How to Write a Social Media Release

Write Releases that Get Posted on Portals, Help Google Find Your Site, Reach Readers Online and More

On-Demand

These days, releases can do more than just get your story reported in news outlets. Online releases can get posted on news portals and other Web sites; be seen directly by customers, clients and other stakeholders; and even boost your search engine rankings. Ann Wylie demonstrates how to write a release that takes advantage of online distribution to accomplish all of your public relations and communications goals. 
 
You'll learn:

• Why jargon, buzzwords and other “gobbledygook” hurts communication worse online than in print.
• How to write better headlines, decks and leads for your online release.
• How long your online release should be
• How to craft links that help Google find your Web site and that work for most news portals.
• Where to add links, and what to link to, to make the most of your SEO opportunities.
• How to optimize your releases for search engines as well as for readers.
  

Instructor

Ann Wylie, president, Wylie Communications, Inc., works with communicators who want to reach more readers and with organizations that want to get the word out. Ann travels from Hollywood to Helsinki, helping communicators at such organizations as NASA, AT&T and H&R Block reach more readers. In addition to writing and editing, Ann helps organizations launch or revitalize their Web sites and publications, and helps communicators polish their skills and find new inspiration for their work.

Read Ann's blog articles on our Professional Develoment blog, comPRehension:

- "Writing Online Releases: Five Tips to Help Google Find Your Web Site"
- "Make Your Copy More Creative "
- "Headline How-To’s: Three Tips for Propelling Readers Into Your Release"

Play-Back Registration Available.

Pre-recorded on:
Thursday, September 10, 2009
3 p.m. - 4 p.m.

Member $150 / Non-Member $250

APR Accreditation Maintenance Credits Approved: 1.0

Participants earn 1.0 APR Accreditation Maintenance Credits for a teleseminar. For more information on APR Accreditation Maintenance Credits, visit http://www.prsa.org/Learning/Accreditation.

HOW YOU CAN ACCESS THE ON-DEMAND PLAYBACK
Only one registration per site is required. The Play-Back for this event starts at midnight September 10, 2009 and runs through January 6, 2010. Your registration entitles you to one telephone connection. Invite as many people as you wish to listen on your speakerphone. Your purchase confirmation, sent via e-mail, includes one-time access to the Play-Back teleseminar and handouts.

Your confirmation will state that the access information is for the Play-Back only. There are no registration refunds available for the Play-Back registration once you've received your confirmation. Please be advised: The registrant only will receive an e-mail confirmation that gives instructions for joining the call. If you do not receive your confirmation within 5 days, please call 800-350-0111.