Pitching Secrets of the Pros

Tips and Tactics for Doubling Your Press Coverage

On-Site Seminar

Looking for a boost in your media coverage? Examine dozens of tried-and-true public relations and communications techniques for pitching the media that will help gain increased coverage and increased confidence in your pitch ability. Margo Mateas will show you methods that have been statistically proven to secure substantial national, regional and local coverage.

You will learn how to:

• Develop a strong story angle.
• Prepare a 10-second pitch.
• Gain increased coverage and increased confidence in your
  pitching ability.
• Secure additional news and feature coverage

Instructor

Margo Mateas, the “Media Relations Maven,” is president of the Public Relations Training Company, the nation’s premier media relations training firm. She is a former journalist and a 20-year public relations veteran who has helped practitioners secure print and television coverage in The Wall Street Journal, Fortune and Forbes, and on “The Oprah Winfrey Show,” CNN and MSNBC.

One-Day Seminar
Friday, March 12, 2010
9 a.m. - 4 p.m. PT
San Francisco, CA

Executive Conference Center
2nd Level
San Francisco Marriott
55 Fourth Street, 3rd Floor
San Francisco, CA 94103
(415) 442-6770

Member $545 / Non-Member $645

Materials and lunch provided

APR Accreditation Maintenance Credits Approved: 2.0

Participants earn 2.0 APR Accreditation Maintenance Credits for a teleseminar. For more information on APR Accreditation Maintenance Credits, visit http://www.prsa.org/Learning/Accreditation.

CANCELLATION POLICY
Seminar cancellations must be submitted in writing and mailed to PRSA Registration, 411 Lafayette Street, Suite 201, New York, NY 10003, or faxed to 212-460-5460. Cancellations received 14 days before the seminar are subject to a $150 cancellation charge; there are no refunds or credits for those received less than 14 days before the seminar date. If you cannot attend, you may have someone attend in your place; please notify the Professional Development Division at pd@prsa.org.

GROUP DISCOUNT
A discount is available to organizations registering three or more people for the same seminar. Contact the Professional Development Division at mailto:pd@prsa.org for more information.