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Archive: Seminar Presentations

Seminar hand-outs may only be available to Association / Nonprofit Section members; sign into MyPRSA to download these materials

June 30, 2011 | Alexandria, Va.

From the session Not a Bond Cocktail: Shaking and Stirring the Right Ingredients for Effective Online Membership Engagement:
"Social Media Primer for Associations & Nonprofits," Balance Interactive White Paper. 
Tracy Betts, CEO, Balance Interactive.
Sarah Singleton, director of marketing, International Sign Association. 

March 25, 2010 | Washington, D.C.

From the session Social Media — It’s a Jungle Out There:
Presentation Hand-Out.
Sharon Goldmacher, president, communications 21.
Elyse Hammett, APR, vice-president, communications 21.

From the session Mission Possible: Attract More Than a Million Website Visitors in One Month:
Presentation Hand-Out.
The Power of the Keyword Phrase & Leveraging Your Network, ComPRehension.
Katherine Watier, director of online marketing, Environmental Working Group (EWG).

From the session Making Less “More:” Creative Strategies for Working With Fewer Resources:
Presentation Hand-Out.
Creative Strategies for Working With Fewer Resources, ComPRehension.
Rozanne Weissman, former senior director of consumer campaigns, Alliance to Save Energy

From the session Unified Across All Fronts: Successful Communication For Local and National Objectives:
Connecting Associations: Why “Sharing is Caring", ComPRehension.
Sterling Raphael,president and CEO, NFi Studios.

From the session Nonprofits, Build Brands Through Video:
Presentation Hand-Out.
Doug Simon, president and CEO, D.S. Simon Productions, Inc.

July 31, 2009 | Washington, D.C.

From the session Show Me the Members' Money: The Power of Association & Nonprofit Marketing & Public Relations:
Presentation Hand-Out.
Jery Huntley, executive director/president of the Washington, D.C.-based Vinyl Siding Institute, Inc.
Laila Waggoner, partner/chief strategy officer, R/P Marketing Public Relations.

From the session Answering the Most Difficult Questions: A Risk Communication Primer for Associations & Nonprofits:
Presentation Hand-Out.
Leonard Greenberger, partner, Potomoc Communications Group.

From the session Can We Talk Off the Record?
Off the Record Definitions.
Off the Record Recommendations.
Ed Barks, president, Barks Communication.

From the session Professional Grade Social Media Strategy for Association Managers:
Presentation Hand-Out.
Terrance Barkan, CAE, founder, Globalization Strategies (GLOBALSTRAT).

 

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