Sam Sims, APR, is director of public relations and marketing at US Fleet Tracking. His lengthy career in public relations and marketing has been honed through architectural, engineering, energy, medical, science, technology, and arts industries where he has realized successes in communication planning, development, media relations and crisis situations. Currently the 2012 chair for PRSA’s Southwest District, he also sits on the executive committee of the PRSA Technology Section. A past president of the Oklahoma City Chapter of PRSA, Sam continues his local leadership capacity by serving as the website chair, which he’s held since 2000.