Lisa Gerber is founder/president of Big Leap Creative, which she launched in 2004 after leaving her ski resort marketing job. As communications quickly migrated to digital, Gerber expanded her business and clientele internationally, thanks to speaking, blogging and networking (both on and offline). She and her virtual team guide brands to be better at communication so they get discovered by the right people at the right time, and convert them into brand loyalists. Gerber, a member of the Executive Committee of the PRSA Counselors Academy, speaks nationally on storytelling and digital analytics and blogs at www.bigleapcreative.com/blog.
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