Gilbreath is the author of “The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning” (McGraw-Hill, 2009). He joined Pingage after serving as chief strategy officer of Possible Worldwide, the leading global digital agency of WPP. He started his career at Procter & Gamble, where he was named a Top 50 marketer by Advertising Age. He received his MBA in marketing from the NYU/Stern School of Business, and his B.A. in economics from Duke University.