Writing for Social Media

How to Write Blog Postings, Tweets and Other Status Updates

On-Demand

More and more companies, communicators and CEOs are using Twitter and other social media to reach customers, clients and colleagues; research markets and trends; and sell their products, services and ideas.But social media is more like a cocktail party than a press release. Write status updates that sound like they were produced by a corporation — or even a public relations pro — and you’ll soon find yourself socializing with the chips, not attracting new friends and
followers.

In this session, you’ll learn how to make your blog postings, tweets and other status updates more relevant, valuable and interesting to your readers.

You’ll learn how to:

• Use the 70-20-10 rule for engaging your followers, plus other tips for making sure your status updates are welcome guests, not intrusive pests.
• Pass the “who cares?” test and four other techniques for becoming a resource, not a bore, on social media.
• Get retweeted. Five steps for expanding your influence and reach on Twitter.
• Tweet like the FBI. Write dramatic, compelling status updates that draw followers and get clicks.
• Make your posts personable. There’s a reason they
  call it “social” media.
• Tweak your tweets. Get your message across in 140 characters or less. Plus, learn how to make 140 characters go further — and when you must come in under the character limit.

Instructor

Ann Wylie, president, Wylie Communications, Inc., works with communicators who want to reach more readers, and with organizations that want to get the word out. She travels from Hollywood to Helsinki, helping communicators at such organizations as NASA, AT&T and H&R Block reach more readers. In addition to writing and editing, Ann helps organizations launch or revitalize their Web sites and publications, and helps communicators polish their skills and find new inspiration for their work.

Pre-recorded on:
Thursday, March 25, 2010
3 p.m. - 4 p.m.

Member $150 / Non-Member $250

APR Accreditation Maintenance Credits Approved: 2.0

Participants earn 1.0 APR Accreditation Maintenance Credits for a teleseminar. For more information on APR Accreditation Maintenance Credits, visit http://www.prsa.org/Learning/Accreditation.

HOW YOU CAN ACCESS THE ON-DEMAND PLAYBACK
Only one registration per site is required. The Play-Back for this event starts at midnight on March 26, 2010 and runs through July 21, 2010. Your registration entitles you to one telephone connection. Invite as many people as you wish to listen on your speakerphone. Your purchase confirmation, sent via e-mail, includes one-time access to the Play-Back teleseminar and handouts.

Your confirmation will state that the access information is for the Play-Back only. There are no registration refunds available for the Play-Back registration once you've received your confirmation. Please be advised: The registrant only will receive an e-mail confirmation that gives instructions for joining the call. If you do not receive your confirmation within 5 days, please call 800-350-0111.