Shankman also is vice president and small business evangelist. He’s worked with businesses small and large, including American Express, Sprint, Walt Disney World, Harrah’s Hotels and more, helping with smart marketing, public relations, advertising, customer service and social media. He has authored two books: “Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them” and “Customer Service: New Rules for a Social Media World.”
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