strategic counseling to agencies, companies and organizations around the world in the areas of strategic planning and issue monitoring. She is a chair of the PRSA Global Affairs Committee, and is a member of editorial boards of several leading journals in the field, including Communication Theory and PR Journal.