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  1. October 31, 2014: Integrated marketing communication job descriptions from WVU IMC.
  2. March 17, 2015: Achieving synergy in your IMC campaigns can be challenging; you must understand how to choose the best approach, the best messaging channels and the best combinations of tactics for maximum results. Learn how to select the best messaging channels for your objectives and synchronize linked tactics.
  3. Evolving trends in marketing, media and advertising have created a need for communication campaigns that are synchronized across multiple platforms. Learn how to create an actionable Integrated Marketing Communications (IMC) strategy and how to implement that strategy for the strongest results possible.
  4. December 4, 2014: The Integrated Marketing Communications (IMC) graduate program at the West Virginia University (WVU) P.I. Reed School of Journalism is designed to give public relations, marketing and media professionals the tools they need.
  5. February 4, 2014: Editor’s note: This is the 10th in a series of guest posts from industry thought leaders predicting key trends that will impact the public relations industry in
  6. February 8, 2012: Integrated Marketing Communications (IMC) professionals are known for their broad knowledge base, commitment to accountability and proactive attitudes. These are all important KSAs (that form the foundation of an effective IMC professional.
  7. November 9, 2015: Achieving synergy in your IMC campaigns can be challenging. Learn how to choose the best approach, messaging channels and combinations of tactics for maximum results.
  8. July 15, 2015: What’s the toughest aspect of putting together a resume? It’s staring at that daunting blank piece of paper. The challenge for entry-level professionals is to 7002
  9. ... July 21, 2015 West Virginia University's Integrated Marketing Communications (IMC) Program to Return as PRSA's Featured Partner. ...
  10. April 1, 2015: 10 Sample Job Duties That IMC Professionals May Have on Their Résumés

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