The MBA-level Strategic Communications course is designed to give future business leaders the reputation management preparation they need to manage modern-day corporate challenges and crises. Top business schools are partnering with PRSA to offer this modifiable turn-key program that was developed in tandem with five pilot schools and now includes a total of 14 schools.
To best meet the needs of your MBA program, the course incorporates flexible full-semester, “mini-mester” and seminar formats, and covers such areas as corporate communications (internal and external), integrated marketing communications, investor relations, corporate social responsibility (CSR), government relations and crisis communications.
Please visit “Getting Started” for more information about how to get your program or alma mater involved.
PRSA launched the program with five business schools that offered the strategic communications course in 2012–2013:
Five additional schools launched the program in 2013–2014:
Four additional schools have launched the program thus far in 2014–2015:
Working in tandem with the pilot schools, PRSA has introduced a flexible syllabus that offers the reputation management course in three formats: full semester, “mini-mester” and seminar. Below are links to proposed cases for in-class sessions.
To assist educators in introducing the MBA-level strategic communications course at their institutions, additional resources are provided below:
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