Marisa Vallbona, APR, Fellow PRSA, is president of CIM Incorporated, a public relations firm with more than two decades of expertise working with 90 companies from 20 different industries. A seasoned strategist with an eye for her clients’ bottom line, Vallbona has worked with top businesses, health care providers, retailers, individuals, major brands and authors on strategic communications, community relations, new product launches, special events, radio promotions and business strategy. She currently serves on the PRSA Board of Directors, and is a member of the Board of Directors for the San Diego Ad Club.