Date: Wednesday, May 7, 2008
Time: 3 p.m. Eastern
2 p.m. Central
1 p.m. Mountain
12 p.m. Pacific
Duration: 60 minutes
Executive Bloggers: The latest tool for communicating with employees
What every communicator needs to know to start an executive blog.
Teleseminar
So your CEO comes to you and says he wants to start blogging to employees, what do you do? In this engaging discussion filled with real-world examples, CEO blogging expert Debbie Weil will walk you through how to set expectations with your executive, how to get started, how to measure success and what mistakes to avoid with real-world examples from Hewlett-Packard, Intel and others.
- Set the appropriate expectations with executives on their involvement in creating/maintaining an executive blog
- How to ensure and measure success when launching an executive blog
- Identify which topics and timing are suitable for an internal blog (and which are not)
Instructor
Debbie Weil is a corporate and CEO blogging consultant and author of "The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right." She also writes BlogWriteForCEOs.com, a Technorati Top 15,000 blog considered one of the most influential about business blogging.
Play-Back Registration
PRSA is adding the teleseminar Play-Back feature. You will be able to register in advance for a PRSA teleseminar and access it at your convenience starting at midnight the day of the live teleseminar for up to two weeks following the live teleseminar. Your registration confirmation, sent via e-mail, includes one-time access to the Play-Back teleseminar and handouts.
The Play-Back for this event starts at midnight May 7, 2008 and runs through May 21, 2008. Please note: access information for the live event is different from access information to the Play-Back. Your registration confirmation will state that the access information is for the Play-Back only. There are no registration refunds available for the Play-Back registration once you've received your confirmation.
HOW YOU CAN JOIN THE CALL: Only one registration per site is required. Registration deadline for the live teleseminar is 24 hours prior to the call. Your registration for either the live teleseminar or Play-Back entitles you to one telephone connection. Invite as many people as you wish to listen to the teleseminar or Play-Back on your speakerphone. You must register and receive a confirmation in order to join the call. Please be advised: The registrant only will receive an e-mail confirmation that gives instructions for joining the call. If you do not receive your confirmation within 5 days, please call 800-350-0111. Register online or fax your completed form to 212-460-5460, or mail to PRSA Registration, 411 Lafayette Street, Suite 201, New York, NY 10003. Cancellations must be in writing and sent by mail or fax, postmarked/fax-dated no later than seven days prior to the teleseminar. Cancellations received prior to one week before the teleseminar are subject to a $10 cancellation fee; there are no refunds or credits for cancellations received less than seven days before the teleseminar date.
Wednesday, May 7, 2008
3 p.m.
-
4 p.m.
Member $150 / Non-Member $250
Employee Communications Section Member $85
Play-Back Registration Available
Sponsored by the Employee Communications Section