Networking for New Business: Online and Offline Skills for Independent Practitioners

Webinar

Networking to build new business, whether online or in-person, is a skill that independent practitioners need to perfect in order to stay competitive in today’s challenging market. Our traditional networking expert Hank Blank and online networking strategist Michael Gass will provide specific strategies and tactics to achieve your goals, whether tapping new business leads, positioning your professional experience, or following-up with colleagues.  In particular, this webinar will provide insight on how to successfully integrate both approaches to drive your business forward.

In this webinar, you will learn how to:

• Work industry events and create connections, leading to professional opportunities.
• Build on referrals to garner more business.
  Effectively direct communications and time management for social media.
• Use blogs and Web sites to attract more contacts.
  Integrate online and in-person networking into one cohesive approach.

Instructors

Hank Blank, marketing consultant, currently heads Blank and Associates, offering advertising and marketing services. Blank has 25 years experience, and executed business development programs at companies, such as J. Walter Thompson, Ross Roy Advertising and Townsend & O’Leary. Blank’s instruction on networking has appeared on CBS Market Watch, Forbes.com, World Talk Radio, among other outlets.

Michael Gass, owner, Michael Gass Consulting, is a new business development expert, specializing in small- to mid-size advertising agencies. Career new business acquisitions include Fazoli’s, Eastman Chemical and University of Virginia Health System.  Gass’ social media expertise is distinguished by his blog, which was featured in Advertising Age’s “The Power 150” as one of the world’s top English-language marketing blogs.
 

For the cost of this event, PRSA members will receive a free Independent Practitioners Alliance (IPA) Section membership (a $60 value).

Wednesday, April 21, 2010
3 p.m. - 4:30 p.m.

Member $190 / Non-Member $290

Independent Practitioners Alliance Section Member $85

APR Accreditation Maintenance Credits Approved: 1.0

Participants earn 1.0 APR Accreditation Maintenance Credits for a webinar. For more information on APR Accreditation Maintenance Credits, visit http://www.prsa.org/Learning/Accreditation.

PLAYBACK REGISTRATION
PRSA is adding the webinar Play-Back feature. You will be able to register in advance for the webinar and access it at your convenience starting at midnight the day of the live webinar for up to two months following the live webinar. Your registration confirmation, sent via e-mail, includes one-time access to the Play-Back and handouts.

The Play-Back for this event starts at midnight April 27, 2010 and runs through June 27, 2010. Please note: access information for the live event is different from access information to the Play-Back. Your registration confirmation will state that the access information is for the Play-Back only. There are no registration refunds available for the Play-Back registration once you've received your confirmation.

HOW YOU CAN JOIN THE CALL
Only one registration per site is required. Registration deadline for the live webinar is 24 hours prior to the call. Your registration for either the live webinar or Play-Back entitles you to one telephone connection. Invite as many people as you wish to listen to the webinar or Play-Back on your speakerphone. You must register and receive a confirmation in order to join the call. Please be advised: The registrant only will receive an e-mail confirmation that gives instructions for joining the call. If you do not receive your confirmation within 5 days, please call 800-350-0111. Register online or fax your completed form to 212-460-5460, or mail to PRSA Registration, 411 Lafayette Street, Suite 201, New York, NY 10003.

CANCELLATION POLICY
Cancellations must be in writing and sent by mail or fax. Cancellations are subject to a $25 cancellation fee; there are no refunds or credits for cancellations received less than 24 hours before the webinar date.