Counselors to Higher Education (CHE) Resources

Refine your tactics and professional skills with CHE Resources, developed for and by higher education public relations practitioners. Our monographs, teleseminars and members-only online discussion forum are keyed to the public relations industry issues that matter most, including ethical leadership, strategic planning and counseling. Most programs are tailored to senior leadership, but are open to practitioners of all levels. For more information or to contribute an article to the CHE newsletter, please email the Section Chair.

CHE Monographs

CHE members have members-only access to The PRSA Counselors to Higher Education Monograph Series,which takes an in-depth look at a variety of public relations subjects and is available in both print and Web versions. To submit a monograph for consideration, email CHE vice chair of monographs, Michele Morris.

Topics covered in the series include:

• “Be Careful What You Promise Regarding Your U.S. News and World Report Ranking” — Joe Brennan, Ph.D., APR.
• “Advanced Training for Campus Public Relations Professionals” — Anthony C. Peyronel, Ed.D.
• “The Net, PR and Academe: Are University websites Making the Grade?” — Deborah A. Silverman, Ph.D., APR.
• More monographs.

CHE Newsletter

Informed Advocates is the CHE Section’s newsletter dedicated to the issues that matter most to higher education PR professionals. Find case studies, trends, and tools evaluated by your peers. If you would like to contribute an article, please send an email to Section Chair.

Career Tools

• PRSA Jobcenter: Check out our comprehensive and up-to-date job listings, career articles, salary surveys and mentorship program.  PRSA also offers discounted job postings for educators.

Research and Learning

• CHE Senior Summit: Access the presentations from previous conferences. Non-Section member attendees, contact Sections staff for access information.
  • 2012
  • 2011
  • 2010
  • 2009
• Online Training Webinars: Our webinars  are created to keep career professionals up-to-date on need-to-know tactics and trends.
• Archived Presentations: Missed an event? No problem. Access archived on-demand presentations online at your own convenience.
• Case Studies: Give your research an edge with supporting data from award winning case profiles.