Digital Impact Keynotes

Free Webstreaming of the Digital Impact Keynote Addresses

We live in a constantly evolving digital age. Are you maximizing your online presence? The PRSA 2010 Digital Impact Conference focuses on the online intersection of tools and conversations — the place you need to be to successfully reach your audiences and ensure your future. 

Tune in to watch key digital influencers address critical topics.*
Jeremiah Owyang (previously recorded on Thursday, May 6, 9–10 a.m. EDT)
Jennifer Preston (previously recorded on Friday, May 7, 8:30–9:30 a.m. EDT)
*These archived keynote presentations will be available through May 25

Thursday, May 6, 9–10 a.m. EDT
How All Things Digital Fit Together
Reduce the Barriers to Connecting

Don’t approach social media as an experiment. Instead, realize that customers are part of every touch point and integrate these human technologies into the very thread of your company and strategy. In this session, you will learn how your customers, partners, employees and prospects are using social technologies; how to adapt emerging trends to respond to this change; and how to integrate social communicating into your organization.
Jeremiah Owyang, partner, Altimeter Group, specializes in Web strategy, interactive marketing and social technologies. He interacts with more than 50,000 Twitter followers. More than 120,000 people have visited “Web Strategy,” his blog covering how corporations use Web technologies to connect with their customers. Follow Jeremiah his blog, Web Strategies, on Twitter @jowyang and connect on LinkedIn!

Thursday, May 6, 1–2 pm EDT
How to Communicate Like Google
Beta Test, Then Refine Your Communications Tools

Google has a strong innovation culture of “launching and iterating” — that is, making products and features available for public use, and refining them over time. Google’s public relations team uses the same approach of Beta testing, then polishing, communication tools. In this session, you’ll learn how to apply Google’s launch-and-iterate approach to your own communications with tools that are publicly available.
Gabriel Stricker, director, Global Communications & Public Affairs, Google, Inc, heads Search communications — addressing everything from Web search to Google Earth. His bestselling book on guerrilla marketing, “Mao In the Boardroom,” is being translated for release in South Korea.



 
Friday, May 7, 8:30–9:30 a.m.
Bringing Social Media Into the New York Times
How to Engage a Larger Share of Your Audience Through Social Media Tools

Jennifer Preston and colleagues from the marketing and corporate communications departments share lessons learned from their collaborative efforts to expand the use of social media and develop best practices at The New York Times. What is the most effective way to use social media from a marketing, corporate communications and editorial perspective? Find out how The Times works with editors, reporters, bloggers and others to use social tools to find sources, track trends, and break news as well as to gather it.
Jennifer Preston has been in the news business for 25 years, serving as reporter, editor and circulation marketing manager. Today, the first social media editor for The New York Times works to expand the use of social media to improve The Times’ journalism and deliver it to readers. Follow Jennifer Preston on Twitter @NYT_JenPreston and connect on LinkedIn.

View Events Calendar for additional learning opportunies.