Pauline Draper-Watts

Pauline Draper-Watts is executive vice president of StrategyOne’s US Communications and Measurement Analytics group. Her expertise extends into examining the contribution of social media, publicity and PR to the overall health of a brand, linking media analysis to other research and integrating it with additional metrics. Pauline is past Chair for the IPR’s Commission on Public Relations Measurement & Evaluation which exists to develop and promote standards and methods for public relations research, measurement and analytics that contribute to ethical, strategic and effective public relations. In this role she worked with AMEC, the Global Alliance, the International Communications Consultancy Organization (ICCO) and the PRSA to craft the “Barcelona Declaration of Measurement Principles.”

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Events

• Barcelona Principle #1: Set Measurable Goals
  Learn Proven Techniques for Setting Objectives for Success