Gerard Braud, chief executive officer and president of Braud Communications and veteran storm chaser, shares the secrets you need to know to communicate effectively in every type of situation, whether you have electricity or not. Earlier this year, Braud was left in the dark when Hurricane Isaac hit New Orleans. With no electricity and 7 feet of water in his yard, he broadcast live reports to The Weather Channel and CNN for a week, keeping the world and his community informed about the crisis. His secret? The latest technology, great social media skills, and tried and true crisis communication skills.
Since 1994, he has shared his passion for effective communications with organizations on five continents, providing his unique approach to media training and his custom system for writing a complete crisis communications plan in just two days. He also spent 15 years as an award-winning frontline journalist, with reports seen around the world on NBC, CBS, CNN, The Weather Channel and the BBC.