Darlene Morikawa, director of public relations/communications, Hawaii Visitors & Convention Bureau (HVCB), is responsible for supervising promotional and public relations activities across North America. This includes annual strategic planning with the execution of leisure travel initiatives, and Meetings, Conventions, and Incentives (MCI) programs that stimulate travel to the Hawaiian Islands. Representing one of the leading tropical travel destinations in the world, the team’s ongoing objectives are to identify opportunities to reach the Hawaii target traveler to promote the Hawaiian Islands across the ever-evolving media landscape, with a keen focus on delivery metrics. Under Morikawa’s guidance, HVCB’s PR program has been successful in integrating its brand messaging into television programming on national and cable television. She is an active member of the Society of American Travel Writers (SATW), and is currently a board member of the Public Relations Society of America (PRSA) Hawaii Chapter.