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Sam Ford

Photo of Sam Ford Sam Ford is director of audience engagement with Peppercomm, an affiliate with both MIT Comparative Media Studies/Writing and Western Kentucky University’s Popular Culture Studies Program, and co-author of the 2013 book, “Spreadable Media: Creating Value and Meaning in a Networked Culture.” Over the past two years, he has written for Harvard Business Review, Advertising Age, Fast Company, PR News, The Public Relations Strategist, The Council of PR Firms, and a range of other publications, and has spoken at conferences like South by Southwest, Social Media Week NYC, and the Word of Mouth Marketing Association Summit.

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