New Media PR Boot Camp

Learn Social Media Strategies for Effective Public Relations

On-Site Seminar

Are you ready to get up-to-speed on blogging, podcasting, RSS, YouTube, MySpace and other social media? Get a comprehensive overview of new media through easy-to-follow, step-by-step instructions. Start at square one and get everything you need to deploy social media initiatives that deliver measurable results. PRSA is offering this seminar in a Wi-Fi environment, which enables you to bring your own laptop for seminar exercises and online applications. PRSA will not be providing laptops, so please be sure to bring your own. Create your own new media initiative based on a given client scenario.

You will learn:

• When to blog, comment or listen.
• The benefits of RSS, blogging and podcasting.
• How to build a business case for new media initiatives.
• How to integrate new media into conventional public relations campaigns.
• The basics of search engine optimization (SEO).
• Podcast development, production and distribution.
• About video-on-demand, webcasts and vidcasts.
• About social bookmarking and networking.
• About Second Life, a 3-D online digital world.

Instructor

Public relations executive and new media pioneer Eric Schwartzman is founder and chairman of iPressroom, managing director of Schwartzman & Associates, and executive producer of the award-winning PR podcast “On the Record…Online.” He has nearly 20 years of experience as a marketer and a public relations practitioner, specializing in helping clients integrate all aspects of Web-based communications into mainstream public relations, corporate communications and marketing campaigns.

Read Eric's blog posts on our Professional Development blog, comPRehension!

"PD-Driven Online Communications, Before It's Too Late"
"Study Suggests Corporate Podcasting a Growth Opportunity for Communicators"

Attendees are requested to bring a laptop with wireless internet access capability.  They must be proficient at logging onto the internet via Wi-Fi, and must be comfortable pointing, clicking, dragging and dropping in a Windows environment.  This is a PC-based course.  Numerous participants have successfully completed the workshop on a Macintosh computer, but all demonstrations are conducted on a Microsoft Windows XP. Vista users should also be prepared to make any necessary adjustments.
 
Participants should have administrative privileges to download and install third-party software on the hard drive of their computers.  Specific applications vary but they may be open source, Java or Adobe-based.  It is impossible for participants to effectively monitor, participate and engage constituents online if they are not at liberty to access and utilize the same, popular social media applications used to drive the digital dialogue. 
 
Participants will also need the ability to access the Internet in the absence of their own secure proxy server, should have Microsoft Internet Explorer 7 or higher, Firefox 3 or higher, Flash Player 9 or higher and a secondary Google Gmail account that can be used to sign up for web-based services and which will not interfere with their productivity if excessive unsolicited email accumulates at that address.

Two-Day Seminar
Thursday, March 26, 2009 & Friday, March 27, 2009
9 a.m. - 5 p.m. ET (Thursday)
9:00 a.m. - 4:00 p.m. 4:00 p.m. ET (Friday)
New York, NY

PRSA Professional Development Center
33 Maiden Lane, 11th Floor
New York, NY 10038
(212) 460-1400

Member $899 / Non-Member $999

APR Accreditation Maintenance Credits Approved: 4.0

Participants earn 1.0 APR Accreditation Maintenance Credits for a teleseminar. For more information on APR Accreditation Maintenance Credits, visit http://www.prsa.org/Learning/Accreditation.

BOOK DELTA ... EASY AS 1-2…you choose
Delta Air Lines is offering 5-10% discounts off eligible published fares to PRSA on-site events. Choose the options below for your booking method....
Book Online (no service fee)
NOTE: You must click on the link above for the discount. If you go directly to the public delta.com Web site you *will not* be eligible for a discount.
Book by Phone
Call Delta’s Association Desk between 9 a.m. - 5:30 p.m. EST (Mon. - Fri.) at (800) 455-2720. Use reference Number DP34.
*Note: Booking fee applies when you book by phone.

CANCELLATION POLICY
Cancellations must be submitted in writing and mailed to PRSA Registration, 411 Lafayette Street, Suite 201, New York, NY 10003, or faxed to 212-460-5460. Cancellations received seven to 14 days before the seminar are subject to a $100 cancellation charge; there are no refunds or credits for those received less than seven days before the seminar date. If you cannot attend, you may have someone attend in your place — please notify the Professional Development Division at pd@prsa.org.

GROUP DISCOUNT
A discount is available to organizations registering three or more people for the same seminar. Contact the Professional Development Division at mailto:pd@prsa.org for more information.