Ashley Walters, APR, is director of Powerhouse Factories’ Word-Of-Mouth Marketing team. She has led social media, experiential and influencer marketing campaigns for clients like Chiquita, Febreze, Rust-Oleum and Shaw Floors, and earned accolades from AdAgefor “Top Marketing Campaign of the Year” and “Best New Product Launch of the Year,” as well as dozens of industry awards from PRSA, PR Weekand WOMMA. She also was the social media correspondent at the 2010 and 2011 PRSA International Conferences.