Social Media and New Media PR Boot Camp

Key Concepts and Techniques of Effective Online Communications

On-Site Seminar

Stay competitive! Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through easy-to-follow, step-by-step exercises using new media tools and services, and strategic knowledge on how to apply social media to your organization’s communications. Start at square one and get everything you need to develop and deploy new media and social media initiatives that deliver measurable results.

Join Eric Schwartzman and learn how to set up a new media-monitoring dashboard, launch your own blog, set up and integrate a Flickr account, embed YouTube video clips and install third-party widgets. Get practical knowledge on how to best use these tools for your public relations and communications campaigns.

This seminar is offered in a Wi-Fi environment. Attendees must bring their own laptop computers and follow along through a series of exercises using popular online social media tools and services.

You will learn:

• When to blog, comment or listen.
• How to use Twitter to track news and build communities.
• The business case for RSS, blogging and podcasting.
• How to integrate new media into conventional public relations campaigns.
• The basics of search engine optimization (SEO).
• Podcast development, production and distribution.
• About video-on-demand and webcasts.
• About social bookmarking and networking.

Instructor

New media consultant Eric Schwartzman has taught his “New Media PR Boot Camp” to thousands of public relations, corporate communications and marketing professionals. He produces the monthly “Meet the Media” teleseminar series for the Public Relations Society of America, hosts the award-winning public relations podcast, “On the Record… Online,“ and has advised on new media strategy for Johnson & Johnson, City National Bank, Toyota, UCLA, AARP and others. 

Read Eric's blog posts on our Professional Development blog, comPRehension!

"PD-Driven Online Communications, Before It's Too Late"
"Study Suggests Corporate Podcasting a Growth Opportunity for Communicators"

*Note: Discount code does not apply for any PRSA Boot Camps.

This program is sponsored by

Marketwire is a full service partner to public relations professionals seeking premiere news distribution, media management, multimedia and monitoring solutions, and offers innovative products and services that help communication professionals maximize their effectiveness while ensuring accuracy and best practices.

Two-Day Seminar
Thursday, December 3, 2009 & Friday, December 4, 2009
9 a.m. - 5 p.m. ET (Thursday)
9:00 a.m. - 4:00 p.m. 4:00 p.m. ET (Friday)
New York, NY

PRSA Professional Development Center
33 Maiden Lane, 11th Floor
New York, NY 10038
(212) 460-1400

Member $899 / Non-Member $999

APR Accreditation Maintenance Credits Approved: 4.0

Participants earn 4.0 APR Accreditation Maintenance Credits for a teleseminar. For more information on APR Accreditation Maintenance Credits, visit http://www.prsa.org/Learning/Accreditation.

CANCELLATION POLICY
Cancellations must be submitted in writing and mailed to PRSA Registration, 411 Lafayette Street, Suite 201, New York, NY 10003, or faxed to 212-460-5460. Cancellations received seven to 14 days before the seminar are subject to a $100 cancellation charge; there are no refunds or credits for those received less than seven days before the seminar date. If you cannot attend, you may have someone attend in your place — please notify the Professional Development Division at pd@prsa.org.

GROUP DISCOUNT
A discount is available to organizations registering three or more people for the same seminar. Contact the Professional Development Division at mailto:pd@prsa.org for more information.