Social Media and New Media PR Boot Camp

Learn Social Media Strategies for Effective Public Relations

On-Site Seminar

Stay competitive! Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through easy-to-follow, step-by-step exercises using new media tools and services, and strategic knowledge of how to apply social media to your organization’s communications. Start at square one and get everything you need to develop and deploy new media and social media initiatives that deliver measurable results.

Join Eric Schwartzman and learn how to set up a new-media-monitoring dashboard, launch your own blog, set up and integrate a Flickr account, embed YouTube video clips and install third-party widgets. Get practical knowledge on how to best use these tools for your public relations and communications campaigns.

You will learn:

• When to blog, comment or listen.
• The business case for RSS, blogging and podcasting.
• How to integrate new media into conventional public relations campaigns.
• The basics of search engine optimization (SEO).
• Podcast development, production and distribution.
• About video-on-demand and webcasts.
• About social bookmarking and networking.
• How to use Twitter to track news and build communities.

This seminar is offered in a Wi-Fi environment. Attendees bring their own laptop computers and follow along through a series of exercises using popular online social media tools and services.

Instructor

New media consultant Eric Schwartzman has taught his “New Media PR Boot Camp” to thousands of public relations, corporate communications and marketing professionals. He hosts the award-winning public relations podcast, “On the Record…Online,” has advised on new media strategy for Johnson & Johnson, City National Bank, Toyota, UCLA, AARP and others.

Read Eric's blog posts on our Professional Development blog, comPRehension!

"PD-Driven Online Communications, Before It's Too Late"
"Study Suggests Corporate Podcasting a Growth Opportunity for Communicators"

Two-Day Seminar
Thursday, February 25, 2010 & Friday, February 26, 2010
9 a.m. - 5 p.m. PT (Thursday)
9:00 a.m. - 4:00 p.m. 4:00 p.m. PT (Friday)
San Francisco, CA

MicroTek- San Francisco
333 Bush St
Suite 1200
San Francisco, CA
(415) 546-3811

Member $899 / Non-Member $999

APR Accreditation Maintenance Credits Approved: 4.0

Participants earn 4.0 APR Accreditation Maintenance Credits for a teleseminar. For more information on APR Accreditation Maintenance Credits, visit http://www.prsa.org/Learning/Accreditation.

CANCELLATION POLICY
Seminar cancellations must be submitted in writing and mailed to PRSA Registration, 411 Lafayette Street, Suite 201, New York, NY 10003, or faxed to 212-460-5460. Cancellations received 14 days before the seminar are subject to a $150 cancellation charge; there are no refunds or credits for those received less than 14 days before the seminar date. If you cannot attend, you may have someone attend in your place; please notify the Professional Development Division at pd@prsa.org.

GROUP DISCOUNT
A discount is available to organizations registering three or more people for the same seminar. Contact the Professional Development Division at mailto:pd@prsa.org for more information.