May 17, 2013: Share, network and learn with public relations practitioners involved in the health care industry. We provide the tips and tactics needed in your career through our annual conference, teleseminars, social media tools and Web resources.
Programs offer how-to’s that will help you keep up with the latest communications and public relations resources and best practices. Learn how to implement tactics that will make your strategies succeed.
Courses cover key concepts and techniques of effective public relations, including strategic thinking, proactive planning and improved relationship building. Subtopics include audience identification, campaign development, message development and integrated communications.
October 2, 2012: Learn about the massive restructuring that is underway, blurring the lines between companies that manage risk (insurers) and those that provide care (health systems). Recognize the growing importance of stakeholder communications, within the health care sector and between the health care sector and purchasers.