New Media PR Boot Camp

Key concepts and techniques of effective public relations

On-Site Seminar

Are you ready to get up-to-speed on blogging, podcasting, RSS, YouTube, MySpace and other social media platforms? Get a comprehensive overview of new media through easy-to-follow, step-by-step instructions.   Start at square one and get everything you need to deploy social media initiatives that deliver measurable results.  PRSA is offering this seminar in a Wi-Fi environment which enables you to bring your own Wi-Fi enabled laptop for seminar exercises and online applications.  PRSA will not be providing laptops, so please be sure to bring your own.  Create your own new media initiative based on a given client scenario.

The seminar will cover:

• When to blog, comment or listen.
• The benefits of RSS, blogging and podcasting.
• How to build a business case for new media initiatives.
• How to integrate new media into conventional PR campaigns.
• The basics of search engine optimization (SEO).
• Podcast development, production and distribution.
• Video on demand,Webcasts and vidcasts.
• Social bookmarking and networking.
• Second Life, a 3-D online digital world.

Instructor

Eric Schwartzman, founder and chairman of online PR services provider iPressroom, managing director of Los Angeles PR firm Schwartzman & Associates and executive producer of the PRSA award-winning PR Podcast “On the Record…Online,” has nearly 20 years of experience as a marketer and a public relations practitioner and specializes in helping clients integrate all aspects of Web-based communications into mainstream PR, corporate communications and marketing campaigns.

Two-Day Seminar
Thursday, September 18, 2008 & Friday, September 19, 2008
9 a.m. - 4 p.m. (both days)

Member $849 / Non-Member $949

Materials and lunch provided

APR Accreditation Maintenance Credits Approved: 4.0

Participants earn 4.0 APR Accreditation Maintenance Credits for a teleseminar. For more information on APR Accreditation Maintenance Credits, visit http://www.prsa.org/Learning/Accreditation.

CANCELLATION POLICY
Cancellations must be submitted in writing and mailed to PRSA Registration, 411 Lafayette Street, Suite 201, New York, NY 10003, or faxed to 212-460-5460. Cancellations received seven to 14 days before the seminar are subject to a $100 cancellation charge; there are no refunds or credits for those received less than seven days before the seminar date. If you cannot attend, you may have someone attend in your place — please notify the Professional Development Division at pd@prsa.org

GROUP DISCOUNT
A discount is available to organizations registering three or more people for the same seminar. Contact the Professional Development Division at pd@prsa.org for more information.