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White Pine Chapter


April 17th 9-1:30 p.m. 
Central Michigan Univ. 

The Central Michigan University PRSSA and PRSA White Pine Chapter present Behind the Brand: global leaders share their secrets to success. This spring conference will bring top PR executives from major companies, such as McDonalds and Starz Entertainment. Come ready to learn  about different sectors of branding: personal branding, sports, entertainment, digital branding, and corporate branding. Participants will also have a chance to hear a presentation from Adrienne Hall, a student who has performed research on social media trends in current events.
On Thursday, April 16, there will be a pre-event mixer located in Midland. Come and network and Mingle with conference speakers and members of both the PRSA and PRSSA. It will be an additional $10 to attend the mixer for non PRSA or PRSSA members.  
  • Brian Goldstein-McDonald’s Corporation Global Head of FIFA World Cup
  • Michael Kolleth-director of corporate advertising and branding for The Dow Chemical Company
  • Joy Phillips-publicity manager, original programing for Starz. Inc.  


All sales for the event will be final.


The contents of this Web page were not subject to the approval of PRSA National and may not reflect the opinion of PRSA National staff, its Board of Directors or its members.


“One of the reasons I became involved in the White Pine PRSA Chapter early in my career is the opportunities to meet senior practitioners from various companies and organizations. I continue to find the networking personally rewarding, and the professional development programs as an investment in my career.”

- Holly LaRose-Roenicke, APR, Saginaw Valley State University

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