About the Program

The MBA-level Strategic Communications course is designed to give future business leaders the reputation management skills they need to manage modern-day corporate challenges and crises. Top business schools are partnering with PRSA to offer this modifiable turn-key program that was developed in tandem with five pilot schools.

To best meet the needs of your MBA program, the course incorporates flexible full-semester, “mini-mester” and seminar formats, and covers such areas as corporate communications (internal and external), integrated marketing communications, investor relations, corporate social responsibility (CSR), government relations and crisis communications.

Please visit “Getting Started” for more information about how to get your program involved.

Partners

PRSA launched the program with five business schools who are offering the strategic communications course during the current academic year:

• Tuck School of Business at Dartmouth College
• Robert H. Smith School of Business at University of Maryland
• Kellogg School of Management at Northwestern University
• School of Business and Engineering at Quinnipiac University
• College of Business Administration at University of Texas at El Paso

Modifiable Syllabus

Working in tandem with the pilot schools, PRSA has introduced a flexible syllabus that offers the reputation management course in three formats: full semester, “mini-mester” and seminar. Below are links to proposed cases for in-class sessions.

Educational Tools

To assist educators in introducing an MBA-level strategic communications course at their institutions, additional educational tools are provided below:

• Survey Results
• Infographic
• Press Release
• Video