FREE WEBINAR

PRSA Free Webinar Sponsored by Cision.

How to Break Down Walls and Strike a Balance Between All of Your Online Lives

Finding the Perfect Social Media and Communication Blend
FREE Webinar
Playback available January 19, 2010–January 14, 2011

You’re connected on LinkedIn, have built a community around your blog and tweet from your iPhone. Still, it can be difficult to strike a balance between your personal and professional involvement with social media; your traditional media relations and social networking; and your actions as a public relations pro, marketer and customer service rep when engaging online. In this advanced webinar, Heidi Sullivan and Jay Krall will show you how to harmonize your personal and professional lives online; how different types of social media are looking more and more alike; the best practices for sharing content; how public relations, marketing and customer service can operate symbiotically on the social Web; and how to identify future trends.

You will learn:

• Ways to engage in social media by integrating public relations, marketing and customer service. 
• How to create a corporate social media policy and motivate your social media representatives.
• Best practices for balancing your professional and personal lives online.
• Tips for identifying online influencers and media outlets. 
• How to measure your results

INSTRUCTORS

Heidi Sullivan, vice president, Media Research, North America, Cision oversees all research of print, Internet and broadcast media. Heidi was formerly an editorial manager for a firm that produced regional business magazines, an account executive at a public relations agency and an editor and media researcher for a major newswire service.

Jay Krall, global product, manager, Cision, is responsible for the development and maintenance of the online media segment of Cision’s media database. He coordinated the creation of a new Internet media research team for Cision, and has been instrumental in the organization’s social media efforts. Jay previously worked in the financial services industry and was a newspaper reporter.

This program is sponsored by


PRSA thanks this month’s webinar sponsor, Thomson Reuters, for providing the webcast technology for this webinar.

Thomson Reuters is the world’s leading source of intelligent information for businesses and professionals, with operations in 100 countries. The Corporate Services business of Thomson Reuters provides more than 6,000 companies—including 90% of the Fortune 500—with solutions that increase the efficiency and effectiveness of business decision-making. Corporate customers include Investor Relations, Corporate Communications, Public Relations, Business Intelligence, Finance and Treasury professionals.

Visit Thomson Reuters online at:
www.thomsonreuters.com/prservices
Phone: 617.856.4030
corporateservices@thomsonreuters.com

LIVE EVENT

Playback available January 19, 2010–January 14, 2011
PRSA Member FREE/Nonmember FREE
APR Accreditation Maintenance Credits Approved: 1.0

HOW YOU CAN JOIN THE WEBINAR
Webcast URL: Register for "Breaking Down Walls" today!
For registration details, visit http://www-waa-akam.thomson-webcast.net/us/dispatching/?event_id=f1c1b20e97064110475d70da495fb4cf&portal_id=5daadadd94fda46ee4e2ebbad45c3386

Read Jay's blog posts on our Professional Development blog, comPRehension!

- "Measuring Social News Filtering’s Effect on Your Digital Presence"
- "Bloom’s Taxonomy and the Power of Pull"
- "Wave Radar: Is That Blog Post About Your Company’s New Product Causing a Big Splash or a Tiny Ripple?"


System Requirements
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendees

Important reminder about pop-up blocker
The use of popup blocking software may impair your ability to view Thomson Webcasts. If you are having trouble viewing Thomson Webcasts and are unable to disable pop-ups, please contact your Network Operations or IT group for assistance. We look forward to your participation!

Event Archive
An archive of this event will be available at midnight on January 19, 2010–January 14, 2011 at 11:59pm EST.

You may access the archive via the registration link above ( http://www-waa-akam.thomson-webcast.net/us/dispatching/?event_id=f1c1b20e97064110475d70da495fb4cf&portal_id=5daadadd94fda46ee4e2ebbad45c3386)

View Events Calendar for additional learning opportunies.