The Central Michigan University PRSSA and PRSA White Pine Chapter present Behind the Brand: global leaders share their secrets to success. Come ready to learn about different sectors of branding: personal branding, sports, entertainment, digital branding, and corporate branding: personal, sports, entertainment, digital and corporate from our dynamic speakers:
Morning Keynote - 9:15 a.m.
Digital & Political Branding - Ari Adler, Office of Governor Snyder, manager of specialty projects
First Workshops - 10:00 a.m.
Entertainment Branding - Joy Phillips, Starz Inc., publicity manager
Social Media Branding - Jeff Barrett, Status Creative, founder and CEO
Second Workshops - 10:50 a.m.
Local Rebranding/Building a Master Brand - Mille Jezior, MidMichigan Health, PR manager and Megan Yezak, MidMichigan Helath, marketing manager
Social Media Trends in Current Events - Adrienne Hall, Central Michigan University, student researcher
Third Workshops - 11:35 p.m.
Local/Entrepeneurial Rebranding - Bill Smith, B+B Marketing Communications, agency principal and creative director, and Whine, founder and co-owner
Personal Branding - Michael Kolleth, The Dow Chemical Company, director of corporate advertising and branding
Lunch Keynote - 12:30 p.m.
Sports Branding - Brian Goldstein, 2014 FIFA World Cup campaign manager for McDonald's Corporation
On Thursday, April 16, there will be a pre-event mixer hosted at Whine in Midland. Come to network with conference speakers and members of both the PRSA and PRSSA. Appetizers and a drink will be offered to attendees 21 and older. The pre-event mixer is free to PRSA and PRSSA members. It will be an additional $10 to attend the mixer for non PRSA or PRSSA members.
All sales for the event will be final.