The MBA-level Strategic Communications course is designed to give future business leaders the reputation management preparation they need to manage modern-day corporate challenges and crises. Top business schools are partnering with PRSA to offer this modifiable turn-key program that was developed in tandem with five pilot schools.
To best meet the needs of your MBA program, the course incorporates flexible full-semester, “mini-mester” and seminar formats, and covers such areas as corporate communications (internal and external), integrated marketing communications, investor relations, corporate social responsibility (CSR), government relations and crisis communications.
Please visit “Getting Started” for more information about how to get your program or alma mater involved.
PRSA launched the program with five business schools that offered the strategic communications course in 2012-2013:
Three additional schools are launching the course in the coming year, and others are now preparing to join these leading institutions:
Working in tandem with the pilot schools, PRSA has introduced a flexible syllabus that offers the reputation management course in three formats: full semester, “mini-mester” and seminar. Below are links to proposed cases for in-class sessions.
To assist educators in introducing the MBA-level strategic communications course at their institutions, additional resources are provided below:
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