Jennifer MacLean, director, strategic development, Vitrue, spent nearly 10 years in brand management developing products and marketing programs for iconic American brands; Hanes, V8, Timex, and Purina. Currently, Jennifer is a strategic development director at Vitrue, the global leader and innovator of social enterprise software. Her focus is providing thought leadership and guidance for brands as they build their social foundation and ongoing strategic support to help them fully achieve their social goals and objectives.