The MBA-level Strategic Communications course is designed to give future business leaders the reputation management skills they need to manage modern-day corporate challenges and crises. Top business schools are partnering with PRSA to offer this modifiable turn-key program that was developed in tandem with five pilot schools.
To best meet the needs of your MBA program, the course incorporates flexible full-semester, “mini-mester” and seminar formats, and covers such areas as corporate communications (internal and external), integrated marketing communications, investor relations, corporate social responsibility (CSR), government relations and crisis communications.
Please visit “Getting Started” for more information about how to get your program involved.
PRSA launched the program with five business schools who are offering the strategic communications course during the current academic year:
Working in tandem with the pilot schools, PRSA has introduced a flexible syllabus that offers the reputation management course in three formats: full semester, “mini-mester” and seminar. Below are links to proposed cases for in-class sessions.
To assist educators in introducing an MBA-level strategic communications course at their institutions, additional educational tools are provided below:
PRSA membership is more valuable than ever before. Broaden your skill set with access to more than 50 free live and on-demand webinars that are planned for 2013 when you join now.