Free Public Relations Webinars

PRSA offers free access to featured webinars, available both live and via playback for one year.  Register for our free programs below. 

PRSA gratefully acknowledges the support of Thomson Reuters in providing us with their webcast technology.

Thomson Reuters is the world’s leading source of intelligent information and workflow solutions for businesses and professionals. Rely on our webcasting services to effectively communicate your company’s most important messages. Not only will you reach a global audience and increase engagement, you'll be able to measure your success and demonstrate the savings. From live event webcasting and production services to on-demand video services, we have the solution to fit your needs. And the experienced service teams to support you at every stage of the communications process.

To learn more visit Thomson Reuters online at www.thomsonreuters.com/corpcomm.  For information call (617) 856.4030 or e-mail corpcomm@thomson.com.

Featured Free Webinars:

Accelerate Your Career in Public Relations: Steps You Can Take Now to Prepare for Your Future
Moderator: Jenny Schade, president, JRS Consulting
Instructors: Mike McDougall, APR, director, Corporate Communications, Bausch & Lomb and Lorraine Thelian, APR, senior partner, Ketchum’s North America
Tuesday, April 13, 3–4 p.m. EDT
Playback will be available from April 14, 2010–April 9, 2011

Getting to Great Leadership and Influence: How to Fast Track Your Leadership Impact
Instructor: David Grossman, ABC, APR, Fellow PRSA, president, The Grossman Group
Wednesday, February 10, 3–4 p.m. EST
Playback will be available from February 10, 2010–August 5, 2010

Finding the Perfect Social Media and Communication Blend: How to Break Down Walls and Strike a Balance Between All of Your Online Lives
Instructors: Heidi Sullivan, vice president, Research, Cision and Jay Krall, global product, manager, Cision
Tuesday, January 19, 3–4 p.m. EST
Playback will be available from January 19, 2010–January 14, 2011
Click here to access playback of "Finding the Perfect Social Media and Communication Blend"

The Role of the New Professional: How Generation Y and Seasoned Pros Can Navigate the Social Media Highway Together
Moderator: Jake Day, director of marketing and communications, First Baptist Church of Dallas
Panelists: Rick Clancy, former senior vice president, corporate communications, Sony Electronics; Lauren A. Fernandez, account executive, public relations, Moroch; Ellen LaNicca, executive vice president, consumer practice, CRT/tanaka; Kasey Skala, owner, Interactive Revolution.
Tuesday, November 24, 3–4 p.m. EST
Playback will be available from November 25, 2009–November 20, 2010
Click here to access playback of "The Role of the New Professional"

How to Use Twitter in Your Professional Communications (and Personal Branding) Plan: Learn How Social Media Meshes the Personal and the Professional
Instructors: Johna Burke, vice president, BurrellesLuce (Twitter: @gojohnab)
Gail Nelson, senior vice president, marketing, BurrellesLuce (Twitter: @gail_nelson)
Valerie Simon, senior vice president, sales, BurrellesLuce (Twitter: @ValerieSimon)
Tuesday, October 6, 3–4 p.m. EDT
Playback will be available from October 7, 2009–October 2, 2010
Click here to access playback of " How to Use Twitter in Your Professional Communications (and Personal Branding) Plan"

Digital Marketing: The Shift of Advertising and the Creative Renaissance — Leverage Digital Trends to Reach Your Audiences
Instructor: Rebecca Lieb, vice president, Econsultancy
Tuesday, September 29, 3–4 p.m. EDT
Playback will be available from September 29, 2009–September 24, 2010
Click here to access playback of "Digital Marketing: The Shift of Advertising and the Creative Renaissance"

Does Traditional Media Still Matter?: Define the Role Traditional Media Plays in Ylour Communication Plan
Intstructors: Donald Wright, Ph.D., APR, Fellow PRSA, public relations scholar and Annie Jennings, CEO, Annie Jennings PR
Playback will be available from August 13, 2009–August 8, 2010
Click here to access playback of "Does Traditional Media Still Matter?"

How to Rebuild Your Brand and Regain Trust in a Recovering Economy: Learn How Perceptions and Behaviors Have Changed in the Downturned Economy
Instructors: Andy Bateman, chief executive officer, Interbrand, and Carola Jain, senior director, Strategy/Head of Global  Financial Services, Interbrand
Playback will be available August 5, 2009–July 31, 2010
Click here to access playback of "How to Rebuild Your Brand and Regain Trust in a Recovering Economy"

Top 10 Search Engine Optimization Tactics for Public Relations Pros: Help Google Find Your Releases
Instructor: Lee Odden, cheif executive officer, TopRank Online Marketing
Playback will be available from July 29, 2009–July 24, 2010
Click here to access playback of "Top 10 Search Engine Optimization Tactics for Public Relations Pros"

Using Social Media for Disaster Response: Engage Your Publics Through YouTube, Twitter, Faceook, Flickr, and Google Maps
Instructors: John Shea, public information officer, External Affairs, FEMA and Michael Dumlao, senior consultant, Booz Allen Hamilton
Playback will be available from June 17, 2009–June 11, 2010
Click here to access playback of "Using Social Media for Disaster Response""

Proving and Improving PR’s Value and ROI: Why So Many People Get It Wrong and How You Can Get It Right
Instructor: Mark Weiner, CEO, PRIME Research in North America
Tuesday, May 5, 3–4 p.m. EDT
Playback will be available from May 5, 2009–May 3, 2010
Click here to access playback of "Proving and Improving PR’s Value and ROI"

How Smart Measurement Can Help You Survive the Media Revolution: Learn to Demonstrate Your Effectiveness 
Instructor: Johna Burke, vice president, BurrellesLuce
Playback available from Tuesday, March 10, 2009–Monday, March 8, 2010
Click here to access playback of "How Smart Measurement Can Help You Survive the Media Revolution"

Choosing the Right Agency for Your Public Relations Needs: Build a Mutually Beneficial Client/Agency Relationship
Instructor: Tom Gable, APR, Fellow PRSA, chief executive officer, Gable PR
Playback available from Thursday, February 12, 2009–Wednesday, February 10, 2010
Click here to access playback of "How Smart Measurement Can Help You Survive the Media Revolution"

Don't Be Faceless: Learn 7 Essential Social Media Techniques for PR Success
Instructor: Rohit Bhargava, award-winning author, blogger, founding member and SVP of Ogilvy PR’s 360 Digital Influence, is author of the best-selling new marketing book, “Personality Not Included”
Playback available from Wednesday, January 15, 2009– Wednesday, January 13, 2010
Click here to access playback of "Don't Be Faceless"

View Events Calendar for additional learning opportunies.