Tina McCorkindale (Ph.D., University of Miami, 2006) is an assistant professor of public relations at Appalachian State University. She serves as the chair for the Public Relations Society of America (PRSA) Educators Academy, co-chair of PRSA’s National Research Committee, a board member for the International Public Relations Research Conference, and an associate editor for the Social Science of Social Media Research Center. Her research broadly focuses on social media with specializations in authenticity, transparency, and reputation.