Fulfilling a Critical Need: MBA Programs and Strategic Communications
Through its support of MBA/Business School education in reputation management, the Public Relations Society of America (PRSA) has partnered with five pilot universities to introduce an MBA-level course in strategic communications. The course will ground students in reputation management fundamentals and covers such areas as corporate communications (internal and external), integrated marketing communications, investor relations, corporate social responsibility (CSR), government relations and crisis communications.
Learn more about this program, including how your college or university can participate:
Upcoming Events
- 4/8 4th Annual PR and Media Relations Best Practices Summit
- 4/9 World Class Communication: How Great CEOs Win With Key Audiences
- 4/16 Friendraising: Quantifying the Value of Relationships
- 4/17 PRSA Counselors to Higher Education 2013 Senior Summit: Strategic Leadership in a Time of Disruption: Helping Your Team and Your Institution Gain Relevance
Webinars Now Included With PRSA Membership!
PRSA membership is more valuable than ever before. Broaden your skill set with access to more than 50 free live and on-demand webinars that are planned for 2013 when you join now.