Public Relations & Communications Training

May 1, 2012: Whether you know it or not, leveraging the available resources is a great way to get a start on studying for your Accreditation in Public Relations (APR). Here are some of the best tools to rely on as you complete your APR.

May 1, 2012: David Grossman, ABC, APR, Fellow PRSA, shares clues that you might be ready to establish a messaging methodology for your team and organization.

May 1, 2012: David Michaelson, Ph.D., talks about the latest thinking on public relations measurement and his free webinar, PR Measurement Metrics — The New Global Standards.

May 1, 2012: Jay Krall, manager, Internet Media Research, Cision US, Inc, discusses content creation and the Power of Pull as it relates to social media's role in public relations

March 15, 2010: TJ Walker, president, Media Training Worldwide, suggests that when fleshing out key points focus on localizing your message as a promotion strategy.

March 15, 2010: When developing your media message, you'll need to answer the basic questions a reporter is going to ask. Don't get caught off guard, prepare yourself with a this review.

February 1, 2009: Rebecca Lieb, vice president, Econsultancy, discusses the public relations dilemma with today's social media landscape and implores communicators to shift their skills to get in on the game.

March 9, 2009: Johna Burke, vice president, BurrellesLuce, explains why demonstrating public relations effectiveness requires a holistic reporting program properly aligned with your overarching corporate objectives.

September 11, 2009: T.J. Walker, president, Media Training Worldwide, shares 8 distinct advantages to doing an interview in the studio oppose to over the phone.

September 11, 2009: T.J. Walker, president, Media Training Worldwide, shares an experience that reinforces the impotance of preparing a simple 3-part message before going in front of a TV camera for media interviews.