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White Pine Chapter


April 17th 9-1:30 p.m. 
Central Michigan Univ. 

The Central Michigan University PRSSA and PRSA White Pine Chapter present Behind the Brand: global leaders share their secrets to success. Come ready to learn  about different sectors of branding: personal branding, sports, entertainment, digital branding, and corporate branding: personal, sports, entertainment, digital and corporate from our dynamic speakers:
Morning Keynote - 9:15 a.m.
Digital & Political Branding - Ari Adler, Office of Governor Snyder, manager of specialty projects
First Workshops - 10:00 a.m.
Entertainment Branding - Joy Phillips, Starz Inc., publicity manager
Social Media Branding - Jeff Barrett, Status Creative, founder and CEO 
Second Workshops - 10:50 a.m.
Local Rebranding/Building a Master Brand - Mille Jezior, MidMichigan Health, PR manager and Megan Yezak, MidMichigan Helath, marketing manager
Social Media Trends in Current Events - Adrienne Hall, Central Michigan University, student researcher 
Third Workshops - 11:35 p.m.
Local/Entrepeneurial Rebranding - Bill Smith, B+B Marketing Communications, agency principal and creative director, and Whine, founder and co-owner
Personal Branding - Michael Kolleth, The Dow Chemical Company, director of corporate advertising and branding
Lunch Keynote - 12:30 p.m.
Sports Branding - Brian Goldstein, 2014 FIFA World Cup campaign manager for McDonald's Corporation
On Thursday, April 16, there will be a pre-event mixer hosted at Whine in Midland. Come to network with conference speakers and members of both the PRSA and PRSSA. Appetizers and a drink will be offered to attendees 21 and older. The pre-event mixer is free to PRSA and PRSSA members. It will be an additional $10 to attend the mixer for non PRSA or PRSSA members.  


All sales for the event will be final.


The contents of this Web page were not subject to the approval of PRSA National and may not reflect the opinion of PRSA National staff, its Board of Directors or its members.


“One of the reasons I became involved in the White Pine PRSA Chapter early in my career is the opportunities to meet senior practitioners from various companies and organizations. I continue to find the networking personally rewarding, and the professional development programs as an investment in my career.”

- Holly LaRose-Roenicke, APR, Saginaw Valley State University

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