PRSA offers free access to featured webinars, available both live and via playback for one year.  Register for our free programs below. 

PRSA gratefully acknowledges the support of Thomson Reuters in providing us with their webcast technology.

Thomson Reuters is the world’s leading source of intelligent information for businesses and professionals, with operations in 100 countries. The Corporate Services business of Thomson Reuters provides more than 6,000 companies—including 90% of the Fortune 500—with solutions that increase the efficiency and effectiveness of business decision-making. Corporate customers include Investor Relations, Corporate Communications, Public Relations, Business Intelligence, Finance and Treasury professionals.

To learn more visit Thomson Reuters online at www.thomsonreuters.com/prservices.  For information call (617) 856.4030 or e-mail corporateservices@thomsonreuters.com.

Featured Free Webinars:

The ROI of Creativity: Unlocking Great Ideas in the Workplace
Instructors: Ellen LaNicca Albanese, executive vice president, consumer practice director, CRT/tanaka; Patrice Tanaka is co-chair, chief creative officer and whatcanbe ambassador, CRT/tanaka; and, Brian Ellis, executive vice president, whatcanbe director, CRT/tanaka
Tuesday, October 26, 3–4 p.m. EST
Playback will be available October 27, 2010–october 23, 2010

What It Takes to Change Government: How Successful Leaders Use Key Managerial Methods to Achieve Mission Goals in Government
Instructor: Dave Mader, senior vice president, Booz Allen Hamilton
Tuesday, August 17, 3–4 p.m. EST
Playback will be available August 18, 2010–August 13, 2011

 Follow. Share. Post.:
Develop a Social Media News Strategy for Your Company Instructor: Steve Momorella, partner and co-founder, TEKgroup International
Thursday, July 22, 3–4 p.m. EST
Playback will be available July 23–July 18, 2011 

Web 2.0 and the Disclosure Process: Increase Control of Your Message While Simplifying Access
Instructors: Greg Radner, global head, Public Relations Services, and Kristine Eissing, vice president, Investor Relations Communication Services, Thomson Reuters
Tuesday, June 22, 2010, 3–4 p.m. EST
Playback will be available Wednesday, June 23–June 18, 2011

Reputation-building: Integrity, Transparency and Engagement Through CSR
Instructor: Frank Mantero, director, Corporate Citizenship Programs, GE Corporation
Thursday, May 6, 2010, 3–4 p.m. EST 
Playback will be available from May 6–May 2011


Accelerate Your Career in Public Relations: Steps You Can Take Now to Prepare for Your Future
Moderator: Jenny Schade, president, JRS Consulting
Instructors: Mike McDougall, APR, director, Corporate Communications, Bausch & Lomb and Lorraine Thelian, APR, senior partner, Ketchum’s North America
Tuesday, April 13, 3–4 p.m. EDT
Playback will be available from April 14, 2010–April 9, 2011

The Rules of Engagement: Increase Visibility and Searchability to Strengthen Your Brand 
Instructors: Michael Pranikoff, director, Emerging Media, PR Newswire and Michael Dumlao, senior consultant, Booz Allen Hamilton
Tuesday, March 30, 3–4 p.m. EDT
Playback will be available from March 31, 2010–July 25, 2010

Getting to Great Leadership and Influence: How to Fast Track Your Leadership Impact
Instructor: David Grossman, ABC, APR, Fellow PRSA, president, The Grossman Group
Wednesday, February 10, 3–4 p.m. EST
Playback will be available from February 10, 2010–August 5, 2010
Click here to access the playback od "Getting to Great Leadershi and Influence"

Finding the Perfect Social Media and Communication Blend: How to Break Down Walls and Strike a Balance Between All of Your Online Lives
Instructors: Heidi Sullivan, vice president, Research, Cision and Jay Krall, global product, manager, Cision
Tuesday, January 19, 3–4 p.m. EST
Playback will be available from January 19, 2010–January 14, 2011
Click here to access playback of "Finding the Perfect Social Media and Communication Blend"

The Role of the New Professional: How Generation Y and Seasoned Pros Can Navigate the Social Media Highway Together
Moderator: Jake Day, director of marketing and communications, First Baptist Church of Dallas
Panelists: Rick Clancy, former senior vice president, corporate communications, Sony Electronics; Lauren A. Fernandez, account executive, public relations, Moroch; Ellen LaNicca, executive vice president, consumer practice, CRT/tanaka; Kasey Skala, owner, Interactive Revolution.
Tuesday, November 24, 3–4 p.m. EST
Playback will be available from November 25, 2009–November 20, 2010
Click here to access playback of "The Role of the New Professional"

How to Use Twitter in Your Professional Communications (and Personal Branding) Plan: Learn How Social Media Meshes the Personal and the Professional
Instructors: Johna Burke, vice president, BurrellesLuce (Twitter: @gojohnab)
Gail Nelson, senior vice president, marketing, BurrellesLuce (Twitter: @gail_nelson)
Valerie Simon, senior vice president, sales, BurrellesLuce (Twitter: @ValerieSimon)
Tuesday, October 6, 3–4 p.m. EDT
Playback will be available from October 7, 2009–October 2, 2010
Click here to access playback of " How to Use Twitter in Your Professional Communications (and Personal Branding) Plan"

Digital Marketing: The Shift of Advertising and the Creative Renaissance — Leverage Digital Trends to Reach Your Audiences
Instructor: Rebecca Lieb, vice president, Econsultancy
Tuesday, September 29, 3–4 p.m. EDT
Playback will be available from September 29, 2009–September 24, 2010
Click here to access playback of "Digital Marketing: The Shift of Advertising and the Creative Renaissance"

Does Traditional Media Still Matter?: Define the Role Traditional Media Plays in Ylour Communication Plan
Intstructors: Donald Wright, Ph.D., APR, Fellow PRSA, public relations scholar and Annie Jennings, CEO, Annie Jennings PR
Playback will be available from August 13, 2009–August 8, 2010
Click here to access playback of "Does Traditional Media Still Matter?"

How to Rebuild Your Brand and Regain Trust in a Recovering Economy: Learn How Perceptions and Behaviors Have Changed in the Downturned Economy
Instructors: Andy Bateman, chief executive officer, Interbrand, and Carola Jain, senior director, Strategy/Head of Global  Financial Services, Interbrand
Playback will be available August 5, 2009–July 31, 2010
Click here to access playback of "How to Rebuild Your Brand and Regain Trust in a Recovering Economy"

Top 10 Search Engine Optimization Tactics for Public Relations Pros: Help Google Find Your Releases
Instructor: Lee Odden, cheif executive officer, TopRank Online Marketing
Playback will be available from July 29, 2009–July 24, 2010
Click here to access playback of "Top 10 Search Engine Optimization Tactics for Public Relations Pros"
 

View Events Calendar for additional learning opportunies.